Shell / Prati Donaduzzi: Transplanted Cars

Post pobrano z: Shell / Prati Donaduzzi: Transplanted Cars
Outdoor, PR
Shell

To bring awareness to the organ donation cause, Capim.ag developed an unprecedented campaign in Stock Car, the biggest Mortorsporst category in Brazil. We transplanted the bonnets of two rival teams: Prati-Donaduzii and Shell V-Power.

Advertising Agency:Capim.AG, Cascavel, Brazil
Creative Directors:Gustavo Bu Freitas, Marcelo Sacramento
Copywriter:Gustavo Bu Freitas
Art Director:Marcelo Sacramento
Planning:Vinicius Valero Pereira
Attendance:Marcela Weirich
Video Producer:Checkrel Productions
Audio Producer:Canja Audio Culture
Press Office:Tiago Mendonça, Rafaella Malucelli, Luis Ferrari
Approval:Lucas Angnes, Vicente Sfeir

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