Archiwum kategorii: Adv

Leroy Merlin: The Host

Post pobrano z: Leroy Merlin: The Host

Media, Direct Marketing, Online
Leroy Merlin

Thanks to the partnership with HomeAway, Leroy Merlin chose holiday homes with negative reviews and transformed them in new showrooms for its products helping hosts to rent them more easily. This way Leroy Merlin’s logo became a guarantee of quality and style.

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer:Bruno Bertelli
Executive Creative Director:Cristiana Boccassini
Creative Director:Emanuele Viora, Francesco Epifani
Digital Creative Director:Massimo Guerci
Creative Supervisor:Enrico Bellini
Copywriter:Mattia Basti
Digital Art Director:Giorgio Lucchetti
Account:Simona Coletta, Fabiola Miccone, Arianna Di Marco
Senior Strategic Planner:Guglielmo Pezzino, Mattia Bellomo
Project Manager:Sara Vignolo
Tv Producer:Maria Vittoria Ceresoli
Production Company:Ascent
Director:Valerio Rufo
Executive Producer:Christian Scacco
Producer:Leonardo Godano

Jaguar F-Pace: Jaguar Musicdrome

Post pobrano z: Jaguar F-Pace: Jaguar Musicdrome


In order to launch Jaguar’s first SUV, the Jaguar Musicdrome, the first turntable in the world, was introduced. By tracking the car with a camera the F-Pace controls the music. The faster it drives, the faster the music goes. The higher it drives, the louder it gets. Popularly known as „wheels of death” these type of tacks are reserved for motorbikes and fast racing cars. Only a light weight SUV like the F-Pace and Jaguar’s superior performance made this feat possible. The one week event with Jaguar Musicdrome attracted 90,000 spectators while saw 55% increase in catalog online orders as well as 114% increase in website traffic.

Advertising Agency:Geometry Global, Tokyo, Japan

Learn How You Can Best Use the Latest CMS In 2017

Post pobrano z: Learn How You Can Best Use the Latest CMS In 2017

To begin with, it would be wise to understand what is meant by the acronym CMS. Depicted as Content Management System, it simply implies that you can deal with content right from your website. It does not really matter how small or big your business is; the CMS software is not something you would wish to miss out on, especially in the current digital world.

At, we do believe that in order for you to enjoy the services of a great CMS, you do not need to focus only on content upload and management, but use it as a smart way of personalizing your content as well. As far as we are concerned, CMS come into main categories namely:

  • Open source
  • Closed source

What you mustn’t forget is that each of the two categories comes with its own advantages and drawbacks. Attributing to their setting options and competitive prices, the open source systems are the most commonly applied. However, these very systems tend to be the most ineffective and do not support customization.

On the other hand, while they may not flexible when it comes to settings, closed source systems are not only costly but safe and come with a customization feature. One good thing about the CMS systems is that they are available in an array of choices from which you can pick what suits your content marketing needs. The incorporated ready-made themes and plugins allow for easy use of the CMS software by people with little coding know-how. But if you understand coding, it is our bet that you will find the open source CMS along with its setting options very enjoyable.

CMS vs blogging platforms

Certain individuals have no idea about the difference that exists between the blogging platforms and CMS. Well, this is something that has eluded them considering that certain CMS platforms may have started as blogging platforms. However, the most important point to note here is that the CMS software is more urbane and comes with numerous options. With an endless list of plugins that widens your online scope, you can easily relay emails; take control of your content or trademark your site.

Besides, CMS differs from blogging platforms due to their varying hosting domains. Normally, while CMS platforms incorporate web hosting services, any blog on a given platform is hosted by the same platform. In this case, you must be prepared to remit some fee before your site is hosted.

That said and done, you will definitely find CMS platforms very handy when it comes online business.

Suitable CMS for different applications

Presently, the most commonly used CMS platform is Best blog CMS WordPress. While WP popularity may have declined in the recent times, it still plays a critical role in CMS. Looking at our analysis at, approximately 60 % users of CMS depend entirely on WP. Good examples of WordPress users include MTV News, BBC America, and Variety. This is attributed to the fact that WP is an open source and therefore does not require certification before using it.

Quite a good number of developers are consistently enhancing the open source platform through the inclusion of the latest plugins and themes. It is easy to personalize CMS to suit your site’s convenience.

Best e-commerce CMS

Are you an online shop owner? If yes, then you must be sure to choose a particular set of plugins for your business. Although there are numerous CMS systems offering unique e-commerce plugins; however, you can still look for the specific CMS systems designed with your e-commerce needs in mind. A good example is Magento which is mostly used by Cisco Systems, Nike, and 3m. It is basically among the top-rated ecommerce CMS in the business world.

Bottom line: There are actually many types of CMS systems and what you need is pick what suits your business needs. Visit us by clicking on the above link to learn more of these and how you can best utilize the CMS systems.

Creative Marketing 101 – Where the Right and Left Brain Meet

Post pobrano z: Creative Marketing 101 – Where the Right and Left Brain Meet

When it comes to marketing in the digital realm, there needs to be a perfect blend of technology and creativity. In days gone by it was usually the marketer with the most creative sales copy that won the race. In the hi-tech world of today, most marketing is now conducted on the Internet or through SMS messages via mobile phones and technology is a huge part of those techniques. Successful San Francisco SEO digital marketing professionals, for example, should have a place inside their heads where the right and left brain intersect.

Understanding Left Brain Activity

According to the anatomy of the human brain and what we’ve come to know about it, thanks to years of study and huge advances in technology, each hemisphere of the brain takes on differing responsibilities, biological functions if you will. The left brain is the left hemisphere and is responsible for taking what you hear and processing it, as well as handling most of what goes into speech. The left side of the brain is the side that is responsible for logical thinking and mathematical calculations, so that is the side that would handle the technology inherent in creative digital marketing.

Creating in the Right Hemisphere

The right hemisphere, on the other hand, is responsible for special abilities. A musician is said to be right hemisphere dominant because that is the side where creativity resides. A little bit of math can be handled in the right hemisphere, but very basic levels that are far inferior to what is needed for a sound understanding of technology. In terms of language, the right brain interprets what it hears based on tone and, sometimes, even intuition, which is based on memories it extracts from deeper levels.

A Good Marketer Needs the Perfect Right/Left Connection

What you will find when it comes to marketing is that both sides have a role to play and creativity needs to intersect with logic to produce a strategy that is appealing enough to be effective. Those statistics analyzed on the left side are carried over to the right so that a creative strategy can be developed.

It’s amazing how the two work in tandem to accomplish great feats. Even so, everyone has a dominant side and that is why so many marketing firms delegate some members of the team to the technological side of the firm, while those dominated by right-brain activity comprise the creative element of the team.

In life, you will always find times when one or the other side of your brain needs to step into a position of dominance, and so it is in marketing. The two need to work in conjunction, back and forth, until a suitable strategy is planned and developed. The perfect digital marketing strategy will begin with a technical understanding that measures metrics, calculates a statistical projection, and then turns that information over to the right side so that a creative approach can be developed. There probably isn’t another industry on earth that requires so much interoperability between the right and left hemispheres of the human brain. This is why it really pays for a marketing pro to understand this connectivity. It’s simply amazing.

30 Crazy Colorful Logos

Post pobrano z: 30 Crazy Colorful Logos

Sometimes you just need a bit of POP to attract attention to your logo, and nothing pops quite like a splash of color. Added color can actually scientifically increase your logos attention. Check out these 10 quick facts about color from UCREATIVE:

  1. The world’s most popular color is blue./li>
  2. Red is the first color a baby sees.
  3. Anger management issues? Use pink!
  4. Yellow + Red = Hunger
  5. There was once a law prohibiting the use of a color.
  6. Mosquitoes love blue.
  7. Yellow makes you dizzy.
  8. “Bulls hate red” is a total myth.
  9. Colors affect our depth perception.
  10. Avoiding vehicular accidents? Choose white!


I’ve gone ahead and compiled a collection of crazy colorful logos for your inspiration! Enjoy!

Credit to respective artists.

Credit:Cosmin Cuciureanu

Credit:Chris Bernay

Credit:Marc Clancy

Credit:Juan Tran

Credit:Bratus ™

Credit:Leigh Taylor

Credit:Safa Paksu

Credit:Kudos Design

Credit:Roma Korolev (kaer logo)

Credit:Dimitrije Mikovic


Credit:Roma Korolev (kaer logo)

Credit:Maria Grønlund | Smart Logos Designer

Credit:Gareth Hardy

Credit:Gareth Hardy

Credit:Sean Heisler

Credit:Maria Grønlund

Credit:Alfrey Davilla | vaneltia

Credit:Breno Bitencourt | Smart Logos Designer

Credit:Maria Grønlund

Credit:Maria Grønlund

Credit:Alfrey Davilla | vaneltia

Credit:Alfrey Davilla | vaneltia

Credit:Sean Farrell

Credit:Alfrey Davilla | vaneltia

Credit:Maria Grønlund

Credit:Alfrey Davilla | vaneltia

Credit:Bratus ™