SriLankan Airlines: Beware of the Golf Classic

Post pobrano z: SriLankan Airlines: Beware of the Golf Classic

The 13th SriLankan Airlines Golf Classic was back after a lapse of two years. Interest in this annual tournament had declined during the break. We needed to get golfers talking and signing up for the tournament. The tournament usually sees over a 100 amateur players from around the world teeing off at the annual tournament hosted by the country’s national airline. Because traditional advertising would not be effective, we had to come with something that would not be forgotten in a hurry.

Advertising Agency: Grant McCann
Chief Creative Officer: Laila Gunesekere
Executive Creative Director: Russell Miranda
Creative Director: Ravi Kathriarachchi
Copywriter: Asif Ansar
Agency Producer: Jude Benedict
Illustrator: Terry Kanagasabey
Account Manager: Malaka Premasiri
Account Executive: Sonam Bhutani
Cameraman: Reza Akram

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