Social media has over the years become a strong disruptive force to the advertising world. Gone are the days when only corporations with deep pockets could reach millions of people across the globe through advertising. Today, even a small business with a creative product can leverage social media to target clients all across the world and on a meager budget. For creatives, such as those in music and other arts, social media has opened up a world of opportunity. If you a creative and want to use the power of social media, here are 3 things you need to know about social media marketing for creatives.
1. Consistency is the key to success
If you are a creative, you need to be consistent in posting your work on social media. For instance, if you are a musician and have released a top single, follow it up with some more. However, this doesn’t mean that you release junk if you have no content at the moment. Just try and keep your fans updated on what you are doing. You can even post photos of yourself in the studio working on a single, and label it, “coming soon”. This will create a buzz that will grow your social media following. The bottom line is that, you shouldn’t go quiet and disappear from social media, unless you are at the top levels, the levels of people like Beyoncé.
2. Choose a platform that resonates best with creatives
Social media platforms don’t have the same effect, due to multiple factors, key among them being demographics. For instance, if you are a pop singer, or a sports personality, Instagram can be a powerful marketing tool. That’s because, Instagram is where the demographic that is into pop usually spend their social media time. However, if you are into more mature music or other arts that relate more to a mature audience, then Facebook can be quite powerful as a platform for reaching them. The key to success is to find a platform that resonates best with your audience then market there aggressively. Marketing, in this case, doesn’t just mean sending out information that is trying to get more viewers, but to interact more deeply with them.
3. You need to have fun with your content
Social media is more than just sharing random content. You need to have fun with it, in order to attract viewers and subscribers. However, that fun needs to have a plan for it. For instance, most teenagers tend to be into good looking celebrities. As such, to draw in more attention on social media, you can hit the gym and get that sculptured look that they want, or a killer figure for ladies. Once you have the look, create an image around it. You can start posting Instagram videos accentuating your main features. This can keep the audience engaged especially when you are in between projects. Just make sure that they are talking about you at all times. That’s how your brand equity grows, and over time, you become a top influencer.
Featured image by Tim Bennett