Post pobrano z: UNICEF: Toy Soldiers

The African Continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extracts many of these children from combat and reintegrates them into society. We sent out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipients find that the figurines are in fact children – reading books, playing soccer, riding bikes and doing other childhood activities.

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Design Director: Anita Modi
Copywriter: Sebastian Schneider
Art Director: Mbuso Tshabalala
Graphic Designer: Brad Stapleton

Post pobrano z: Proud Creative
Proud Creative has a great new site.

Post pobrano z: Double share / Double ration de frites

THE ORIGINAL? Mc Donald’s restaurant “Now with internet” – 2006 Source : Agency’s website Agency : RT&A (Mexico)	LESS ORIGINAL : Mc Donald’s “love free wi-fi” – 2009 Source : Adsoftheworld, Fubiz Agency : DDB Sydney (Australia)
	Une idée dans “l’air” du temps? Visiblement elle est aussi bien captée de part et d’autre de la planète. Mention spéciale à Mc Do qui a payé deux agences pour la même idée…

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Post pobrano z: Bayer Aspirin: Man, Woman

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros
Illustrators: Júnior Cortizo, Daniel Moreno

Post pobrano z: De Lijn: Night bus poster

National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: “whatever you’re planning tonight, plan your transport too. Take the night bus”. http://www.nachtlijn.be

Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont

Post pobrano z: IOM: Stop Human Trafficking

Advertising Agency: McCann, Kenya
Creative Director: Inam Kazimi
Art Director: Martin Mwangi
Copywriter: Inam Kazimi

Post pobrano z: International Vegetarian Union: Anatomy

“Vegetables are all your body needs”

Advertising Agency: JWT, Kuwait
Creative Directors: Alessandro Antonini, Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara
Published: August 2009

Post pobrano z: McDonald’s: Burrito

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: Dave Douglass, Pete Breton
Art Director: Colin Brown
Copywriter: Tom Greco

Post pobrano z: Guinness: Stop, Traffic Light, Roadworks, Cliff

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow ( threesixty° Photography)

Post pobrano z: IKEA: Always check the expiry date

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea
Photographer: Gionata Xerra
Post Production: Germano Finco