Harvey Nichols: Accessories Required

Post pobrano z: Harvey Nichols: Accessories Required

Brief: To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, taser which act as a visual metaphor for the effect the item can have.

Advertising Agency: Y&R, Dubai, UAE
Creatives: Shahir Zag , Komal Bedi Sohal
Photographer : James Day
Planner : Nadine Ghossoub

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