5 Tips to Branding Your Business

Post pobrano z: 5 Tips to Branding Your Business

In any business, branding is important as it makes one’s company edgy and competitive in the markets. A brand says so much about the business, like what are the products or services being offered and what should the customers expect from them. A brand is what differentiates an individual from their competitors. One requires defining their brand and this requires a branding strategy. This article by Packwire explains what one should consider when branding their business:

1. Be unique

It is very important to ensure that you have your own identity that is discrete and makes you stand out from your competitors. Avoid mimicking the look of big brands. Try and come up with your own brand that is unique. Many consumers are attracted to independent establishments as they are looking for something authentic or original.

2. Have a “voice” to reflect on the brand

One should come up with a voice for the business that reflects on the brand. This voice should be able to speak to the customer and the consumer is very aware of what to expect from the service or product. For any written communication, this voice should be applied. Also in the visual imagery whether online or off, the voice should be incorporated.

3. Branding packaging

Packaging serves the sole purpose of attracting the consumer attention. This is very key as it can determine whether a consumer buys the product or not. The product should be packed in such a way that it compels the consumer to pick up the product and have a look at it. When coming up with branding packaging, one should stand out, be simple, trigger emotional engagement and create iconic assets. There are various tools used in packaging designs and they include logos, colors, fonts, and description. Therefore an individual should know the relevant tools to use.

4. Know your consumers

It is very crucial to know your target market as this will help you know the right way to reach them. How you convey your service or product is determined by the potential customers. Knowing your personas will help you know the kind of media that they relate to and you can use it to reach out to them.

5. Consistent social media presence

With the advancement in technology, most people spend their time online on social media platforms such as Facebook, Pinterest, Instagram, Twitter and LinkedIn. You can sell your brand easily on these platforms. Once the social media presence has been established, you should maintain it by being consistent in posting about your brand from time to time. Blogging is also an important aspect when it comes to marketing and one can reach out to as many consumers as possible.

With these few steps, one can build their brand easily. It involves creativity and being innovative. For already established business, they can rebrand themselves in order to keep up with the competing markets. For those interested in rebranding, they can read an article by Packwire on rebranding.

Featured image by Brad Neathery

Bathroom tiles repurposed in a creative way

Post pobrano z: Bathroom tiles repurposed in a creative way

Innovation and creativity come straight out of our brains, not from huge budgets or financial conditions. Actually, a constraint can even force designers and other creatives to innovate in order to produce good work.

This bathroom redesign for a restaurant in Lithuania is a perfect example of this. The designers had to redecorate the place, but they couldn’t change the ugly tiles on the wall. Talk about a challenge!

Instead of giving up, design studio Gyva Grafika decided to turn the tiles into a big building by adding tiny windows. The result is great and makes the place look much more lively with a tiny investment.

An example of a window on a tile, these have become so popular that the design studio started to sell it. To buy some, contact them on their website or through their Facebook page.

Design deals for the week

Post pobrano z: Design deals for the week

Every week, we’ll give you an overview of the best deals for designers, make sure you don’t miss any by subscribing to our deals feed. You can also follow the recently launched website Type Deals if you are looking for free fonts or font deals.

9 Beautiful Hand-Drawn Fonts

Whether you’re looking to add to your existing collection of script fonts or just getting started, this Mighty Deal from Typezilla was made for you! You’ll snag 9 beautiful hand-drawn typefaces with a wide range of styles from elegant calligraphy to a more personal natural feeling. Mix it up with a variety of OpenType Features.

$9 instead of $125 – Get it now!

The Best Seller Craft Bundle

This crafter friendly Bundle includes 50 of the best-selling craft products from our marketplace and bundles.

$19 instead of $185 – Get it now!

Typographer’s Dream Box: 50+ Fonts & 200+ Logos

You can stop pinching yourself now. It’s only a dream in name. This Typographer’s Dream Box is 100% real and packed with more than 50 fonts and 200+ logo templates! Use this collection of typefaces and logos to create the perfect branding for yourself or your clients as you whip up some truly impressive masterpieces.

$9 instead of $3090 – Get it now!

Stevie Sans: a Neo Grotesque Font Family of 7 fonts

Meet Stevie Sans, a modern take on the grotesque typeface. With weights ranging from Thin to Medium to Black, it’s like getting 7 professional fonts in 1. A brilliant choice for headlines and small text, this bad boy is perfect for loads of printed projects ranging from T-shirts to prints. Toss in a gaggle of OpenType Features and support for more than 70 languages, and there’s no excuse not to add Stevie Sans to your typeface toolbox today!

$9 instead of $100 – Get it now!

The Classically Beautiful Elegans Script

If you could craft pure elegance by hand, you’d end up with the Elegans font. This breathtaking hand-crafted typeface just exudes elegance with its fluid, connected script design. Work with more than 575 unique letters, all of which have been created to flow right into the next letter.

$7 instead of $22 – Get it now!

A heater that mines cryptocurrencies while keeping you warm

Post pobrano z: A heater that mines cryptocurrencies while keeping you warm

Cryptocurrencies have been a very hot topic since 2017, it’s been in the news daily and keeps on staying at the center of attention. Apart from the volatility of the Bitcoin, one big concern for all the specialists has been the sustainability of the blockchain as a technology, can it really scale and become a mainstream technology?

The example that first comes to mind when talking about this is the insane amount electricity needed to mine a Bitcoin now that it’s expensive. Can you even believe there is a Bitcoin Energy Consumption Index?

French company Qarnot found its own clever solution to this issue, they have released a heater that passively mines cryptocurrencies (Ether by default, but you can change) while warming up the room. They even claim that the cryptocurrencies mined this way will pay for your electrical bill.

The elegantly designed heating device comes at the price of $3,500 and can very easily be set up to start mining as soon as you use it. Normally, the energy used for mining cryptocurrencies will generate some heat that will be cooled down using fans. This makes is use even more electricity. The QC1 by Qarnot turns this heat into a passive feature, which is really clever if it works as well as they claim.

The Vue Cookbook

Post pobrano z: The Vue Cookbook

I’m extremely excited to announce that the Vue Cookbook is officially in beta! For the past few months, the Vue team has been writing, and editing and accepting PRs from the community to build a new section of our docs called the Cookbook. Each recipe stands on its own, meaning that recipes can focus on one specific aspect of Vue or something that integrates with Vue, and do a small deep dive into that subject. We can then include more complex examples, combining features in interesting ways.

One of my favorite parts of the cookbook is the Alternative Patterns section of each recipe. Usually when people write blog posts or document something, they’re also selling you on the concept that they’re explaining. In the cookbook, we strive to consider that we’re all building different kinds of applications and websites, and thus a variety of choices will be valid, given divergent scenarios. The cookbook spends a little time in each recipe weighing the tradeoffs, and considering when one might need another path.

For advanced features, we assume some ecosystem knowledge. For example, if you want to use single-file components in Webpack, we don’t explain how to configure the non-Vue parts of the Webpack config. In the cookbook, we have the space to explore these ecosystem libraries in more depth—at least to the extent that is universally useful for Vue developers.

This section will continue to be in development! We have more recipes that we’re writing, we’re still accepting PRs, and the more community involvement, the richer a resource it becomes! I hope you enjoy it and find it useful.

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