Conservation International: Stupid Packs

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Conservation International

Nature took thousands of years to perfect the packaging of fruits, but paradoxically, we are replacing them with plastic packaging that, instead of protecting, is destroying nature. In Conservation International we want to stop this madness.

No fruit peel takes 400 years to decompose.
Stop this madness.

Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Chief Creative Officer:Carlos Andrés Rodríguez
Chief Operating Officer:Juan Pablo Garcia
Creative Director:Juan Pablo Maldonado, Camilo Jiménez, Jorge Pinto
Art Director:Felipe Valencia
Copywriter:Leonardo Bernal, Jaime Andrés Tovar, Paola Falero
Account Director:Laura Gonzales
Producer:Diego Aguilera
Photographer:Darío Mora

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