Archiwum kategorii: Design

3 Mistakes You Should Avoid in Your Freelance Web Designer Career

Post pobrano z: 3 Mistakes You Should Avoid in Your Freelance Web Designer Career

On the good days, becoming a freelance web designer might look like the best decision you’ve made in your life. You don’t have a boss, you can set your own hours, you have a lot of flexibility, and you’re a part of a growing movement that’s transforming the way work is being done across the world.

On the bad days, however, things look completely different. It’s not easy to be a successful freelancer. You can easily end up working more hours than you would with a traditional job. You can get into deep financial problems. You can have very little control over your business and personal life.

It’s not always easy to be a freelancer. But if you know what mistakes you need to avoid, you can have a fighting chance to develop a decent career as a freelance web designer.

Leaving the Wrong First Impression

You probably already have a sense of the importance of first impressions. It even seeps into your line of work — people who visit the websites you design will form an opinion on them in seconds. If the opinion isn’t good, they won’t stick around. Your interactions with clients follow the same pattern.

It’s tricky to manage first impressions, especially if you’re only communicating with your clients through online channels. But you shouldn’t leave things up to pure chance and your current mood. It would be much better if you learned at least the basics of business communication and work them into your routine.

For example, you shouldn’t take more than one business day to answer an email. But it’s also not a good idea to answer emails right away. That’s why you schedule exact times when you read and reply to emails. You won’t seem unprofessional or undisciplined, but you also won’t seem too eager and desperate.

Failing to Demonstrate Additional Value

Freelance workers spend a significant amount of time managing client relationships. You have to attract clients. You need to make the good clients stay. You need to make the bad clients leave. You need to figure out ways to get more money from your clients.

If you’re not using all that communication to demonstrate value beyond what’s asked of you, you’re making a big mistake. You don’t have to perform work for free, but you should never skip an opportunity to give advice to the clients that matter the most to you.

For example, you are contracted to create a website, but you notice that the hosting package your client uses isn’t what they need. You can say nothing. But you can also speak up, explain to them the different hosting options they have, and let them decide. Even sending them a link to a good article could help them. And you get their loyalty in return.

Getting Too Comfortable

When you get the hang of the whole freelancing thing, you’ll probably reach a point where your career is very okay. You’re not doing challenging work and earning tons of money, so it’s not great. But you’re not having problems with paying the bills, and you got used to the people you’re working with.

That’s the point where you need to shake things up, a lot. Complacency is a luxury you cannot afford as a freelancer. If you’re not striving for something, you’re missing out on opportunities. It’s a hungry mentality, sure, but it will serve you well until you reach a point where you can safely rest on your laurels. Until then, you must stay hungry.

If you find yourself with a couple of steady clients that allow you to make a decent living, don’t sit back and relax. Find another client that will need you to do more challenging work. Or do some work pro bono, especially if it’s for a cause you’re passionate about, or if it will look good in your portfolio. Get yourself in a position that will open new opportunities.

Being a freelance web designer means that everything is up to you. You have to find your own clients. You have to figure out how much to charge them. You have to find ways to pay for health and social insurance. You have to create your own pension plan. To some people, that kind of a deal sounds appealing. To others, it can be their worst nightmare. If you want to succeed as a freelance web designer, better be sure that you’re one of the former. And then work on your skills, self-discipline, and understanding of the business.

5 Tips for iOS App Designers

Post pobrano z: 5 Tips for iOS App Designers

Due to the increase in new phone users, app developers need to understand that everything is obvious. App users evolve, meaning some might assume any minor changes while others eagerly wait for them. With two main operating systems in the phone market, it’s definite that iOS developers need to keep up with the changes.

Since the platform has lots of users, like term paper writers, coders, among others. The developers should factor in all of their needs and ensure they’re met. Below is a guide which iOS developers should use when creating their apps.

1.    UI Design

As a developer, your primary goal should be pleasing to the user. Therefore, with an improved, unique app design, you’ve accomplished the first step towards user satisfaction. With the UI design, you entice the user into wanting to use more of your app. Meaning that they get to spend more time on the app. Something which will be ideal for collecting feedback on any bugs which might be available.

Nonetheless, you have to ensure that address all the security compliance issues. Addressing this ensures that you give the user enough cybersecurity. Thus ensuring that their information cannot be hacked through your application. Besides, the information which you collect will be used only towards making the entire app experience better.

2.    Color Schemes

Follow the latest trends when developing any new app. Currently, you’ll find that as for the color schemes, most users prefer monotone. Therefore, take advantage of this, use a single color and either a black or white font. The fun with this is that you can choose any bold color to make your app unique. However, don’t go overboard when choosing the colors. Ensure that it’ll entice both you and your users.

If you’re not sure as per the best color scheme for your app, give your users the ability to customize the colors. It’s something which most of the Android users have on their platform. Copying such a strategy will submerge an iOS user more into your app, thus increasing the overall traffic.

3.    Navigation

Even if we might be moving towards the gesture future, ensure the user can easily navigate the application. In the app, add more cues which the user can find when going back, home, minimizing, next, amongst others. Make it easy for the user to navigate through the app and you’ll get no complaints.

4.    Animation

App animation has been there for ages. Implementing it wisely is something which most haven’t been able to do. Therefore, ensure that there’s not too much animation or even loo less. It should be something which the user will notice and like. With too much notification, you end up making the device lag. Something which you have to avoid by all means.

5.    Micro-Interactions

Some users might never detect these, but they’ll affect the smoothness of the app. For example, when in your app and the user finds an interesting link, ensure that they can directly visit the link with no hassle. That is if a student were to come across a Myhomeworkdone link on your app, ensure they get to access the website.

Conclusion

Through this, you’re confident that you’ve developed an application which your users will love. Therefore, take time to look into any of the minor details. Look also into any of the upcoming trends and adjust accordingly. You get to evolve with time and ensure that the app users are delighted in every step.

Nonetheless, it’ll be a fun process for you. You get to learn more about your users and always get to work on any bugs you encounter. Besides, the more the app traffic grows, the more feedback you attain, thus making your app development easier.

4 Benefits Of Solar LED Lights For Parking Lots

Post pobrano z: 4 Benefits Of Solar LED Lights For Parking Lots


The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are not efficient and add to the environmental pollution. Let’s take a look at some of the prominent benefits of solar LED lights.

1. Energy Efficiency

Solar LED lights are a bit more expensive than the traditional lights but they offer a lot higher return on investment. According to statistics, they are 500% more efficient and stand the test of time. Since they get their power from the sun, they are a lot more efficient.

If you want to figure out the cost of power consumption, all you need to do is multiply the power of all the units of light with the number of hours the light will operate for. Usually, the cost lies between 10 and 20 dollars for each unit on a monthly basis.

2. Smart Technology

With smart technology, solar operators can configure lighting schedules from a remote area. Moreover, they feature smart gadgets as well. They can serve as powerful anti-theft devices and data collectors for the internet of things or large data banks.

3. Luminosity

Why do we get lights? It’s simple. We need lights for the purpose of luminosity. Although watts is the measure of power something consumes, luminosity measures the brightness of light that a bulb produces.

Traditionally, watts represent the brightness of a source of light. On the other hand, solar LED lights have a different convection. As far as efficiency is concerned, they are 400% more efficient. With the help of smart technology, it’s possible to get a better control over the lighting systems that is installed outdoors.

Apart from this, you can increase or decrease the amount of brightness easily. It’s possible to provide the right amount of light in the right area.

4. Environmental Advantages

There are a lot of environmental advantages of the solar LED lights. As a matter of fact, traditional ones get their power from the grid. In the grid, power is produced through fossil fuels, which emits a good deal of pollution in the air. And we don’t need to explain how pollution can cause a lot of health issues.

Since solar energy is 100% clean with zero side effects, it is the future. Moreover, fossil fuel will become scarcer over the passage of time. Research in the world of solar power may bring the prices down in the future.

The installation process for solar LED lights is quite simple. The cost is lower and efficiency is higher.

So, these are a few main benefits of installing solar LED lights in the parking lots. The cost of energy is rising. To help solve this problem, we should turn to the renewable sources of power and solar power is one of them.

Source

Psychology hacks to use when designing a website

Post pobrano z: Psychology hacks to use when designing a website

As we go about our lives, there are a number of different things which motivate us to make the choices we do.  We are often unconscious of these various elements.  A colour can make us feel vibrant.  A new scent can remind us of a childhood spent in a meadow.  These various factors influence what we will do or how we will rate our experiences.

As web designers, then, we know that psychology plays a massive role in user experience.  It can determine the conversion rates of a site, and whether our users have a positive experience or not.  Understanding basic elements of psychology can help us to create sites which appeal to our users.

It isn’t enough to design a website nowadays, you also have to play the role of a UX researcher a bit, or work with one to create a good experience for the site’s users.

These following tips are here to assist!

Understand how the brain works

In order to work both creatively and effectively as a web designer, it helps to understand how the brain functions.  This doesn’t mean you need to be a neurologist.  Instead, some basic tips will help us to interpret a webpage from a viewer’s perspective.

The field of neurodesign was introduced in 2012, and this shows us the impacts our designs will have on user experience. That’s right, aesthetics really does make a massive impact.

Interestingly enough, one of the most important aspects of web design in order.  Our brains battle with chaos.  When we look at a situation or space, our brains automatically create categories or ‘schemata’ in order to make sense of what we see.  This helps us to come up with solutions to problems or to grasp the meanings that are presented to us.  These ‘heuristics’ or broad rules help the word feel predictable.  We are able to make sense of what is happening around us.  This creates the feeling of comfort or safety.

One example of how our brain makes sense of scattered information involves pattern formation.  Our brains recognize patterns, and will even create imagery out of scattered information.  Early astrologers, for example, produced patterns from scattered stars.  We often fill in information when we see gaps in sentences or even letters that are missing or misplaced in words.  We see the whole as greater than the sum of the parts.

You may be wondering how this relates to web design?  Here are a few helpful tips:

Make use of hierarchy:  When your users are able to grasp a pattern or order to what is presented to them, it helps them to make sense of the information presented.  This helps your users to understand what your site is about and where to access what they are looking for.

Create categories:  Your users like to see information collected into groups.  This could be groups of products, services or even people.  Categories help to simplify what is on offer.  An E-commerce site which offers up ladies clothing and then divides it into tops, then t-shirts, jackets and shirts, will make it easier for clients to find what they are looking for.  Information is no longer presented in scattered mass.  Instead, it has been given a sense of order.

Use recognition:  If you’ve ever been trying to explain a concept to a friend and couldn’t find the term you’re looking for, you know how frustrating retrieval failure can be.  This is something to avoid on your website.  Instead, ensure your viewers are familiar with your interface and are able to navigate it effectively.  By using recognition you are able to do much of the work for your viewers.

You may be wondering how recognition works in online design?

Think of the way that Google draws on a browser’s history in order to auto-fill information a user could be searching for.

E-Commerce sites such as Amazon will often show shoppers what they have recently browsed.  They might also show shoppers purchases that have been combined by past shoppers in order to make product recommendations.

By presenting and organizing information in this way, website experiences often become more friendly for viewers.

Here are some further methods you can use to organize your webpage in a viewer-friendly manner:

Grab your user’s attention

By organizing your website into sections which grab your user’s attention, you stop your user’s mind from wandering across the site.  This helps to give your information structure as well as keep your viewer’s attention focused on specific aspects of your site.

Use colour and contrast

Your viewer will receive an emotional message from colour.  By using colour carefully, you will, therefore, be communicating with your viewer.  The contrast will help you to draw attention to aspects of your site, enabling them to stand out.  A call to action button, for example, should be clearly visible so that your viewer knows how to proceed.  This will increase the conversion rate on your site.

The messages communicated by colour

When it comes to using colour, each choice will have a psychological impact on your viewers.  This will determine how they will respond to your site.  Colour can be very complex, and some colours may represent different emotions.  Red, for example, may represent both passion and danger.  Context, therefore, plays an important role when it comes to colour usage.

Here are some broad rules when it comes to colour usage:

Black is often associated with luxury, value or professionalism.  Colours mixed with black often give a professional or corporate feel.

Green is often associated with environmental awareness as well as with humanitarian organizations such as NGO’s.

Blue provokes feelings of calmness or serenity.  This colour is often used to show trust.

Yellow is linked to warmth but can also be used to indicate a warning.

Orange shows warmth and vibrancy but is also used to represent impulse.

All of the above colours can be used to communicate a message to a viewer.  However, it is not only the colour in the foreground that sends a message but the use of white or background space as well.

Effective use of white space

When white space is used effectively, this creates a clean, clear effect, reducing cognitive load.  White space keeps your site looking clean and fresh.  If you use colour to attract attention to your site, your white space will create a breathing space for your viewer.

Create a consistent site

In order to work towards maximum viewer comfort (and therefore conversion rates), it is important to keep your site as predictable as possible.  This will keep your viewer feeling at ease.  Ensure that each page of your site uses the same typography, colours and page headers.

Keep your navigation system consistent across your different web pages.  Icons such as search buttons or shopping baskets should be in the same position on each page.  This way your site will seem predictable (and therefore easy to navigate) for your viewers. By doing this, you will increase your conversion rates.

Create emotional resonance by using imagery

A picture says a thousand words!  If you would like your viewers to resonate with your site, use imagery to build a connection.

Effective (and relevant) use of imagery creates emotional resonance within your viewers.  This is particularly helpful on a landing page in order to assist your viewers to identify with your brand.  A great image will boost your conversion rates.

Use the F page layout

Research into web design has shown that the most common way to read a webpage is by using the F pattern.  Eye tracking studies show that this is true.  Viewers will look at the top of a webpage or in the header.  They will then look at the left side of the screen.  However, viewers will only glance at the right side of the page every now and then.

By designing web pages which fit in with the viewer’s gaze patterns, you will be able to produce an effective site.  Concentrate your important messages or key information on the left side of the page for maximum impact.

When viewers are ready to leave a site, research reveals that they often look to the right.  By placing an effective image or enticing information on the right-hand side of your site, you may be able to distract your viewer, keeping him on the site for longer.

Think through your use of typography

Typography sends out a message to your user.  It is not only the typeface you select but how it is laid out that will make your user feel comfortable.  A comfortable, easy to read font which is well laid out will ensure easy reading.

Keep your font selection simple and easy to read in order to keep your viewer engaged.  When a font is hard to read, your information will seem more complex to your viewer.  Content which is simple to read and easy to digest will keep your user engaged.

Fonts can often tell the viewer if they are in the right space.  A font choice which is suitable for your brand or company will create a sense of trustworthiness in a viewer.  A modern, clean-lined font will often suit a technology company, where a typeface style font might suit a writer.

The layout will make a big difference as well.  When your site is clean-lined and easy to read, your viewer will be more likely to engage with your content.

Keep your calls to action clear

Your call to action buttons guide your viewer, assisting him with what he should do next.  They are therefore a very important element to any webpage.  It is important that they stand out against the background of your site.  You can use contrast to ensure that your calls to action attract a great deal of attention.  In web page design, the call to action should generate the most attention on your page.

If you are unsure if your call to action button is vivid enough, stare at your computer screen with your eyes unfocused.  If you can still see your call to action button, your design is effective.

When it comes to vivid contrasts or attractive colours, our brains are wired to take notice.  By drawing attention to the Call to Action button and compelling the brain to focus on it, you will guide your viewer towards responding.  This will increase your conversion rate.

Attract your viewers with new information

Viewers enjoy novelty and as a result, are attracted to new information.  When setting up your site, ensure that you create a section where new products can be seen or explored.  Even if your site has minor updates, ensure that these stand out to your viewers.

Let your viewers know that you have the latest products available.  By placing this information on your landing page, you will encourage your viewers to delve further into your site.  Try to whet your viewers’ appetite and leave them wanting to find out more.

If you have regular readers, making subtle changes to your site will hold your viewers’ attention.  You could add some new imagery, load some quotes, or change your font sizing to create a sense of variety.

Conclusion

There are no single solutions to designing a great website.  However, by understanding what will appeal to your viewers and attract their attention, you will be able to ensure an effective website design.  This will help you to work towards dynamic creations which result in high viewer conversion rates.

How to improve your web design workflow

Post pobrano z: How to improve your web design workflow

As a freelancer in the field of web design or development, you are well aware that time is money.  When you are able to get a great deal of work done in a set amount of time, your profits will increase, and you will be able to meet your goals and deadlines.

Working efficiently is, therefore, a crucial skill for freelancers to develop.  Time management will provide a significant boost to your career.  However, as a freelancer, you may wonder where you should best invest your time?  What will pave a smooth path towards an efficient work schedule and what would result in mere procrastination?

Here are some helpful tips to improve your workflow

Plan your projects

When you give your web designs a sense of direction from the very start, you will save time in the long term.  Although planning takes time and reveals the complexities or intricacies or a design, it will help you save time.  This is because a clearly thought out design will give you a clear sense of direction.

When you plan your project well, you will save time from making repairs at work.  You can both receive information from your client and share your feedback.  This will ensure that the end result meets your client’s need.  There will be no surprises along the way if your client agrees to your initial plan.

When planning your project, take into account the goals and functionalities of your site, the content you will include, the design or aesthetic, your sitemap, budget and call to actions.  Once you have a clear vision for your site you will be able to work with a clear set of goals in mind. You can then use Photoshop or wireframe.cc to begin your layouts.

What should you include in your project plan?

Every project you work on will include a different plan, as well as a different level of complexity.  While some designs are relatively simple and your client has a clear idea of how to proceed, others will take a lot of thought.

When it comes to planning your project, the amount of time you give to each different stage will be different.  However, planning should evolve through 6 different steps or stages:

  1. Define what you would like from your site.
  2. Assess the content and how you will design around this.
  3. Define the features of your site.
  4. Take your audience into account.
  5. Research how to create an intuitive, aesthetic site which will suit a company’s identity.
  6. Plan how you will organize your site, create a hierarchy and your wireframe.

Which questions should be taken into account when planning the site?

You’ve made the decision to plan your site before you begin designing.  Now you might be searching for some questions to ask which will assist you with the planning process.  Here are some guidelines you can follow while planning your site:

Who will be visiting this site, and what would they like to achieve?  Is your site informative, does it aim to sell a product or service?

Why does your client want to construct this site?  Is it to gain new leads, sell a product or reach out to the community?

What do you need to achieve in order for the site to be a success?  Do you need to encourage your viewers to subscribe, buy a product or participate in an online forum?

What materials do you need for designing the site? Think of what you need to use based on your audience. Do you have a tech site to create? Would a carbon fiber texture fit in there?

Taking these questions into account will guide your design process.  When you design with your end result in mind, you will be able to create clear goals which will inform your design process.

Designing with the big picture in mind will assist you to create a successful site.  It will also save you time in the long run as you will not need to make numerous changes later on.

Your graphic design workflow

Once you are ready to start designing, you may wish to use Photoshop or Illustrator to design your site.

Photoshop gives you the opportunity to customize your workspaces.  If you make this choice, you will save yourself a lot of time.  This is because you will have palettes or panels which appeal specifically to you.  You will also find that you often create your own frequent choices.  Setting up these features in the order which suits you will enable you to work more quickly.

Although Photoshop offers predefined features such as painting, photography, or design, you can create some of your own features too.

Optimize your images to increase speed

When you are working on your designs, slow downloading speeds will both delay and frustrate you and eventual viewers of a site.  One of the biggest contributors to slow page loading times is image size.  If you customize your images you’ll be able to increase both your working and eventual site download time.

While you work on optimizing your images, you could also ensure that they will be responsive to a range of different devices.  You can do this by adjusting the image size to the screen it will be displayed upon.

Take your different font weights into consideration.  When you work to increase your downloading speed, remove all unnecessary font selections or weights from your designs.  Each new element will add a different weight to your site and therefore delay your speed.  By keeping your site as clean and clear as possible, you’ll ensure that it loads more quickly.

Learn a new skill

By increasing your skills, you will expand your design repertoire and the number of projects you will be able to work on.  You will initially feel as though you are working more slowly.  This is because you will be leaving the comfortable territory where each stage of your project is familiar to you.  However, once you’ve developed new skills, you will be able to expand your practice or speed up your current designs.

If you are unsure of new areas to expand into, you could even explore your current weaknesses and how you could strengthen them.  If you battle with project management, planning or typography, this may be an area to work upon.  Alternatively, if you are limiting your software use because you prefer a familiar program, then working on new programs may be the option for you.

Organize your workplace to suit your needs

Every designer needs a structured or organized workspace.  This will help you to find the tools you need for your tasks as well as incorporate them quickly and efficiently into your new job.

Keep your office space well organized, your computer files easy to access and your software programs customized to meet your individual needs.  This might take a little time at first but will enable you to work on your projects quickly and efficiently.

Learn your software shortcuts

Most programs, such as Illustrator, have a range of shortcuts that you can use to increase your speed while working.

Although the number of shortcuts may feel daunting at first, by learning those you use most frequently, they will eventually become second nature.

You can keep expanding as you go along.  Once you have learned to use the keyboard shortcuts, your programs will begin to feel more intuitive and second nature to you.  You will also be able to work more quickly with your programs.

Make use of a CSS preprocessor

When we create style sheets, we know that they can become both repetitive and terribly dull.  Although we often repeat some elements on our style sheets a CSS preprocessor such as Sass or LESS allows us to organize or CSS effectively.

In addition, it allows for some elements on our style sheets to be tweaked or changed while others remain the same.  You can also reuse chunks of information should you wish to.

You could also improve your CSS workflow by creating an awesome development team who will be able to rework your CSS codes, continually creating new variables for you.

Summary

While there are many ways to work efficiently and increase your productivity as a freelancer, these basic building blocks will assist you to save time while you set up your freelance practice.  This will help you to work more efficiently and increase your profitability.  Although many time-saving techniques may seem basic, they are worth implementing.  The overall results help you to work efficiently, improving your design process.

How to increase your income as a freelancer

Post pobrano z: How to increase your income as a freelancer

As we move towards a digital world, more and more people are making the decision to freelance.  The increase in flexibility, as well as the opportunity to grow your client base (as well as your income), offers great appeal.  In America alone, 35% of the workforce have made the decision to work freelance.

If you’re freelancing, you’ll know how difficult starting out can be.  Building up your client base (and therefore your income) can feel daunting at first.  As a result, we’ve compiled a list of tips to help you to build your client base.  This will assist you to build your freelance business.

Build your customer base

As you begin working on your freelancing career, your goal is to reach more customers, build on your experience and increase your recommendations.  As a result, your goal is quite simply to attract clients.  Many clients appreciate a subscription model, where they are able to control how much they spend every month.  As a new freelancer, this will also provide you with a base income that you can rely on.

As a new freelancer, you could also attract clients by giving free trial offers to subscribers.  This could encourage customers to try your products.  You could also offer up different price levels, where clients could pay a small amount per month in order to subscribe to a basic service.  By making your entry level pricing much lower, you would be able to attract clients who would be excluded from the traditional pricing charged by freelancers.

By building your client base in this way, you will be able to create a basic income as well as gain valuable experience as a freelancer.

Offer a wide range of solutions

As a freelancer, you will be able to establish a unique market for yourself if you work in a niche or specialized field.  If you’re a writer, you’ll be able to establish your client base in this niche field.  However, many of your clients may value a design element when it is added to their work.  By bringing in a freelancer with a different specialty or niche, you would be able to increase your range of services.

As a freelancer offering a wide range of services, you would be able to bill for the full service, pay your partner his share, make a markup and offer an excellent end product.  This will help you to boost your income.  When working in this way you’ll need to ensure you bring in a reliable and affordable freelancer to assist you. This way you will able to offer your clients excellent work while keeping the project hassle-free.

Offer a unique add-on service

If you want to stand out from the competition, you could always offer a unique add-on service to ensure that you get the results you would need.  An example would be a website design service which offers the additional bonus of monitoring and evaluating site traffic, where it comes from and how long people stay on site.  This will help a client to analyze the effectiveness of a marketing campaign.

As a freelancer, you will be able to make a profit from this additional element to your work.  Your client will be happy.  You will also be able to offer up an opportunity for steady income to an additional freelancer (who may later recommend your services).  This is a win-win situation for everyone involved.

If you can offer unique services on a contract basis, this will help you to maximize your reliable monthly income.  Creating unique projects may feel hard, but you can come up with excellent ideas by finding out what your clients would most benefit from after your services have been completed, and what you can do to assist them further.

Offer your knowledge

Not all clients will be able to afford your full services, but you can still offer up information as a consultant.  As a site designer, for example, you can assist clients who want to build their own websites with best plugin advice or advise them on colour or typography choices for their brand.

You could also offer up a range of ‘How to Guides’ for a small fee.  These guides could help your clients to build their own sites step by step based on a range of helpful tips.  You would be sharing some of your knowledge, but if this knowledge brings you a reasonable income from clients who could not afford your services, it makes a great addition to your freelance services.

Calculate your hourly rate carefully

Marketing carefully means understanding the income you need in order to manage your bills and grow your freelance business.  If your hourly rate leaves you struggling each month, worried about what to do during a quiet patch, or unable to make repairs on your essential equipment, this means that you are undercharging for your services.

As a freelancer, some jobs will (unexpectedly) take more time than others.  However, your basic rate should be calculated so that it brings you enough income to comfortably survive each month.  If it is not doing this, you need to up your hourly rate.

Once you have worked out the cost of your project, invoice your clients regularly.  Don’t wait to send out your quotes or invoices.  The more quickly you send out your quotes, the more quickly you will receive feedback from your clients.

Upsell to existing clients

Your existing clients provide you with a great income opportunity.  Many freelancers manage by deepening their relationships with existing clients.  This means extending your services, offering new products or extending your contracts.

Upselling doesn’t have to be difficult.  You don’t need to force your clients into an uncomfortable arrangement.  Instead, it’s simply about finding out what your clients need most and finding a way to give this to them.  By establishing your client’s future goals or gaps in knowledge you could offer to meet their needs.  This is beneficial to your clients because you already have a trusting relationship with them.

The next time you have completed a project with your client, ask them about their next steps.  Find out what your client is looking for when it comes to success.  You can then quote your client for this new part of the job.  When the client is ready, you will be able to take on the new project or goal.

Add extra time to your working week

By working longer hours, you will be able to increase your income.  However, this doesn’t mean giving up your life to work while doing very little else.

Simply by adding half an hour to your morning, then cutting your lunch break by 30 minutes, you will be able to add an extra hour to your day.  Over a monthly period, this will add a couple of extra working days to your billing time.

Offer specialist services

As a freelancer, your goal is to stand apart from your competition.  As a result, you will want to establish what makes you stand out. What can you do that other freelancer in your field don’t offer?  What makes you unique?

Once you have established your specialization, you can charge more for these services.  This is what makes you stand out from your competition.

Join forces with other freelancers

As a freelancer, you don’t have to work on your own.  By joining up with other freelancers in a unique marketing niche, you will be able to offer a wider range of services as well as make referrals to one another.  This will expand your client base – and therefore your income.

Collaborating with other freelancers will also enable you to take on bigger projects.  The more skills you have to offer in combination, the greater the work you can explore.  As a freelance collaboration, you will be able to approach bigger clients, expanding your income potential.

Summary

As a freelancer, establishing your client base and increasing your earning potential will be one of your biggest challenges.  As a result, we’ve come up with a guide to assist you to establish yourself.

By continually working to increase your client base as well as your income opportunities, you will be able to grow and develop your freelance business as well as your reputation in the field.

And if all else fails, design elegant fonts and sell them online. Or various graphics.

10 awesome examples of stamps used for graphic design

Post pobrano z: 10 awesome examples of stamps used for graphic design

Thinking of using stamps in one of your upcoming design projects? This may be a good idea, especially if you use the stamps as well as these following examples.

1. CD packaging for Geir Strandenæs Larsen

A seal imagined by Daniel Brokstad to add a nice touch to the package.

2. DIY Hand Stamped Wooden Business Cards

How do you print on wooden business cards? Easy, you use a stamp like Hans Thiessen did.

3. Curry Up

On top of having a cool business name, Curry Up had a good idea to hire Design Wombs for their rebranding. The use of stamps was a great idea too.

4. Identity for Dylan Culhane

Who said stamps always needed to be used with ink? Stamp relief itself looks good enough to add a touch of class. Take a look for yourself on this amazing identity design.

5. Business cards for The Awesome Project

When you name your design studio The Awesome Project, it makes sense that you create awesome business cards, which they did.

6. Chez Faucher business cards

Gorgeous business cards and identity design for this online store, more about the project.

7. Japanese stamps for packaging

Stamps play an important in visual arts in East Asia, this packaging design is a great tribute to this traditional art form.

8. Vic stationery

The use of stamps adds a warm feeling and a real human touch. Great work by KMG.

9. Café Chiquilin

For Café Chiquilin’s corporate identity, larger chunks of texts have been included using stamps, and it works very well.

10. Privilege

A golden stamp that looks just perfect for this Dubai company that sells luxury goods.

10 Sport & Healthy Lifestyle WordPress Themes

Post pobrano z: 10 Sport & Healthy Lifestyle WordPress Themes

People got used to saying that a healthy mind is in a healthy body. If you also believe in these words and want people to take them in their consideration, you should promote a healthy lifestyle on the web. Nowadays you don’t need to make a lot of efforts in order to create a tailor-made website. You can just take advantage of professionally-looking WordPress themes and get your success almost immediately. How can you put an emphasis on sports using these powerful ready-made solutions? Let’s find out reasons for a choice of this feature-rich platform together.

Why Work With WordPress to Build an Impressive Sports Website?

  1. If you’re interested in sports more than in coding, you don’t need to worry. For the reason that WordPress provides all people with a perfect chance to launch an attractive website without some amazing technical skills. Everything is pretty easy and understandable.
  2. Yet if you stuck at one or another stage of building your online-project, you can always get some help. To start with, it’s possible to get familiar with some information on your issue that is already presented on various forums. In addition to this, a lot of web-developers who have a perfect knowledge of WordPress are also ready to assist you in creating your website.
  3. Don’t forget that WordPress offers a bunch of amazing plugins that will enrich the functionality of your website. This means that you will be able to attract more people to your online-project and convince them of the importance of sports.

Are you ready to get your website into shape? Are you ready to make people become interested in sports and healthy lifestyle? In such a case, we want you to take a glance at these impressive ready-made solutions here and now. We are sure that you will find something out-of-the-ordinary and powerful in this collection…

ShapeForce – Excellent Sports Studio WordPress Theme

Details |
Demo

ShapeForce is a bold solution that will convince people of challenging themselves and taking up sports. With the help of the impressive bunch of powerful pre-made pages, it will be possible for people to find out more about your sports studio. You will also get a lot of plugins that will enhance the functionality of your online-project.

Bhakti – Marvelous Yoga WordPress Theme

Details |
Demo

Bhakti is an eye-catching template that will capture the attention of those people who are interested in yoga. The ultimate pack of Cherry Plugins will provide people with a full range of details about your services. Furthermore, you will get attractive bonus images that will allow you not to browse the Internet in search of a high-quality imagery.

Fastlek – Impressive Running Club WordPress Theme

Details |
Demo

A brand new theme that will make people believe that everything is possible together with your jogging club. With the help of multiple layout options, it will be possible to create the most stylish and powerful pages. Moreover, a great timetable plugin will assist you in building online-schedules and customizing the appearance of your events.

EirWorth – Remarkable Golf Club WordPress Theme

Details |
Demo

One of the most incredible golf WordPress themes that will make people become interested in this very sport. Thanks to a wonderful events calendar, it will be possible to create various schedules from the simplest to the most complex one. In addition to this, a feature-rich WordPress Live Customizer will allow you to tweak your colors and fonts.

Proshot – Bold Tennis Club WordPress Theme

Details |
Demo

Showcase a lifestyle that will keep people energized using this tailor-made theme. Thanks to a fully-fledged drag-and-drop builder, it will be possible to build pages without any knowledge of coding. You will also get a stunning TM Gallery to showcase your photos in the best possible light.

Hardrod – Vibrant Fitness & Bodybuilding WordPress Theme

Details |
Demo

If you think that your crossfit studio at its best, you should definitely pay your attention to this good-looking variant. With the help of four blog layouts, it will be possible to get more interest from your potential clients. A fully-functional WordPress Live Customizer will assist you in working with different aspects of your website.

Fitpress – Attractive Fitness WordPress Theme

Details |
Demo

Introduce the world of fitness using this unique and original template. A wide variety of Cherry Plugins will allow you to present your services and their benefits in the best possible light. A simple slider and post carousel will showcase your high-quality pictures in an eye-catching way.

Navy Blue – Bright Snorkeling WordPress Theme

Details |
Demo

In order to showcase your diving services, you just need to make use of this attention-grabbing template. People will be ready to request an appointment on the website thanks to a powerful appointment booking. Furthermore, different background options will certainly allow you to create a top-notch appearance of your online project.

FlexUp – Powerful Fitness Magazine WordPress Theme

Details |
Demo

A great solution that will impress your imaginations with lots of amazing features. A bunch of incredible bonus images will allow you to refresh the look of your website. Take advantage of different custom widgets to promote your website all over the web.

WildRide – Incredible Sports WordPress Theme

Details |
Demo

Be on the top together with this nice-looking and remarkable template. A video and audio integration will definitely make your website look more visually attractive. In addition to this, a Facebook Likebox, Instagram Feed, and Twitter Feed will allow you to catch the eye of people who adore social networks.

Promote a healthy lifestyle together with one of these vibrant templates. They have the power to bring you lots of new visitors who will definitely take up doing sports. For this reason, there is no need to lose your time. Just start building your amazing website here and now. We wish you to impress everyone with your attitude to sports and thanks for reading!

How to design websites with great user experience

Post pobrano z: How to design websites with great user experience

When a client hits on your site, statistical research shows that you have 8 seconds to capture his attention.  Human attention span is decreasing rapidly with digital use.  There is therefore only a short period of time to capture user attention.

This information is important to site designers who are able to understand how important it is to capture user attention quickly.  Without this, your user will bounce off your site.

How do you create a website which is engaging enough to hold your viewers’ attention?

This article offers guidelines on constructing a website which will offer a great user experience.

Unique value proposition (UVP)

As a designer, you need to make your website stand out.  The internet is saturated with websites or blogs which aim to grab attention.  Your site will, therefore, need to make an excellent impression.

However, when it comes to internet design, it is not merely first impressions which count.  Overall user experience is important to take into consideration.  This means offering great value to your clients so that they become loyal visitors to your site.

Researchers share that when it comes to converting your viewers, value proposition is one of the most important elements.  Your value proposition shares how your product or service will assist your clients to solve their problems. Your value proposition should also state why you stand out from your competition.

What is important to consider when creating your unique value proposition?

Location

Many internet designers consider the top part of a site, before the user scrolls, to be the most crucial area of your site.  Research shows that viewers tend to track the site in an F shaped pattern.  The majority of users place their attention on the upper left-hand side of the site.

These studies show why many designers place their most important information in the upper part of the site (above the fold).  However, this part of the page shouldn’t feel cramped or chaotic.  If the page is cramped, your user experience will be less pleasant.

There is a lot of competition to hold users’ attention online.  This means that when you place content above the fold, you would need to include your value proposition here.  Speak to your users and share what you offer from a user’s perspective.  Keep your site clear, so that you don’t overwhelm your viewer.

If your information is easy to digest, your viewers will be willing to stay on your page.

Use imagery

Imagery can have a powerful emotional resonance.  When you use imagery on your site, you will connect with your viewers on a deep level.  A picture says a thousand words.  Viewers are also far more able to process imagery quickly than they are able to process text.

When you show your viewers your message (rather than tell them) you will have a greater impact.  Images, illustrations, photographs and screenshots can share complex information without being too demanding.

Video clips keep viewers over 100% more engaged.  They are also a very effective means of sharing a message.  Users will grasp and retain a message far more quickly if it is presented in video format.

An important tip:  when you place visuals on your site, they have to be relevant.  If your visuals are either irrelevant or contradict your audience’s expectations, they will be dismissed as irrelevant.  If your visuals do not support your site’s value proposition, your site may seem to lack integrity.

Besides imagery, you should also take colors into consideration. Using muted colors, for example, may help you keep your visitors on the site. Nobody wants to see flashing colors in front of they eyeballs.

Unique content

There is so much information available online that brands often find it hard to connect with viewers.  Marketers struggle to come up with content which will convert their viewers into clients.

Oli Gardner shares that in order to come up with original content, it is important to consult your customers.  Your customer queries or topics can assist you to create a headline.  By addressing their unique needs, you will be able to come up with original content which speaks directly to them.

Your clients will also be able to share why they chose to go into business with you and what they value about your service. Your clients will also be able to share their pain points with you so that you can address them online.

When you set up your content, it is also important to address keywords in order to increase your search engine rankings.  If you structure your content around a client’s questions, you will save them time.  This will create a positive experience.

When you offer up unique content, present it aesthetically, using appropriate typography and great imagery.  An attractive and well laid out page will offer a valuable user experience.

Greater Use of Negative Space

Whitespace, or negative space, offers up breathing room to your site.  It assists you to create a cleanly designed and sophisticated site.  When you use whitespace well, your content will be clear, simple and easy to understand.

When you create a site, keep in mind that many readers are more interested in scanning information than actually reading it.  When you create divide your content using subheadings and use whitespace to divide up your topics, your viewers will be able to select what they want to read most.  Great use of negative space will, therefore, improve your user experience.

Mobile influences on desktop designs

As people are using mobile devices to explore websites, design trends for mobile are starting to reach desktop sites.  At one time, hamburger menus or large and well-spaced typography was often limited to mobile designs.  However, as sites are made to be responsive to mobile use, these features are now being placed onto desktop sites too.

Another change which may reach desktop sites is the change from a navigation menu on the top of the site to one on the bottom of the site.  This keeps the buttons easily accessible.

Summary

When you’re designing a website, focus on user experience if you wish to achieve all of your site goals.  Sites with a great UX have a high conversion rate.  Ineffective websites are easily abandoned and will not achieve their site goals.

An understanding of psychology will help you to explore how users relate to your site.  By focusing on user experiences, your viewers will have an enjoyable online experience and you’ll end up getting the conversion rates you need.

How to design websites with great user experience

When a client hits on your site, statistical research shows that you have 8 seconds to capture his attention.  Human attention span is decreasing rapidly with digital use.  There is therefore only a short period of time to capture user attention.

 

https://dribbble.com/shots/559643-Pair-s-new-homepage

This information is important to site designers who are able to understand how important it is to capture user attention quickly.  Without this, your user will bounce off your site.

How do you create a website which is engaging enough to hold your viewers’ attention?

This article offers guidelines on constructing a website which will offer a great user experience.

Unique value proposition (UVP)

As a designer, you need to make your website stand out.  The internet is saturated with websites or blogs which aim to grab attention.  Your site will, therefore, need to make an excellent impression.

However, when it comes to internet design, it is not merely first impressions which count.  Overall user experience is important to take into consideration.  This means offering great value to your clients so that they become loyal visitors to your site.

Researchers share that when it comes to converting your viewers, value proposition is one of the most important elements.  Your value proposition shares how your product or service will assist your clients to solve their problems. Your value proposition should also state why you stand out from your competition.

What is important to consider when creating your unique value proposition?

Location

Many internet designers consider the top part of a site, before the user scrolls, to be the most crucial area of your site.  Research shows that viewers tend to track the site in an F shaped pattern.  The majority of users place their attention on the upper left-hand side of the site.

These studies show why many designers place their most important information in the upper part of the site (above the fold).  However, this part of the page shouldn’t feel cramped or chaotic.  If the page is cramped, your user experience will be less pleasant.

There is a lot of competition to hold users’ attention online.  This means that when you place content above the fold, you would need to include your value proposition here.  Speak to your users and share what you offer from a user’s perspective.  Keep your site clear, so that you don’t overwhelm your viewer.

If your information is easy to digest, your viewers will be willing to stay on your page.

Use imagery

Imagery can have a powerful emotional resonance.  When you use imagery on your site, you will connect with your viewers on a deep level.  A picture says a thousand words.  Viewers are also far more able to process imagery quickly than they are able to process text.

When you show your viewers your message (rather than tell them) you will have a greater impact.  Images, illustrations, photographs and screenshots can share complex information without being too demanding.

 

https://dribbble.com/shots/3457011-Mackey-Saturday-on-Freelance-TV

Video clips keep viewers over 100% more engaged.  They are also a very effective means of sharing a message.  Users will grasp and retain a message far more quickly if it is presented in video format.

An important tip:  when you place visuals on your site, they have to be relevant.  If your visuals are either irrelevant or contradict your audience’s expectations, they will be dismissed as irrelevant.  If your visuals do not support your site’s value proposition, your site may seem to lack integrity.

Besides imagery, you should also take colors into consideration. Using muted colors, for example, may help you keep your visitors on the site. Nobody wants to see flashing colors in front of they eyeballs.

Unique content

There is so much information available online that brands often find it hard to connect with viewers.  Marketers struggle to come up with content which will convert their viewers into clients.

Oli Gardner shares that in order to come up with original content, it is important to consult your customers.  Your customer queries or topics can assist you to create a headline.  By addressing their unique needs, you will be able to come up with original content which speaks directly to them.

Your clients will also be able to share why they chose to go into business with you and what they value about your service. Your clients will also be able to share their pain points with you so that you can address them online.

When you set up your content, it is also important to address keywords in order to increase your search engine rankings.  If you structure your content around a client’s questions, you will save them time.  This will create a positive experience.

 

https://dribbble.com/shots/3651278-Less-Is-More

When you offer up unique content, present it aesthetically, using appropriate typography and great imagery.  An attractive and well laid out page will offer a valuable user experience.

Greater Use of Negative Space

Whitespace, or negative space, offers up breathing room to your site.  It assists you to create a cleanly designed and sophisticated site.  When you use whitespace well, your content will be clear, simple and easy to understand.

 

https://dribbble.com/shots/4337906-Feature-Page-Design-for-Invoicing-SaaS-Company

When you create a site, keep in mind that many readers are more interested in scanning information than actually reading it.  When you create divide your content using subheadings and use whitespace to divide up your topics, your viewers will be able to select what they want to read most.  Great use of negative space will, therefore, improve your user experience.

Mobile influences on desktop designs

As people are using mobile devices to explore websites, design trends for mobile are starting to reach desktop sites.  At one time, hamburger menus or large and well-spaced typography was often limited to mobile designs.  However, as sites are made to be responsive to mobile use, these features are now being placed onto desktop sites too.

 

https://dribbble.com/shots/3503732-Responsive-Lasso-Screens

Another change which may reach desktop sites is the change from a navigation menu on the top of the site to one on the bottom of the site.  This keeps the buttons easily accessible.

Summary

When you’re designing a website, focus on user experience if you wish to achieve all of your site goals.  Sites with a great UX have a high conversion rate.  Ineffective websites are easily abandoned and will not achieve their site goals.

An understanding of psychology will help you to explore how users relate to your site.  By focusing on user experiences, your viewers will have an enjoyable online experience and you’ll end up getting the conversion rates you need.