Smart: Shock

Post pobrano z: Smart: Shock

Film
Smart

Advertising Agency:BBDO, Berlin, Germany
Music Company:Mokoh Music
Chief Creative Officer:Wolfgang Schneider
Creative Managing Director:Ton Hollander
Executive Creative Director:Michael Schachtner
Creative Directors:David Missing, Ricardo Wolff
Copywriters:David Missing, Ricardo Wolff
Art Director:Angelo Maia
Group Account Director:Jan Hendrik Oelckers
Account Director:Joris Jonker
Account Manager:Lindsay Joensson
Agency Producer:Silke Rochow
Chief Production Officer:Steffen Gentis
Producer:Tobias Steinhauser, Eva Klaiber
Composers:Stephan Moritz, Jonas Knopf
Audio Engineer:Andre Koenig
Director:Calle Astrand
Director Of Photography:Thomas Kuerzel
Editor:Alexander Jurkat
Visual Effects Editor:Gunar Laube
Make-Up Artist:Oona Napier
Setting:Berta Gómez
Casting:Casting co

Dove: Real Beauty Beats

Post pobrano z: Dove: Real Beauty Beats

PR, Online
Dove

Dove proves that real beauty touches the heart. Campaign monitors men’s heart rates while they describe female beauty. Dove is known worldwide for promoting ‘real beauty’ in campaigns that highlight the importance of women’s self-esteem. With this motto, the project Real Beauty Beats was designed by the creative studio Black Ship for Dove Portugal. 

Carried out for the first time with men only, this new experiment shows their reactions when describing different women’s beauty projected on a screen. Filmed in an apparently abandoned warehouse, the mysterious environment is reinforced by the fact that participants’ heart rates are monitored in real time. 

Models are in the first sequence of projected pictures, generating only superficial praise related to their physical characteristics. In the second sequence, images of special women are unexpectedly shown to the participants, such as a partner or a family member. From this point on, emotion takes over the experiment. 

Memories and feelings like love, affection, gratitude and admiration come associated with the descriptions. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. 

In addition to inspire people all over the world, the project intends to promote Dove Beleza Real (dovebelezareal.pt) digital platform, whose primary aim is to encourage women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realize their full potential.

Advertising Agency:Blackship, Portugal
Creative Director:Henrique Neves
Art Director:Daniel Neves, Luis Stone
Copywriter:Henrique Neves
Project Director:Frederico Ferreira
Casting Director:Joana Pote
Director Of Photography:Carlos Cipriano, Duarte Domingues 
Post Production:BAMP
Sound:Sound Station
Assistants:Ricardo Jesus, Marco Bento, Adriana Carvalho

Lipsum: Free Lorem Ipsum Generator For Your Web Projects

Post pobrano z: Lipsum: Free Lorem Ipsum Generator For Your Web Projects

Lipsum is a free and useful Lorem Ipsum generator that you can make use of in your projects. As a freelance designer, you might already be aware of the value of the Lorem Ipsum text. Even though it is centuries old, Lorem Ipsum is still very popular as a placeholder text to help designers showcase […]

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Brackets Minifier: Free Tool to Minify JS and CSS

Post pobrano z: Brackets Minifier: Free Tool to Minify JS and CSS

If you work with Brackets code editor, you must already be aware of the merits of Brackets extensions. You can extend the functionality of this very powerful editor with the help of Brackets extensions. Today, we introduce you to one such extension for Brackets: meet Brackets Minifier that lets you minify JavaScript and CSS files […]

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