Archiwum kategorii: Adv

Kickstart Marketing With Free Stock Music?

Post pobrano z: Kickstart Marketing With Free Stock Music?

Most
entrepreneurs approach marketing from a visual standpoint, and rightly so. The
way your logo, website and social media posts has a tremendous influence on
consumers. But, if you want your brand to stand out, add music to your videos,
websites, and social media posts.

Finding The Right Music

Music
isn’t just a dash of something extra to make your work pop, it’s expected by
consumers. Background music gives YouTube and Instagram videos more polish,
making them catchy and professional. And the public will trust your brand more
if your marketing efforts have that extra spark music gives. Thankfully, you
don’t need to hire a team of expensive songwriters to create unique music.
Finding royalty free music is easy, and there are thousands of tracks to choose from.

Royalty Free Stock Music

Social
media spurred the need for background music because of the explosive success of
YouTube. Personal and professionally made videos needed background tunes to
make them stick in the minds of the audience. Most content creators at the time
couldn’t afford to commission unique music, so they discovered royalty free
stock music.

Rights
managed music is where the marketer pays royalties to the composer of the tune
depending on how many times they use the song. Royalty free stock music is the
opposite. The composer licenses the music or sells it outright to a royalty
free library. This allows the music to be used repeatedly without paying
royalties to the writer of the music.

Why Music Works

Even
before the dawn of the internet, marketing has used music to great effect.
Countless television commercials and radio jingles have sold products and
created brands. The reasons are numerous, but here’s the science of music made
simple.

Almost
everyone has a tune that reminds them of a certain place or time. This is
because the brain processes emotions and memories in the exact same place it
processes music. Neuroscientist David Levitin has studied music and how it works
with emotion. According to him music is an evolutionary obsession that bonds
humans with the song and the images that accompany it.

Music
provokes an emotional response in the listener, and it creates an associated
memory too. Obviously branding hinges on emotions and memories, so adding music
to the marketing mix is an easy decision.

Branding With Music

We
can use music for different purposes. For instance, you can use it to target a
specific demographic. If your target audience is 18 -30-year-olds, adding
hip-hop beats or other contemporary tracks would be extremely effective.
Looking to corner the high brow, intellectual type? Use classical music tracks.
Music can take a boring ad or social media video and take it from boring to
unforgettable.

Selecting The Right Music

Be careful to select the music that fits your brand best. This seems like a simple task, but often marketers fall short when choosing background music. Ask yourself a few questions about your brand, and the image you want to project before selecting the music. For example, if your brand is a fashion-forward cosmetic line, do not choose a ballad about love and loss. Not only is it a questionable choice, but it would confuse the target audience. If you are marketing funeral services, playing an upbeat dance tune would definitely be a no-no.

The
other thing to keep in mind is the rhythm of the video you create. You want to
match the music to both the mood and to certain beats. Syncing the beats of the
words spoken, and the music makes the video appear seamless and professional.

Make Music Work For You

Music is important to people’s lives. It is scientifically proven that human beings respond emotionally and physically to songs, making the message of your marketing more memorable to the listener. Whether you have a small marketing budget or a bottomless purse, music will make your efforts stand out. Use the power of music to drive sales and promote your brand in a cost-effective way using royalty-free stock music.

Featured image by Simon Noah

What it takes to be a sports photographer

Post pobrano z: What it takes to be a sports photographer

Have you ever thought about being a photographer for a certain sport? Of course,
it needs someone who is very good at the timing aspect. Attending sports events
could be a fun thing to do but when you
are the photographer you might only experience the fun by capturing the best
moments. So below check out the tactics of doing sports photography and being
good at it.

Venturing into sports photography is a good idea

If you want to venture into the world of sports photography make sure that you
find fun in capturing the best moments. It is well known that sports journalism
is challenging but exciting and also rewarding so it is definitely a good idea
walking down that road. If you happen to choose photography as a career then
you must commit yourself to practice,
buying the right equipment and a dash of luck. The best moments cannot be taken
always but the luck is needed for those special moments. It is not only at online gambling games casino where you need luck.

Sports photography needs practice

Ahead of a sportsbetting  event,
one needs to have watched some videos of the sport beforehand this will
definitely will help chase away the nervousness. This is will also help in directing you on how you are going to
shoot some angles and show a player’s skill. It does not even need you to be
working for a media company or someone, you can even do it as a freelance and
earn extra by selling your pictures to a publishing company. With the era of
social media, you can even make a photo
journal of your work that will serve as an advertising tool.

If your intention is to create a story then moments of emotions and interactions are important. Sometimes it only takes a good picture followed by a good and relevant caption then the story becomes complete. It is captured the expression before, during and after a match and differentiates your style from the rest of the photographers present.

Featured image by Jonathan Chng

mixed soccer jerseys / Une idée à moitié originale?

Post pobrano z: mixed soccer jerseys / Une idée à moitié originale?

THE ORIGINAL?
Ford “Camisetron” – 2014
Custom made soccer jerseys that are
a mix of several different countries.
Watch the Case Study
Agency : Zubiad, Florida, (USA)
LESS ORIGINAL
Coca-Cola “Mixed Fans” – 2019
Custom made soccer jerseys that are a mix
of several different countries.
Source : Dubaï Lynx Direct BRONZE
Agency : Geometry Global, Dubaï (UAE)

mixed soccer jerseys / Une idée à moitié originale?

Post pobrano z: mixed soccer jerseys / Une idée à moitié originale?

THE ORIGINAL?
Ford “Camisetron” – 2014
Custom made soccer jerseys that are
a mix of several different countries.
Watch the Case Study
Agency : Zubiad, Florida, (USA)
LESS ORIGINAL
Coca-Cola “Mixed Fans” – 2019
Custom made soccer jerseys that are a mix
of several different countries.
Source : Dubaï Lynx Direct BRONZE
Agency : Geometry Global, Dubaï (UAE)

mixed soccer jerseys / Une idée à moitié originale?

Post pobrano z: mixed soccer jerseys / Une idée à moitié originale?

THE ORIGINAL?
Ford “Camisetron” – 2014
Custom made soccer jerseys that are
a mix of several different countries.
Watch the Case Study
Agency : Zubiad, Florida, (USA)
LESS ORIGINAL
Coca-Cola “Mixed Fans” – 2019
Custom made soccer jerseys that are a mix
of several different countries.
Source : Dubaï Lynx Direct BRONZE
Agency : Geometry Global, Dubaï (UAE)

3 Things You Should Know about Social Media Marketing for Creatives

Post pobrano z: 3 Things You Should Know about Social Media Marketing for Creatives

Social media has over the years become a strong disruptive force to the advertising world. Gone are the days when only corporations with deep pockets could reach millions of people across the globe through advertising. Today, even a small business with a creative product can leverage social media to target clients all across the world and on a meager budget. For creatives, such as those in music and other arts, social media has opened up a world of opportunity. If you a creative and want to use the power of social media, here are 3 things you need to know about social media marketing for creatives.

1. Consistency is the key to success

If you are a creative, you need to be consistent in posting your work on social media.  For instance, if you are a musician and have released a top single, follow it up with some more. However, this doesn’t mean that you release junk if you have no content at the moment. Just try and keep your fans updated on what you are doing. You can even post photos of yourself in the studio working on a single, and label it, “coming soon”. This will create a buzz that will grow your social media following. The bottom line is that, you shouldn’t go quiet and disappear from social media, unless you are at the top levels, the levels of people like Beyoncé.

2. Choose a platform that resonates best with creatives

Social media platforms don’t have the same effect, due to multiple factors, key among them being demographics. For instance, if you are a pop singer, or a sports personality, Instagram can be a powerful marketing tool. That’s because, Instagram is where the demographic that is into pop usually spend their social media time. However, if you are into more mature music or other arts that relate more to a mature audience, then Facebook can be quite powerful as a platform for reaching them. The key to success is to find a platform that resonates best with your audience then market there aggressively. Marketing, in this case, doesn’t just mean sending out information that is trying to get more viewers, but to interact more deeply with them.

3. You need to have fun with your content

Social media is more than just sharing random content. You need to have fun with it, in order to attract viewers and subscribers.  However, that fun needs to have a plan for it. For instance, most teenagers tend to be into good looking celebrities. As such, to draw in more attention on social media, you can hit the gym and get that sculptured look that they want, or a killer figure for ladies. Once you have the look, create an image around it. You can start posting Instagram videos accentuating your main features. This can keep the audience engaged especially when you are in between projects. Just make sure that they are talking about you at all times. That’s how your brand equity grows, and over time, you become a top influencer.

Featured image by Tim Bennett