Archiwum kategorii: Adv

Joelapompe.net Copycat Hunting Website: #lookalikejoelapompe

Post pobrano z: Joelapompe.net Copycat Hunting Website: #lookalikejoelapompe
Print, Online
Joelapompe.Net

For the 20th anniversary of Joelapompe.net (The Advertising Copycat hunter since 1999), The Masked Agency is launching an ad campaign starring well-known admen and adwomen who have a curious resemblance to other celebrities with the catchphrase: “Advertising is full of look-alikes. Some are funny, others no. Joe La Pompe. Copycat hunter since 1999”. Who is the original and who is the copy? Like on this blog, it’s up to you to judge! With this small difference that here, it’s only coincidences.

Franck Provost (Hairdresser) vs Stéphane Xiberras (BETC Paris) – Mike Horn vs Olivier Altmann (Altmann + Pacreau) – Peter Graves vs Maurice Levy (Publicis Worldwide) – Josiane Balasko (french actress) vs Mercedes Erra (BETC) – Clint Eastwood vs Sir John Hegarty (BBH) – Vahid Halilhodzic (Soccer manager) vs Jean-Marie Dru (TBWA) – Catherine O’Hara vs Margaret Johnson (Goodby Silverstein & Partners) – Tim Burton vs Gabriel Gaultier – Jorge Garcia vs Pierre Berville – Michael Cain vs Sir Franck Lowe (LOLA Mullen Lowe) – Christopher Lee vs Lee Clow (TBWA)

Advertising Agency:The masked agency, Paris, France
Copywriters:Cédric Luceau

Joelapompe.net Copycat Hunting Website: #lookalikejoelapompe

Post pobrano z: Joelapompe.net Copycat Hunting Website: #lookalikejoelapompe
Print, Online
Joelapompe.Net

For the 20th anniversary of Joelapompe.net (The Advertising Copycat hunter since 1999), The Masked Agency is launching an ad campaign starring well-known admen and adwomen who have a curious resemblance to other celebrities with the catchphrase: “Advertising is full of look-alikes. Some are funny, others no. Joe La Pompe. Copycat hunter since 1999”. Who is the original and who is the copy? Like on this blog, it’s up to you to judge! With this small difference that here, it’s only coincidences.

Franck Provost (Hairdresser) vs Stéphane Xiberras (BETC Paris) – Mike Horn vs Olivier Altmann (Altmann + Pacreau) – Peter Graves vs Maurice Levy (Publicis Worldwide) – Josiane Balasko (french actress) vs Mercedes Erra (BETC) – Clint Eastwood vs Sir John Hegarty (BBH) – Vahid Halilhodzic (Soccer manager) vs Jean-Marie Dru (TBWA) – Catherine O’Hara vs Margaret Johnson (Goodby Silverstein & Partners) – Tim Burton vs Gabriel Gaultier – Jorge Garcia vs Pierre Berville – Michael Cain vs Sir Franck Lowe (LOLA Mullen Lowe) – Christopher Lee vs Lee Clow (TBWA)

Advertising Agency:The masked agency, Paris, France
Copywriters:Cédric Luceau

Joelapompe.net Copycat Hunting Website: #lookalikejoelapompe

Post pobrano z: Joelapompe.net Copycat Hunting Website: #lookalikejoelapompe
Print, Online
Joelapompe.Net

For the 20th anniversary of Joelapompe.net (The Advertising Copycat hunter since 1999), The Masked Agency is launching an ad campaign starring well-known admen and adwomen who have a curious resemblance to other celebrities with the catchphrase: “Advertising is full of look-alikes. Some are funny, others no. Joe La Pompe. Copycat hunter since 1999”. Who is the original and who is the copy? Like on this blog, it’s up to you to judge! With this small difference that here, it’s only coincidences.

Franck Provost (Hairdresser) vs Stéphane Xiberras (BETC Paris) – Mike Horn vs Olivier Altmann (Altmann + Pacreau) – Peter Graves vs Maurice Levy (Publicis Worldwide) – Josiane Balasko (french actress) vs Mercedes Erra (BETC) – Clint Eastwood vs Sir John Hegarty (BBH) – Vahid Halilhodzic (Soccer manager) vs Jean-Marie Dru (TBWA) – Catherine O’Hara vs Margaret Johnson (Goodby Silverstein & Partners) – Tim Burton vs Gabriel Gaultier – Jorge Garcia vs Pierre Berville – Michael Cain vs Sir Franck Lowe (LOLA Mullen Lowe) – Christopher Lee vs Lee Clow (TBWA)

Advertising Agency:The masked agency, Paris, France
Copywriters:Cédric Luceau

Volkswagen T-Cross: Translate your Volkswagen

Post pobrano z: Volkswagen T-Cross: Translate your Volkswagen
Print
Volkswagen

The Cognitive Manual is a new tech innovation from Volkswagen, featured in the new Volkswagen T-Cross. The Cognitive Manual allows drivers to get answers to any and all questions about the car by asking the app or taking a picture of the icons on the dashboard. After all, users are often confused by the meaning of these icons, and the campaign specifically plays on that. It’s almost as if the Cognitive Manual allows people to „translate” their new T-Cross.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Creative Director:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil .
Creative:João Souza, Yan Prado
Art Director:João Souza
Copywriter:Yan Prado
Art Buyer:Tereza Setti
Approval:Leandro Ramiro

Volkswagen T-Cross: Translate your Volkswagen

Post pobrano z: Volkswagen T-Cross: Translate your Volkswagen
Print
Volkswagen

The Cognitive Manual is a new tech innovation from Volkswagen, featured in the new Volkswagen T-Cross. The Cognitive Manual allows drivers to get answers to any and all questions about the car by asking the app or taking a picture of the icons on the dashboard. After all, users are often confused by the meaning of these icons, and the campaign specifically plays on that. It’s almost as if the Cognitive Manual allows people to „translate” their new T-Cross.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Creative Director:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil .
Creative:João Souza, Yan Prado
Art Director:João Souza
Copywriter:Yan Prado
Art Buyer:Tereza Setti
Approval:Leandro Ramiro

Volkswagen T-Cross: Translate your Volkswagen

Post pobrano z: Volkswagen T-Cross: Translate your Volkswagen
Print
Volkswagen

The Cognitive Manual is a new tech innovation from Volkswagen, featured in the new Volkswagen T-Cross. The Cognitive Manual allows drivers to get answers to any and all questions about the car by asking the app or taking a picture of the icons on the dashboard. After all, users are often confused by the meaning of these icons, and the campaign specifically plays on that. It’s almost as if the Cognitive Manual allows people to „translate” their new T-Cross.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Creative Director:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil .
Creative:João Souza, Yan Prado
Art Director:João Souza
Copywriter:Yan Prado
Art Buyer:Tereza Setti
Approval:Leandro Ramiro

Volkswagen T-Cross: Translate your Volkswagen

Post pobrano z: Volkswagen T-Cross: Translate your Volkswagen
Print
Volkswagen

The Cognitive Manual is a new tech innovation from Volkswagen, featured in the new Volkswagen T-Cross. The Cognitive Manual allows drivers to get answers to any and all questions about the car by asking the app or taking a picture of the icons on the dashboard. After all, users are often confused by the meaning of these icons, and the campaign specifically plays on that. It’s almost as if the Cognitive Manual allows people to „translate” their new T-Cross.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Creative Director:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil .
Creative:João Souza, Yan Prado
Art Director:João Souza
Copywriter:Yan Prado
Art Buyer:Tereza Setti
Approval:Leandro Ramiro

Volkswagen T-Cross: Translate your Volkswagen

Post pobrano z: Volkswagen T-Cross: Translate your Volkswagen
Print
Volkswagen

The Cognitive Manual is a new tech innovation from Volkswagen, featured in the new Volkswagen T-Cross. The Cognitive Manual allows drivers to get answers to any and all questions about the car by asking the app or taking a picture of the icons on the dashboard. After all, users are often confused by the meaning of these icons, and the campaign specifically plays on that. It’s almost as if the Cognitive Manual allows people to „translate” their new T-Cross.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Creative Director:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil .
Creative:João Souza, Yan Prado
Art Director:João Souza
Copywriter:Yan Prado
Art Buyer:Tereza Setti
Approval:Leandro Ramiro

Japan Para Table Tennis Association: The Most Challenging Pingpong Table

Post pobrano z: Japan Para Table Tennis Association: The Most Challenging Pingpong Table
Design
Japan Para Table Tennis Association

Tokyo will be hosting the 2020 Olympic and Paralympic Games. However, despite growing public excitement, study shows only 1% of Japanese watch Paralympic Games as these sports still struggle to gain media coverage and audience. 

It is a global challenge facing many para-sports committees and athletes, including our client, Japan Para Table Tennis Association. 

Among the reasons for the general lack of interest in Paralympic Games, are that people don’t relate to the challenges faced by para-athletes, and therefore don’t fully appreciate the immense skill involved in competing.

To raise awareness of para table tennis and para-sport in general, in a reality where Paralympic Games are regarded secondary or largely ignored, we felt the need to bring a new perspective for spectators, by communicating the appeal through an innovative method that facilitate an authentic understanding of the sport.

The ‘Para Pingpong Table’ is a collection of pingpong tables in various shapes that highlight the unique challenges experienced by para-athletes.

These tables were designed based on interviews and sketches from members of the Japanese National Team, who were asked to describe the shapes of the table as they ‘experience’ it, to help us visualize and comprehend what it is like to compete as a disabled player.

Instead of the conventional method in which a person’s mobility is forcibly restrained, an uncomfortable experience that reinforces disability, ‘Para Pingpong Table’ directs your focus on the exceptional ability of para-athletes and foster renewed respect among those who experience it.

The ‚Para Pingpong Table’ lets us see the world through the athletes’ eyes in a positive way and serves as a new intuitive communication tool to better inform people about the athletes’ unique challenges and triumphs, adding greater depth for spectators.

Among 20 unique shapes, a total of 3 tables are produced, each representing a different athlete’s experience. We turned a familiar shaped pingpong table into something unexpected and iconic, that is fully functional but also has a beautiful visual impact.

These tables are professionally developed in cooperation with the manufacturer of the official model for 2020 Tokyo Olympics, and meet the international competition standards in quality to achieve the full experience of the competitive game. 

Adding to its aesthetic appeal is the detachable base of the table that gradually transforms into the unique shape of the tabletop to visualize the diverse reality experienced by para athletes. 

These tables have been used at live events, displayed at commercial facilities and schools for everyone to experience, and continues to draw public and media attention to spread the appeal of para-sports.

92% of those who experienced the table responded that they now want to go and watch a para table tennis match, as well as other para-sport games. 

Over the last 4 months, we gained a total of 1.1 billion impressions across 450 media both in Japan and overseas. 

Social media engagement skyrocketed to +200%, while the number of people who experienced the table (currently 3,000) is increasing every day. 

The head of Japan Sports Agency, Rio Olympic gold medalists, and noted politicians experienced the table and voiced their support. 

We are currently carrying out tours across Japan in response to many schools and businesses interested in experiencing the table.

The table has now become an “official exhibition content” for the Tokyo 2020 Olympic and Paralympic committee to use in their programs.

Advertising Agency:Tbwa\Hakuhodo, Tokyo, Japan
Chief Creative Officer:Kazoo Sato
Group Creative Director:Masaya Asai
Senior Art Director:Yo Kimura
Art Director:Takeshi Matsuda
Designer:Takeshi Matsuda
Copywriter:Shohei Ooishi
Executive Producer:Masato Midorikawa
Producer:Ryutaro Saito
Pr Planner:Kyosuke Hashimoto
Product Designer:Shintaro Monden
Director:Shinri Abe
Editor:Shinri Abe
Motiongraphic Designer:Kiyotaka Sumiyoshi
Director Of Photography:Yosuke Koino
Sound Designer:Takaomi Tomura
Photographer:Takakazu Aoyama, Ryohei Takanashi
Senior Graphic Producer:Wataru Ito
Graphic Producer:Yusuke Hino
Retoucher:Takuya Tsugane
Music Producer:Seiya Matsumiya
Web Producer:Jun Arai
Online Editor:Yoshinobu Okino
Manufacturing Manager:Shinya Igawa

Japan Para Table Tennis Association: The Most Challenging Pingpong Table

Post pobrano z: Japan Para Table Tennis Association: The Most Challenging Pingpong Table
Design
Japan Para Table Tennis Association

Tokyo will be hosting the 2020 Olympic and Paralympic Games. However, despite growing public excitement, study shows only 1% of Japanese watch Paralympic Games as these sports still struggle to gain media coverage and audience. 

It is a global challenge facing many para-sports committees and athletes, including our client, Japan Para Table Tennis Association. 

Among the reasons for the general lack of interest in Paralympic Games, are that people don’t relate to the challenges faced by para-athletes, and therefore don’t fully appreciate the immense skill involved in competing.

To raise awareness of para table tennis and para-sport in general, in a reality where Paralympic Games are regarded secondary or largely ignored, we felt the need to bring a new perspective for spectators, by communicating the appeal through an innovative method that facilitate an authentic understanding of the sport.

The ‘Para Pingpong Table’ is a collection of pingpong tables in various shapes that highlight the unique challenges experienced by para-athletes.

These tables were designed based on interviews and sketches from members of the Japanese National Team, who were asked to describe the shapes of the table as they ‘experience’ it, to help us visualize and comprehend what it is like to compete as a disabled player.

Instead of the conventional method in which a person’s mobility is forcibly restrained, an uncomfortable experience that reinforces disability, ‘Para Pingpong Table’ directs your focus on the exceptional ability of para-athletes and foster renewed respect among those who experience it.

The ‚Para Pingpong Table’ lets us see the world through the athletes’ eyes in a positive way and serves as a new intuitive communication tool to better inform people about the athletes’ unique challenges and triumphs, adding greater depth for spectators.

Among 20 unique shapes, a total of 3 tables are produced, each representing a different athlete’s experience. We turned a familiar shaped pingpong table into something unexpected and iconic, that is fully functional but also has a beautiful visual impact.

These tables are professionally developed in cooperation with the manufacturer of the official model for 2020 Tokyo Olympics, and meet the international competition standards in quality to achieve the full experience of the competitive game. 

Adding to its aesthetic appeal is the detachable base of the table that gradually transforms into the unique shape of the tabletop to visualize the diverse reality experienced by para athletes. 

These tables have been used at live events, displayed at commercial facilities and schools for everyone to experience, and continues to draw public and media attention to spread the appeal of para-sports.

92% of those who experienced the table responded that they now want to go and watch a para table tennis match, as well as other para-sport games. 

Over the last 4 months, we gained a total of 1.1 billion impressions across 450 media both in Japan and overseas. 

Social media engagement skyrocketed to +200%, while the number of people who experienced the table (currently 3,000) is increasing every day. 

The head of Japan Sports Agency, Rio Olympic gold medalists, and noted politicians experienced the table and voiced their support. 

We are currently carrying out tours across Japan in response to many schools and businesses interested in experiencing the table.

The table has now become an “official exhibition content” for the Tokyo 2020 Olympic and Paralympic committee to use in their programs.

Advertising Agency:Tbwa\Hakuhodo, Tokyo, Japan
Chief Creative Officer:Kazoo Sato
Group Creative Director:Masaya Asai
Senior Art Director:Yo Kimura
Art Director:Takeshi Matsuda
Designer:Takeshi Matsuda
Copywriter:Shohei Ooishi
Executive Producer:Masato Midorikawa
Producer:Ryutaro Saito
Pr Planner:Kyosuke Hashimoto
Product Designer:Shintaro Monden
Director:Shinri Abe
Editor:Shinri Abe
Motiongraphic Designer:Kiyotaka Sumiyoshi
Director Of Photography:Yosuke Koino
Sound Designer:Takaomi Tomura
Photographer:Takakazu Aoyama, Ryohei Takanashi
Senior Graphic Producer:Wataru Ito
Graphic Producer:Yusuke Hino
Retoucher:Takuya Tsugane
Music Producer:Seiya Matsumiya
Web Producer:Jun Arai
Online Editor:Yoshinobu Okino
Manufacturing Manager:Shinya Igawa