Outlet – jak wyceniać odzież outletową w sprzedaży detalicznej?

To pytanie często zadawane przez początkujących w branży outlet i końcówek kolekcji. Jest to jedna z najważniejszych kwestii, mająca co więcej decydujące znaczenie w kontekście osiągnięcia sukcesu. Odpowiedź jest bardzo prosta – każdą sztukę odzieży outlet należy wycenić możliwie najwyżej biorąc pod uwagę jej jakość i atrakcyjność oraz otoczenie naszego sklepu a w szczególności to czy mamy w okolicy inny sklep z odzieżą outlet. Należy również zwrócić uwagę na obecność (lub jej brak) w pobliżu dużych galerii handlowych, które stanowią bezpośrednią konkurencję naszego sklepu outletowego szczególnie w okresach wyprzedaży.
Podsumowując – jeśli posiadamy w ofercie atrakcyjną i dobrą jakościowo odzież outlet a w pobliżu nie ma bezpośredniej konkurencji w postaci innego sklepu outletowego lub dużej galerii handlowej – wyceniamy bez obaw i kompleksów bardzo wysoko. Jeśli sytuacja nie jest idealna korygujemy wycenę proporcjonalnie do występujących ograniczeń.
Błędem jest wycenianie outletu na zasadzie „dorzucę na wszystkim 100% i zobaczę co się dzieje”
W towarze outlet ze względu na specyfikę tej branży znajdą się również egzemplarze, które sprzedamy „po kosztach” – trzeba sobie z tego zdawać sprawę, odzież outlet. Nie ma więc sensu narzucanie 100% do ceny tych artykułów – nie sprzedamy ich a postrzeganie naszej oferty outlet przez klienta ulegnie pogorszeniu. Z drugiej strony znajdziemy w outlecie również egzemplarze, przy których możliwy narzut wyniesie 1000-1500% ( piętnastokrotność ceny zakupu). Jeśli dołożymy tylko 100% to nasz klient, owszem będzie bardzo zadowolony, my nie.

Create Mobile Web Apps Fast With Touchy Boilerplate

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Touchy Boilerplate is a starting kit for creating mobile web apps that covers most of the tricky parts of the development process.

It includes an HTML template with all the mobile-related meta tags, various browsing scenarios like animated navigation, fixed header + scrollable content and deep linking support.

Also, there are Geolocation functions and various other UI elements provided.

The boilerplate uses jQuery or Zepto.js and has 2 other optional helpers: Touchy JS and Touchy PHP which handles most of the exciting stuff mentioned above.

Touchy Boilerplate

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3 Tools For Easier CSS3 “Transition Timing Functions” (Cubic-Bezier)

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One of the exciting features in CSS3: "transitions" come with a transition-timing-function which lets us to define an acceleration curve, so that the speed of the transition can vary over its duration. This is simply how we accomplish easing animations with pure CSS.

If we want to use custom easing animations rather than the pre-defined ones like ease, linear, ease-in, ease-out or ease-in-out the cubic-bezier property, which enables us to define a cubic bezier curve to use as the easing function, reaches to our help.

However, setting the cubic-bezier values can be challenging and a visual representation of the curve makes things much easier. Here are 3 great tools that help creating custom easing values:

Cubic-Bezier.com

Cubic-Bezier.com

The application works with drag 'n' drops and/or keyboard shortcuts.

By updating the curve, it auto-generates the cubic-bezier values. And, you can save them for future use by attaching friendly names and even share each with a unique link.

CSS cubic-bezier Builder

cubic-bezier builder

A similar tool which enables creating the values for the curve with drag 'n' drops and also compare the custom one with the pre-defined values.

Ceaser

Ceaser cubic-bezier editor

Ceaser comes with values/transitions of Penner Equations (with approximate values) which means there are many new built-in transitions besides the default ones.

Also, you can create new ones easily and test them on different transition values like width, height or opacity.

Other Tools

There are also few other tools for creating visually creating CSS cubic-bezier values:

Special Downloads:
Ajaxed Add-To-Basket Scenarios With jQuery And PHP
Free Admin Template For Web Applications
jQuery Dynamic Drag’n Drop
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MySQL Admin SQLyog Giveaway – Winners Announced

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SQLyog LogoThe giveaway for the popular MySQL admin tool SQLyog has ended, winners of 5 Single Developer Licenses with premium support ($179/each) are selected and announced below.

Here is a short re-introduction of the product in case you are not one of the winners but considering a purchase (btw, a trial version exists).

What is SQLyog?

It is a desktop application for managing any number of MySQL databases that run on any number of hosts.

SQLyog handles creating/editing and deleting databases, users, tables and records like a breeze.

SQLyog

The application can import/export data (CSV/XML/HTML/Excel) and backup or restore databases/tables. It can even run such commands (or any other commands/queries) as scheduled tasks.

There are many other advanced capabilities offered like:

  • index analyzer
  • schema optimizer
  • query profiler
  • SQL formatter
  • visual query builder and schema designer
  • and more..

SQLyog works on Windows and can be used on Linux or Mac OS X devices with the help of Wine.

The winners

Here are the winners of 5 Single Developer Licenses with premium support:

  • Matt Rogowski (comment #396714)
  • Albena Patleeva (comment #399389)
  • Angel Velichkov (comment #399388)
  • Marcin Kłeczek (comment #396999)
  • Martin (comment #396683)

Congratulations to the winners and thanks to everyone for joining the giveaway.

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Ajaxed Add-To-Basket Scenarios With jQuery And PHP
Free Admin Template For Web Applications
jQuery Dynamic Drag’n Drop
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CSSload – A Generator For Pure CSS Loading Spinners

Post pobrano z: CSSload – A Generator For Pure CSS Loading Spinners

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CSSload is a free and web-based application that can generate loading spinners/bars with pure CSS.

The application offers several (currently 6) loader types and they can be customized in means of color, size and animation speed.

It uses the animation, transitions and transforms capabilities of CSS3 and compatible with browsers supporting them.

CSS Load

Special Downloads:
Ajaxed Add-To-Basket Scenarios With jQuery And PHP
Free Admin Template For Web Applications
jQuery Dynamic Drag’n Drop
ScheduledTweets

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Professional XHTML Admin Template ($15 Discount With The Code: WRD.)
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Can I borrow your car (and creative idea) ? / Une idée pas si jeune que ça

Post pobrano z: Can I borrow your car (and creative idea) ? / Une idée pas si jeune que ça

Click here to view the embedded video.

Click here to view the embedded video.

THE ORIGINAL?
State Farm “drive safe program” TV Commercial – 2009
Source : Cannes Lions Archive Film Longlist
Agency : DDB Chicago (USA)
LESS ORIGINAL
Subaru TV commercial – 2011
Source : Cannes Archive Film Longlist,
Agency : Carmichael Lynch, Minneapolis (USA)