THE ORIGINAL? Galeries Lafayette department store – 1997
“Famous brands at unbelievable prices”
Source : French Art Directors Club
Agency : Euro RSCG BETC (France)
LESS ORIGINAL
Smart promotional ad – 2007
“Nobody will believe you’ve seen a price like it”
Source : Cannes Lions Archive,
Agency : Contrapunto Madrid (Spain)
LESS ORIGINAL
Magic Sunday Adv Package – 2008
Source : EPICA Awards,
Agency : Åkestam Holst (Sweden)
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