Futureo: The Cicada and the Ant

Post pobrano z: Futureo: The Cicada and the Ant

The Cicada and the Ant, a famous French tale written by Jean de la Fontaine, confronts two symbolic characters. The first one, the Cicada, represents fun, idleness and carefree spending, the second one, the Ant, represents thrift, discipline and savings. For 400 hundred years, these two characters have been separated. But not anymore with the new Futureo cash back program.

Advertising Agency: Herezie, Paris, France
Creative director: Andrea Stillacci
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py
Illustrator: Tanino Liberatore
Head of Strategy: Luc Wise
Agency Producer: Marion Liebschutz


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