Swedish Ministry of Tales: Read to Unlock

Post pobrano z: Swedish Ministry of Tales: Read to Unlock
Online, Mobile
Swedish Ministry of Tales

An increasing number of children in Sweden have trouble with their reading and writing skills. The amount of distractions from smartphones, TV-games and computers make children read less and less.

To prevent this negative development and to help parents and children use the technology in a productive way, Ministry of tales – a non-profit foundation that runs writing centers for children – has developed Read to Unlock. 

Read to Unlock is an app that locks the tablet it’s installed on. Children who would like to use the tablet can unlock it by reading a chapter from a book that suits the child’s age/reading skills and then answering fun questions and writing exercises. Thus making a habit into a reading session every day.

URL: http://readtounlock.com

Advertising Agency:KING Solution, Stockholm, Sweden

Dodaj komentarz