Archiwum kategorii: Adv

Samsung QLED-TV: No reflections

Post pobrano z: Samsung QLED-TV: No reflections
Print
Samsung

Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.

Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Executive Creative Director:Benjamin Merkel
Creative Director:Thomas Koch
Head Of Art:Thomas Koch
Senior Art Director:Bruno Damião
Senior Art Directorin:Anne Henkel
Senior Copywriter:Mario Loncar
Junior Account Manager:Anica Wobalka
Postproduction:Lightfarm Studios
Compositing:Lightfarm Studios

Samsung QLED-TV: No reflections

Post pobrano z: Samsung QLED-TV: No reflections
Print
Samsung

Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.

Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Executive Creative Director:Benjamin Merkel
Creative Director:Thomas Koch
Head Of Art:Thomas Koch
Senior Art Director:Bruno Damião
Senior Art Directorin:Anne Henkel
Senior Copywriter:Mario Loncar
Junior Account Manager:Anica Wobalka
Postproduction:Lightfarm Studios
Compositing:Lightfarm Studios

McDonald’s: Graduation 2020

Post pobrano z: McDonald’s: Graduation 2020
Online
McDonald’s

In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.

Advertising Agency:Leo Burnett, Milan, Italy
Creative Director:Nicoletta Zanterino
Senior Copywriter:Maria Chiara Alegi
Junior Copywriter:Francesca Amadasi
Junior Art Director:Sonia Montella
Head Of Client Services:Acsinia Messina
Retail Consultant:Paola Di Sciascio
Senior Account Manager:Francesca Bertocco
Account Executive:Serena Giuliani
Strategic Project Manager:Simona Ventrella
Community Manager:Federica Doria, Cristian Di Pietrantonio
Head Of Planning:Ilaria Fruscio
Senior Strategic Planner:Ornella Vittorioso

Samsung QLED-TV: No reflections

Post pobrano z: Samsung QLED-TV: No reflections
Print
Samsung

Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.

Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Executive Creative Director:Benjamin Merkel
Creative Director:Thomas Koch
Head Of Art:Thomas Koch
Senior Art Director:Bruno Damião
Senior Art Directorin:Anne Henkel
Senior Copywriter:Mario Loncar
Junior Account Manager:Anica Wobalka
Postproduction:Lightfarm Studios
Compositing:Lightfarm Studios

McDonald’s: Graduation 2020

Post pobrano z: McDonald’s: Graduation 2020
Online
McDonald’s

In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.

Advertising Agency:Leo Burnett, Milan, Italy
Creative Director:Nicoletta Zanterino
Senior Copywriter:Maria Chiara Alegi
Junior Copywriter:Francesca Amadasi
Junior Art Director:Sonia Montella
Head Of Client Services:Acsinia Messina
Retail Consultant:Paola Di Sciascio
Senior Account Manager:Francesca Bertocco
Account Executive:Serena Giuliani
Strategic Project Manager:Simona Ventrella
Community Manager:Federica Doria, Cristian Di Pietrantonio
Head Of Planning:Ilaria Fruscio
Senior Strategic Planner:Ornella Vittorioso

KIA Forward Collision-Avoidance Assist: Slow Dogs

Post pobrano z: KIA Forward Collision-Avoidance Assist: Slow Dogs
Outdoor, Print
KIA

When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

Advertising Agency:Innocean, Berlin, Germany
Chief Creative Officer:Gabriel Mattar
Executive Creative Director:Ricardo Wolff, Bruno Oppido
Associate Creative Director:José Filipe Gomes, Pedro Lourenco
Art Director:José Filipe Gomes
Copywriter:Pedro Lourenco
Creative Intern:Frederico Livi, Apaar Singhal
Photographers:Andrey Ershov, Sarah Waldo, Zé Anderson
Postproduction:Moreira Estúdio
Artbuyer:Martina Teuchnerova
Business Director:Alessia Bellini

McDonald’s: Graduation 2020

Post pobrano z: McDonald’s: Graduation 2020
Online
McDonald’s

In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.

Advertising Agency:Leo Burnett, Milan, Italy
Creative Director:Nicoletta Zanterino
Senior Copywriter:Maria Chiara Alegi
Junior Copywriter:Francesca Amadasi
Junior Art Director:Sonia Montella
Head Of Client Services:Acsinia Messina
Retail Consultant:Paola Di Sciascio
Senior Account Manager:Francesca Bertocco
Account Executive:Serena Giuliani
Strategic Project Manager:Simona Ventrella
Community Manager:Federica Doria, Cristian Di Pietrantonio
Head Of Planning:Ilaria Fruscio
Senior Strategic Planner:Ornella Vittorioso

KIA Forward Collision-Avoidance Assist: Slow Dogs

Post pobrano z: KIA Forward Collision-Avoidance Assist: Slow Dogs
Outdoor, Print
KIA

When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

Advertising Agency:Innocean, Berlin, Germany
Chief Creative Officer:Gabriel Mattar
Executive Creative Director:Ricardo Wolff, Bruno Oppido
Associate Creative Director:José Filipe Gomes, Pedro Lourenco
Art Director:José Filipe Gomes
Copywriter:Pedro Lourenco
Creative Intern:Frederico Livi, Apaar Singhal
Photographers:Andrey Ershov, Sarah Waldo, Zé Anderson
Postproduction:Moreira Estúdio
Artbuyer:Martina Teuchnerova
Business Director:Alessia Bellini

McDonald’s McDelivery: Hungry Houses

Post pobrano z: McDonald’s McDelivery: Hungry Houses
Outdoor, Print, Online
McDonald’s

Corona forced McDonald’s to shut down all their restaurants in Germany. We wanted to show that McDonald’s is always there for you and shifted the focus of communication to the delivery service. With house facades, that look like hungry faces, reminding our customers how easy it is to enjoy your beloved burgers and fries at home.

Advertising Agency:Leo Burnett Leo’s Thjnk Tank, Frankfurt am Main, Germany
Chief Creative Officer:Andreas Pauli
Executive Creative Directors:Benjamin Merkel, Jorg Hoffmann
Creative Director:Thomas Koch
Senior Art Director:Bruno Damião
Copywriter:Benjamin Merkel
Junior Account Manager:Anica Wobalka
Managing Creative Director:Hans-Peter Sporer
Postproduction:Lightfarm Studios
Compositing:Lightfarm Studios
Motion Design:Santa Transmedia