Volkswagen: Motherboard

Post pobrano z: Volkswagen: Motherboard

In this opportunity this print campaign that is being published in newspapers and magazines and also outdoor, aims to a young target since this target are those who handle the great fields in Argentina today. These young people, called by us: „Rural Millennials,” are those who use technology for the full operation of the field.

This pickup is your best ally since it has all 4×4 capabilities but with high technology and it’s in it, where these young people feel the affinity with the product.

Advertising Agency:Geometry, Buenos Aires, Argentina
Chief Creative Officer:Tony Waissmann
Creative Directors:María Luján Donaire, Hernán Damilano
Art Director:Santiago Castro
Copywriter:Paula Carboni
Illustrator:Esteban Ponce

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