Pringles: Hunger Hammer

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Direct Marketing, Design
Pringles

Pringles has unveiled a gaming headset that does double-duty as an automatic chip dispenser. Hungry gamers can stay on their controllers and be fed chips hands-free by the Pringles “Hunger Hammer” as they play on.

The new invention prototype promotes the brand’s partnership with new “Gears 5” first-person shooter game and connects gamers and their followers on Twitch. Pringles has been growing its presence in the gaming world and more than doubled its investment in eSports in 2019. For its promotion with “Gears 5,” each Pringles can has a code that can be used to unlock a three-day boost in the game.

Pringles has hired Twitch gaming influencers Criken, DexBonus, and Strippin to beta-test the Hunger Hammer playing “Gears 5” during live streams over the next few weeks and is running ads on Twitch to promote its “Gears 5” partnership.

Advertising Agency:Grey, New York, USA
Chief Creative Officer:John Patroulis
Deputy Chief Creative Officer:Jeff Stamp
Gcd:Leo Barbosa, Cuanan Cronwright, Mauricio Ruiz
Art Director:Leo Barbosa, Robert Jencks, Shannon Smith
Writer:Cuanan Cronwright, Tan Erginay
Acd:Tan Erginay, Robert Jencks
Evp:Brian Weston
Global Account Director:Brian Weston
Svp:Nicole Nazarenus
Account Director:Nicole Nazarenus
Account Supervisor:Amanda Lederman
Executive Strategy Director:Howard Roberts
Senior Planner:Nicolas Pilaprat
Senior Digital Producer:Lakota Crofut
Creative Technology:Mauricio Ruiz
Senior Print Producer:Chris Miller, Townhouse
Vp:Kimberly Kietz
Executive Integrated Producer:Kimberly Kietz
Project Manager:Grace Juster
Music Producer:Kurt Steinke

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