Archiwum kategorii: Video

World’s Most Eligible Bachelor on Tinder

Post pobrano z: World’s Most Eligible Bachelor on Tinder

Ol Pejeta Conservancy has partnered with Tinder to launch a new campaign to raise awareness about Sudan, the World’s Most Eligible Bachelor. Sudan is the only remaining male northern white rhino on the planet. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction. When Tinder users ‘swipe right’ on Sudan’s profile, they will be directed to a page (www.olpejetaconservancy.org/most-eligible-bachelor/) from which they can donate towards this cause. Sudan is not only The Most Eligible Bachelor, but he also boasts a pretty impressive profile. Not only is he a pretty fine specimen of a rhino, but he has his own personal team of armed bodyguards, and has appeared in a string of international documentaries and news stories. Sudan lives his bachelor life at Ol Pejeta Conservancy with his two female northern white rhino counterparts, Najin and Fatu. They have been unable to breed naturally due to a range of issues including old age. However, there are 17,000 other potential female southern white rhino suitors. The World’s Most Eligible Bachelor campaign, launched in April 2017, includes posters, print advertising, branded t-shirts, as well as a short documentary film.

World's Most Eligible Bachelor Sudan on Tinder

World's Most Eligible Bachelor poster

“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet. Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realized,” Said Richard Vigne, CEO, Ol Pejeta Conservancy.

“We partnered with Ol Pejeta conservancy to give the most eligible bachelor in the world a chance to meet his match,” said Matt David, Head of Communications and Marketing at Tinder. “We are optimistic given Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages.”

“We are in a race. A race against the extinction of the northern white rhino species. We urgently need to raise awareness and funds for Sudan. No one could run this campaign better with us than Tinder. It will offer ‘the most eligible bachelor’ global exposure in such a meaningful way. We are honored and very proud to be part of this campaign that will have a positive impact on our environment,” said Mathieu Plassard, Regional Managing Director, Ogilvy Africa.

The funds raised will go towards ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions. Once perfected, this technology, in particular in -vitro fertilization (IVF), will aid to achieve successful pregnancies to gradually build up a viable herd of northern white rhinos. If successful, this will be scientists will have carried out artificial reproduction in rhinos.

“This represents the last option to save the species after all previous breeding attempts proved futile,” said Vigne.

The research, which is currently ongoing in the United States, Germany and Japan, aims to establish a herd of 10 northern white rhinos after five years using in-vitro fertilization.

“Financial support remains the biggest challenge to this project. At 43 years, Sudan does not have much longer to live. To win this run against time it is very crucial to find major funds as quickly as possible, “said Steven Seet, Head of Press and Communications at the Leibniz-IZW who are part of the research consortium.

World’s Most Eligible Bachelor – Creative Background

Ogilvy Africa in Nairobi chose to look at the bright side of the rhino’s grim situation. Considering the fact that he has 7,000 females ready to carry his baby and he is literally “the last of his kind”, living on a picturesque 90,000-acre ranch under the protection of his personal team of military trained bodyguards, they decided to put his profile on Tinder and dub him “The World’s Most Eligible Bachelor.”

The results have been encouraging. The site crashed an hour after the launch of the campaign. There were 2 billion impressions in the UK in just week. 2 million people right swiped on Tinder.

World’s Most Eligible Bachelor Credits

The World’s Most Eligible Bachelor campaign was developed at Ogilvy Africa by regional creative director Joao Espirito Santo, group creative directors Alemu Emuron, Maxwell Ngari, Shashank Jha, creative partners Kwame Nyong’o and Robert Osano, regional managing director Mathieu Plassard, agency producer Heeral Gandhi, Ogilvy North America vice chairman Chris Wall, worldwide design director Sid Tomkins and designer Peter Hahn, account director Catherine Karongo and PR producer Naomi Mutua, working with Ol Pejeta Conservancy CEO Richard Vigne and marketing consultant Elodie Sampere, and Tinder director of international communications Agnes Gomes-Koizumi.

Programming was by Vimal Kaul and John Nguru.

Photography was by Churchill Oele. Filming was produced at Black Bean Productions by film director James Suter. Sound was designed at Supersonic Africa by sound engineer Sean Peevers, producer Thomas Kalume and project manager Muna Chuba.

Syoss Thief in Morning Commute

Post pobrano z: Syoss Thief in Morning Commute

Syoss, Henkel’s international hair care brand, is being promoted in Switzerland with “The Thief”, a commercial drawing on the daily struggles commuters go through. The Syoss Thief commercial focuses on how merciless the morning commute can be by stealing our sleep, breakfast and time it takes to do our hair. Time poor commuters struggle with bad hair, envious of the one woman whose coiffure remains unruffled, thanks to her use of Syoss.

Syoss Thief passenger with hat

Pius Walker, Creative Director at walker Zurich, said: “With this film we wanted to create something that was different to the usual mould that hair ads stick to. We’re lucky enough to have a client who allows us to do this and push away from the conventional.”

Syoss Thief passengers
Syoss Thief woman

Syoss Thief Credits

The Syoss Thief campaign was developed at walker Zurich by creative director Pius Walker, copywriter Roger Beckett, art director Stefanie Huber, strategist Catherine Elf, account director Cornelia Nünlist, and at Inhalt&Form by CEO Dominik Stibal, creative director Karin Estermann, project manager Manuela Marty, working with Henkel Beauty Care marketing manager Christian Volk.

Filming was shot by Joachim Zunke via Cobblestone with director of photography Philipp Gerhardt, art director Franziska Krentzien, executive producers Pieter Lony and Juri Wiesner, stylist Imke Hille, make up and hair stylist Nadin Wagner, editor Alex Kutka, compositing artist Sven Schönmann, post production supervisor Tanja Bruhn, sound designers Michael Krüger & Christopher Szillat.

Music was by Lukas McNally and Tim Knapp.