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10 Ways to Get Experimental in Editorial Design

Post pobrano z: 10 Ways to Get Experimental in Editorial Design

Final product image
What You’ll Be Creating

In this article, I’ll show you ten ways to get out of the box and break some traditional design rules. 

Magazines have been rising in popularity these past few years. When we thought they were going out of style, they resurged with more interesting and experimental layouts. Traditional magazines are a thing of the past, but designers have been thinking out of the box in order to create interesting and creative layouts. Keeping the reader interested and offering a surprise with each spread is one way to do so. While it is important to keep consistency in the design of a publication, it is also important to make the articles stand out. So how can we create something new and exciting that isn’t repetitive?

Try things like changing margins, adding new elements, and considering the article you are working with. Get inspired by it and reach for unconventional materials that can emphasize the layout. The main question we should ask ourselves as designers is: why not? There’s a right time and place to experiment with editorial design, so make sure the publication is aligned and open to that. 

In this article, I’ll highlight ten ways you can take your editorial design spreads to the next level. By using a few images and some text, I’ll show you how each experimental point can help you create something unique and unexpected.

Looking to learn more? Check out my course on Creative Magazine Layout Design:

 

1. Play With Font Size

While there are specific typographic hierarchy rules when it comes to editorial design, it’s good to break them every now and then. If you’ve learned and mastered the rules, now it’s time to go a step further. Playing with font size should still be part of a typographic structure. 

For instance, if you are looking to highlight the title of an article, there’s no easier way than making it big. Using large scale type will create a higher contrast on the page, drawing attention and setting the article apart from the rest of the magazine. Don’t do it mindlessly—pay close attention to the details. Where is the type falling? Is it moving to the next page?

Large type can do many things to a page. It can create balance or imbalance, and at some point, the large text will become a graphic element instead of just text. This will allow you to experiment with letterforms, making the spread your playground. From here, you can also play with the font weight. Bold fonts can turn too heavy at a large scale, so maybe you could change this to a normal weight or even thin to balance the opposite page. 

Play with font-size

2. Cross Borders

As a young designer, I was always told to keep images inside the page. We’ve seen so many progressive designs in the last few years that challenge this view. Depending on the publication or topic you are working with, bleeding images not only off the page but crossing over the gutter has become normal. There’s a tasteful way to do it, and many designers like to challenge the “norm.” The same goes for text that overlaps images—once it was considered a “no-no”, but more recently it’s seen as experimental, and it can convey certain ideas that support a magazine, article, or idea. 

For instance, an image tends to be more powerful than words. If you happen to use an image that you consider worth displaying on a spread, why not? If you are not feeling too experimental, you could push the edge by using the image on the left page and bleed it off towards the right page. Consider the pacing of a magazine. Imagine your reader flipping through the pages and suddenly coming across an image that occupies almost a whole spread. Bleeding off images can bring a dramatic impact because it tends to be unexpected, so treat it as eye candy for the reader.

cross borders

3. Change Directions

Typography has taken on a new graphic role that challenges legibility and strongly conveys new ideas. Changing the direction of type can help your layout achieve exactly that direction. It helps the viewer direct their eyes towards the focal point on the layout.  

Changing the direction of type can also create contrast against horizontal lines that are created by copy text. Vertical lines will break horizontal lines and spice up the design. It’ll add visual variety that will stop the page from feeling static and bland. 

Ungroup the text and treat individual letterforms to rearrange or rotate each letter. Play with the placement of the characters and make sure the text is still legible. We are graphic designers, after all. Try to reach a good balance between experimental type and legibility. 

Change directions

4. Negative Space

This concept is a fundamental part of the principles of design. It’s quite easy to understand when we see Saul Bass’s posters, but how can it be applied in the present? Negative space or white space is the area of the layout which is left empty, the breathing room. Negative space can enhance the visual hierarchy in your design, reducing distraction and adding style. 

For instance, playing with shapes to achieve a relationship between positive and negative spaces in your design can result in a highly textural layout. By hiding and showing different parts of an image or text, you can highlight important elements that can further convey a message. 

The play on the spaces can also lend depth to your design. Graphic design tends to be very two-dimensional, and there’s nothing wrong with that, but many designers want to include a tactile feel that isn’t exactly a texture. 

Negative space

5. Use Highlighters

Using bold colors in your design can add an extra layer of eye candy. It can help you balance elements on the page while creating a spotlight on certain elements. Having a color palette for a magazine is essential, but sometimes keeping it simple is the best way to go. Use custom Pantone inks if there’s the budget to splurge. If not, select one or two colors and add a third color that is a complete surprise.  

Highlight certain elements in the design. For instance, set the drop cap to be a completely different color so the reader knows where to start. Photo captions tend to be pretty quiet on a page, so why not accentuate them by using a different color or adding a color box? Bold and large page numbers will add a dramatic effect to the page. This tip is also useful if you are trying to spice up a layout—small details like adding a strip of color can make a difference.

Use highlighters

6. Apply Textures

Using textures in your layout can create a physical illusion and evoke certain sensations from the reader. You can add texture in many ways: one would be by adding an organic image like plants and combining it with text on top. To add depth, weave text through the image so it feels as if both elements belong together. 

Another way to add texture in editorial design is by paying attention to text boxes. When you look at a spread, you’ll notice there’s a hierarchy which also translates into visual texture and contrast. If columns of text are viewed as graphics, these would also be considered texture. In this case, we can add small elements to enhance the texture of the page. 

Texture can also be added by layering elements as long it achieves a sense of depth. Graphic design is two-dimensional, so try to make your design feel three-dimensional by overlapping elements when it makes sense. 

Apply textures

7. Experiment With Images

Giving images a new flair will completely change the level of design on your layout. Photoshop is a great tool not only for correcting images but also for experimenting. Photographers always work hard to capture the best images, so make sure they are OK with you experimenting with their work. 

You don’t necessarily have to use Photoshop in order to experiment. You could repeat an image several times in your layout, highlighting different parts of it. This is great if you are short on images and need more graphic elements in the design. Try to take images to extremes—what if they are overly dark? What happens if you bump up the contrast and create more texture?

Let the text inspire how you experiment with images. Layer images to achieve metaphors or surrealism, or apply effects or colors that can visually enhance the layout. If you are feeling extra experimental, you could always print physical images and give collaging a try. 

Experiment with Images

8. Layer It Up

If you are stuck in the two-dimensional world and want to add something intriguing to your layout, layering elements is an awesome and easy way to do it. Layering elements will add depth and texture to your design. You can layer images and text for visual texture. Not only that, but you can also layer text on text as long as it is still legible. Play with an image’s opacity, or close-crop an image to see where it can take you. 

Layering needs to have the right elements. For instance, if an image is too busy, it might not work that well. The good thing is that this is all about experimenting, so try different images and different font weights to make your text as legible as possible. 

Layer it up

9. Take Advantage of a Scanner

If there’s one thing I love more than typography itself, it’s experimenting with a scanner. Digital software has made it easy for all kinds of layouts to look extremely similar. Experimenting with analog tools will result in more unique visuals. For instance, a scanner can be used in many ways to experiment with typography for unpredictable results. You can elongate graphics, glitch them, and in return, you’ll get lots of texture that you can further experiment with. 

The effect below I created by printing the title of the article. Then I scanned the page while dragging it to create an elongated effect. Each scan will be different, so try a few times to see if you can achieve what you are looking for. 

Take advantage of a scanner

10. Use Analog Materials

With the help of a scanner, we can go on to use many other analog materials. Use scissors, tape, a correction pen, and any materials you can find around you. Experiment by cutting and pasting letters and trying out what works and what doesn’t. With the help of a scanner or even a camera, transfer the analog piece to your computer.

For the piece below, I printed the title of the article and used scissors to cut individual characters to fit as I wanted. Using transparent tape, I went over a few of the characters to achieve a grunge texture. That same tape I placed over the letters „TH” to add even more texture. Using a correction pen and correction tape, I painted over a few characters to break up the edges. Lastly, I placed a couple of random elements I found lying around on my desk. Items like barcodes can help create balance or randomness in your design. 

Analog materials allow you to really get out of the box and create something custom and unique that you won’t be able to make with digital tools. Embrace the imperfections in the design. 

Use analog materials

Now It’s Your Turn!

In this article, I showed you ten different ways to experiment with your layout design. Getting out of the norm and breaking the rules can be daunting as there isn’t a right or wrong. Use your intuition and knowledge to see what works and what doesn’t in your layout. Here’s a recap of how you can experiment with your layout:

  • Play with font size: don’t be afraid to go extremely big or the complete opposite way to add a surprise in your layout. 
  • Cross borders: margins and gutter can be restrictive, so break the rules by crossing over to the next page. 
  • Change directions: vertical and angled type can add direction to your design and break the horizontal pattern created by body copy. 
  • Negative space: consider the empty spaces of your design to amplify the impact of an image. 
  • Use highlighters: if the budget allows, use a Pantone or special color to brighten your layout. 
  • Apply textures: use textures over images to enhance a message. 
  • Experiment with images: try mixing and collaging images or play with different blending modes to achieve something out of this world.
  • Layer it up: layer multiple elements in your layout to achieve depth and add texture. This is an unconventional way of designing but can result in some interesting shapes. 
  • Take advantage of a scanner: play with a scanner and typography to get unusual shapes out of simple characters. 
  • Use analog materials: last but not least, work with your hands. Get inspired by your surroundings and copy and paste the real way. You’ll get something unique that no one will be able to recreate. 

If you liked this article, you might like these:

10 Ways to Get Experimental in Editorial Design

Post pobrano z: 10 Ways to Get Experimental in Editorial Design

Final product image
What You’ll Be Creating

In this article, I’ll show you ten ways to get out of the box and break some traditional design rules. 

Magazines have been rising in popularity these past few years. When we thought they were going out of style, they resurged with more interesting and experimental layouts. Traditional magazines are a thing of the past, but designers have been thinking out of the box in order to create interesting and creative layouts. Keeping the reader interested and offering a surprise with each spread is one way to do so. While it is important to keep consistency in the design of a publication, it is also important to make the articles stand out. So how can we create something new and exciting that isn’t repetitive?

Try things like changing margins, adding new elements, and considering the article you are working with. Get inspired by it and reach for unconventional materials that can emphasize the layout. The main question we should ask ourselves as designers is: why not? There’s a right time and place to experiment with editorial design, so make sure the publication is aligned and open to that. 

In this article, I’ll highlight ten ways you can take your editorial design spreads to the next level. By using a few images and some text, I’ll show you how each experimental point can help you create something unique and unexpected.

Looking to learn more? Check out my course on Creative Magazine Layout Design:

 

1. Play With Font Size

While there are specific typographic hierarchy rules when it comes to editorial design, it’s good to break them every now and then. If you’ve learned and mastered the rules, now it’s time to go a step further. Playing with font size should still be part of a typographic structure. 

For instance, if you are looking to highlight the title of an article, there’s no easier way than making it big. Using large scale type will create a higher contrast on the page, drawing attention and setting the article apart from the rest of the magazine. Don’t do it mindlessly—pay close attention to the details. Where is the type falling? Is it moving to the next page?

Large type can do many things to a page. It can create balance or imbalance, and at some point, the large text will become a graphic element instead of just text. This will allow you to experiment with letterforms, making the spread your playground. From here, you can also play with the font weight. Bold fonts can turn too heavy at a large scale, so maybe you could change this to a normal weight or even thin to balance the opposite page. 

Play with font-size

2. Cross Borders

As a young designer, I was always told to keep images inside the page. We’ve seen so many progressive designs in the last few years that challenge this view. Depending on the publication or topic you are working with, bleeding images not only off the page but crossing over the gutter has become normal. There’s a tasteful way to do it, and many designers like to challenge the “norm.” The same goes for text that overlaps images—once it was considered a “no-no”, but more recently it’s seen as experimental, and it can convey certain ideas that support a magazine, article, or idea. 

For instance, an image tends to be more powerful than words. If you happen to use an image that you consider worth displaying on a spread, why not? If you are not feeling too experimental, you could push the edge by using the image on the left page and bleed it off towards the right page. Consider the pacing of a magazine. Imagine your reader flipping through the pages and suddenly coming across an image that occupies almost a whole spread. Bleeding off images can bring a dramatic impact because it tends to be unexpected, so treat it as eye candy for the reader.

cross borders

3. Change Directions

Typography has taken on a new graphic role that challenges legibility and strongly conveys new ideas. Changing the direction of type can help your layout achieve exactly that direction. It helps the viewer direct their eyes towards the focal point on the layout.  

Changing the direction of type can also create contrast against horizontal lines that are created by copy text. Vertical lines will break horizontal lines and spice up the design. It’ll add visual variety that will stop the page from feeling static and bland. 

Ungroup the text and treat individual letterforms to rearrange or rotate each letter. Play with the placement of the characters and make sure the text is still legible. We are graphic designers, after all. Try to reach a good balance between experimental type and legibility. 

Change directions

4. Negative Space

This concept is a fundamental part of the principles of design. It’s quite easy to understand when we see Saul Bass’s posters, but how can it be applied in the present? Negative space or white space is the area of the layout which is left empty, the breathing room. Negative space can enhance the visual hierarchy in your design, reducing distraction and adding style. 

For instance, playing with shapes to achieve a relationship between positive and negative spaces in your design can result in a highly textural layout. By hiding and showing different parts of an image or text, you can highlight important elements that can further convey a message. 

The play on the spaces can also lend depth to your design. Graphic design tends to be very two-dimensional, and there’s nothing wrong with that, but many designers want to include a tactile feel that isn’t exactly a texture. 

Negative space

5. Use Highlighters

Using bold colors in your design can add an extra layer of eye candy. It can help you balance elements on the page while creating a spotlight on certain elements. Having a color palette for a magazine is essential, but sometimes keeping it simple is the best way to go. Use custom Pantone inks if there’s the budget to splurge. If not, select one or two colors and add a third color that is a complete surprise.  

Highlight certain elements in the design. For instance, set the drop cap to be a completely different color so the reader knows where to start. Photo captions tend to be pretty quiet on a page, so why not accentuate them by using a different color or adding a color box? Bold and large page numbers will add a dramatic effect to the page. This tip is also useful if you are trying to spice up a layout—small details like adding a strip of color can make a difference.

Use highlighters

6. Apply Textures

Using textures in your layout can create a physical illusion and evoke certain sensations from the reader. You can add texture in many ways: one would be by adding an organic image like plants and combining it with text on top. To add depth, weave text through the image so it feels as if both elements belong together. 

Another way to add texture in editorial design is by paying attention to text boxes. When you look at a spread, you’ll notice there’s a hierarchy which also translates into visual texture and contrast. If columns of text are viewed as graphics, these would also be considered texture. In this case, we can add small elements to enhance the texture of the page. 

Texture can also be added by layering elements as long it achieves a sense of depth. Graphic design is two-dimensional, so try to make your design feel three-dimensional by overlapping elements when it makes sense. 

Apply textures

7. Experiment With Images

Giving images a new flair will completely change the level of design on your layout. Photoshop is a great tool not only for correcting images but also for experimenting. Photographers always work hard to capture the best images, so make sure they are OK with you experimenting with their work. 

You don’t necessarily have to use Photoshop in order to experiment. You could repeat an image several times in your layout, highlighting different parts of it. This is great if you are short on images and need more graphic elements in the design. Try to take images to extremes—what if they are overly dark? What happens if you bump up the contrast and create more texture?

Let the text inspire how you experiment with images. Layer images to achieve metaphors or surrealism, or apply effects or colors that can visually enhance the layout. If you are feeling extra experimental, you could always print physical images and give collaging a try. 

Experiment with Images

8. Layer It Up

If you are stuck in the two-dimensional world and want to add something intriguing to your layout, layering elements is an awesome and easy way to do it. Layering elements will add depth and texture to your design. You can layer images and text for visual texture. Not only that, but you can also layer text on text as long as it is still legible. Play with an image’s opacity, or close-crop an image to see where it can take you. 

Layering needs to have the right elements. For instance, if an image is too busy, it might not work that well. The good thing is that this is all about experimenting, so try different images and different font weights to make your text as legible as possible. 

Layer it up

9. Take Advantage of a Scanner

If there’s one thing I love more than typography itself, it’s experimenting with a scanner. Digital software has made it easy for all kinds of layouts to look extremely similar. Experimenting with analog tools will result in more unique visuals. For instance, a scanner can be used in many ways to experiment with typography for unpredictable results. You can elongate graphics, glitch them, and in return, you’ll get lots of texture that you can further experiment with. 

The effect below I created by printing the title of the article. Then I scanned the page while dragging it to create an elongated effect. Each scan will be different, so try a few times to see if you can achieve what you are looking for. 

Take advantage of a scanner

10. Use Analog Materials

With the help of a scanner, we can go on to use many other analog materials. Use scissors, tape, a correction pen, and any materials you can find around you. Experiment by cutting and pasting letters and trying out what works and what doesn’t. With the help of a scanner or even a camera, transfer the analog piece to your computer.

For the piece below, I printed the title of the article and used scissors to cut individual characters to fit as I wanted. Using transparent tape, I went over a few of the characters to achieve a grunge texture. That same tape I placed over the letters „TH” to add even more texture. Using a correction pen and correction tape, I painted over a few characters to break up the edges. Lastly, I placed a couple of random elements I found lying around on my desk. Items like barcodes can help create balance or randomness in your design. 

Analog materials allow you to really get out of the box and create something custom and unique that you won’t be able to make with digital tools. Embrace the imperfections in the design. 

Use analog materials

Now It’s Your Turn!

In this article, I showed you ten different ways to experiment with your layout design. Getting out of the norm and breaking the rules can be daunting as there isn’t a right or wrong. Use your intuition and knowledge to see what works and what doesn’t in your layout. Here’s a recap of how you can experiment with your layout:

  • Play with font size: don’t be afraid to go extremely big or the complete opposite way to add a surprise in your layout. 
  • Cross borders: margins and gutter can be restrictive, so break the rules by crossing over to the next page. 
  • Change directions: vertical and angled type can add direction to your design and break the horizontal pattern created by body copy. 
  • Negative space: consider the empty spaces of your design to amplify the impact of an image. 
  • Use highlighters: if the budget allows, use a Pantone or special color to brighten your layout. 
  • Apply textures: use textures over images to enhance a message. 
  • Experiment with images: try mixing and collaging images or play with different blending modes to achieve something out of this world.
  • Layer it up: layer multiple elements in your layout to achieve depth and add texture. This is an unconventional way of designing but can result in some interesting shapes. 
  • Take advantage of a scanner: play with a scanner and typography to get unusual shapes out of simple characters. 
  • Use analog materials: last but not least, work with your hands. Get inspired by your surroundings and copy and paste the real way. You’ll get something unique that no one will be able to recreate. 

If you liked this article, you might like these:

10 Ways to Get Experimental in Editorial Design

Post pobrano z: 10 Ways to Get Experimental in Editorial Design

Final product image
What You’ll Be Creating

In this article, I’ll show you ten ways to get out of the box and break some traditional design rules. 

Magazines have been rising in popularity these past few years. When we thought they were going out of style, they resurged with more interesting and experimental layouts. Traditional magazines are a thing of the past, but designers have been thinking out of the box in order to create interesting and creative layouts. Keeping the reader interested and offering a surprise with each spread is one way to do so. While it is important to keep consistency in the design of a publication, it is also important to make the articles stand out. So how can we create something new and exciting that isn’t repetitive?

Try things like changing margins, adding new elements, and considering the article you are working with. Get inspired by it and reach for unconventional materials that can emphasize the layout. The main question we should ask ourselves as designers is: why not? There’s a right time and place to experiment with editorial design, so make sure the publication is aligned and open to that. 

In this article, I’ll highlight ten ways you can take your editorial design spreads to the next level. By using a few images and some text, I’ll show you how each experimental point can help you create something unique and unexpected.

Looking to learn more? Check out my course on Creative Magazine Layout Design:

 

1. Play With Font Size

While there are specific typographic hierarchy rules when it comes to editorial design, it’s good to break them every now and then. If you’ve learned and mastered the rules, now it’s time to go a step further. Playing with font size should still be part of a typographic structure. 

For instance, if you are looking to highlight the title of an article, there’s no easier way than making it big. Using large scale type will create a higher contrast on the page, drawing attention and setting the article apart from the rest of the magazine. Don’t do it mindlessly—pay close attention to the details. Where is the type falling? Is it moving to the next page?

Large type can do many things to a page. It can create balance or imbalance, and at some point, the large text will become a graphic element instead of just text. This will allow you to experiment with letterforms, making the spread your playground. From here, you can also play with the font weight. Bold fonts can turn too heavy at a large scale, so maybe you could change this to a normal weight or even thin to balance the opposite page. 

Play with font-size

2. Cross Borders

As a young designer, I was always told to keep images inside the page. We’ve seen so many progressive designs in the last few years that challenge this view. Depending on the publication or topic you are working with, bleeding images not only off the page but crossing over the gutter has become normal. There’s a tasteful way to do it, and many designers like to challenge the “norm.” The same goes for text that overlaps images—once it was considered a “no-no”, but more recently it’s seen as experimental, and it can convey certain ideas that support a magazine, article, or idea. 

For instance, an image tends to be more powerful than words. If you happen to use an image that you consider worth displaying on a spread, why not? If you are not feeling too experimental, you could push the edge by using the image on the left page and bleed it off towards the right page. Consider the pacing of a magazine. Imagine your reader flipping through the pages and suddenly coming across an image that occupies almost a whole spread. Bleeding off images can bring a dramatic impact because it tends to be unexpected, so treat it as eye candy for the reader.

cross borders

3. Change Directions

Typography has taken on a new graphic role that challenges legibility and strongly conveys new ideas. Changing the direction of type can help your layout achieve exactly that direction. It helps the viewer direct their eyes towards the focal point on the layout.  

Changing the direction of type can also create contrast against horizontal lines that are created by copy text. Vertical lines will break horizontal lines and spice up the design. It’ll add visual variety that will stop the page from feeling static and bland. 

Ungroup the text and treat individual letterforms to rearrange or rotate each letter. Play with the placement of the characters and make sure the text is still legible. We are graphic designers, after all. Try to reach a good balance between experimental type and legibility. 

Change directions

4. Negative Space

This concept is a fundamental part of the principles of design. It’s quite easy to understand when we see Saul Bass’s posters, but how can it be applied in the present? Negative space or white space is the area of the layout which is left empty, the breathing room. Negative space can enhance the visual hierarchy in your design, reducing distraction and adding style. 

For instance, playing with shapes to achieve a relationship between positive and negative spaces in your design can result in a highly textural layout. By hiding and showing different parts of an image or text, you can highlight important elements that can further convey a message. 

The play on the spaces can also lend depth to your design. Graphic design tends to be very two-dimensional, and there’s nothing wrong with that, but many designers want to include a tactile feel that isn’t exactly a texture. 

Negative space

5. Use Highlighters

Using bold colors in your design can add an extra layer of eye candy. It can help you balance elements on the page while creating a spotlight on certain elements. Having a color palette for a magazine is essential, but sometimes keeping it simple is the best way to go. Use custom Pantone inks if there’s the budget to splurge. If not, select one or two colors and add a third color that is a complete surprise.  

Highlight certain elements in the design. For instance, set the drop cap to be a completely different color so the reader knows where to start. Photo captions tend to be pretty quiet on a page, so why not accentuate them by using a different color or adding a color box? Bold and large page numbers will add a dramatic effect to the page. This tip is also useful if you are trying to spice up a layout—small details like adding a strip of color can make a difference.

Use highlighters

6. Apply Textures

Using textures in your layout can create a physical illusion and evoke certain sensations from the reader. You can add texture in many ways: one would be by adding an organic image like plants and combining it with text on top. To add depth, weave text through the image so it feels as if both elements belong together. 

Another way to add texture in editorial design is by paying attention to text boxes. When you look at a spread, you’ll notice there’s a hierarchy which also translates into visual texture and contrast. If columns of text are viewed as graphics, these would also be considered texture. In this case, we can add small elements to enhance the texture of the page. 

Texture can also be added by layering elements as long it achieves a sense of depth. Graphic design is two-dimensional, so try to make your design feel three-dimensional by overlapping elements when it makes sense. 

Apply textures

7. Experiment With Images

Giving images a new flair will completely change the level of design on your layout. Photoshop is a great tool not only for correcting images but also for experimenting. Photographers always work hard to capture the best images, so make sure they are OK with you experimenting with their work. 

You don’t necessarily have to use Photoshop in order to experiment. You could repeat an image several times in your layout, highlighting different parts of it. This is great if you are short on images and need more graphic elements in the design. Try to take images to extremes—what if they are overly dark? What happens if you bump up the contrast and create more texture?

Let the text inspire how you experiment with images. Layer images to achieve metaphors or surrealism, or apply effects or colors that can visually enhance the layout. If you are feeling extra experimental, you could always print physical images and give collaging a try. 

Experiment with Images

8. Layer It Up

If you are stuck in the two-dimensional world and want to add something intriguing to your layout, layering elements is an awesome and easy way to do it. Layering elements will add depth and texture to your design. You can layer images and text for visual texture. Not only that, but you can also layer text on text as long as it is still legible. Play with an image’s opacity, or close-crop an image to see where it can take you. 

Layering needs to have the right elements. For instance, if an image is too busy, it might not work that well. The good thing is that this is all about experimenting, so try different images and different font weights to make your text as legible as possible. 

Layer it up

9. Take Advantage of a Scanner

If there’s one thing I love more than typography itself, it’s experimenting with a scanner. Digital software has made it easy for all kinds of layouts to look extremely similar. Experimenting with analog tools will result in more unique visuals. For instance, a scanner can be used in many ways to experiment with typography for unpredictable results. You can elongate graphics, glitch them, and in return, you’ll get lots of texture that you can further experiment with. 

The effect below I created by printing the title of the article. Then I scanned the page while dragging it to create an elongated effect. Each scan will be different, so try a few times to see if you can achieve what you are looking for. 

Take advantage of a scanner

10. Use Analog Materials

With the help of a scanner, we can go on to use many other analog materials. Use scissors, tape, a correction pen, and any materials you can find around you. Experiment by cutting and pasting letters and trying out what works and what doesn’t. With the help of a scanner or even a camera, transfer the analog piece to your computer.

For the piece below, I printed the title of the article and used scissors to cut individual characters to fit as I wanted. Using transparent tape, I went over a few of the characters to achieve a grunge texture. That same tape I placed over the letters „TH” to add even more texture. Using a correction pen and correction tape, I painted over a few characters to break up the edges. Lastly, I placed a couple of random elements I found lying around on my desk. Items like barcodes can help create balance or randomness in your design. 

Analog materials allow you to really get out of the box and create something custom and unique that you won’t be able to make with digital tools. Embrace the imperfections in the design. 

Use analog materials

Now It’s Your Turn!

In this article, I showed you ten different ways to experiment with your layout design. Getting out of the norm and breaking the rules can be daunting as there isn’t a right or wrong. Use your intuition and knowledge to see what works and what doesn’t in your layout. Here’s a recap of how you can experiment with your layout:

  • Play with font size: don’t be afraid to go extremely big or the complete opposite way to add a surprise in your layout. 
  • Cross borders: margins and gutter can be restrictive, so break the rules by crossing over to the next page. 
  • Change directions: vertical and angled type can add direction to your design and break the horizontal pattern created by body copy. 
  • Negative space: consider the empty spaces of your design to amplify the impact of an image. 
  • Use highlighters: if the budget allows, use a Pantone or special color to brighten your layout. 
  • Apply textures: use textures over images to enhance a message. 
  • Experiment with images: try mixing and collaging images or play with different blending modes to achieve something out of this world.
  • Layer it up: layer multiple elements in your layout to achieve depth and add texture. This is an unconventional way of designing but can result in some interesting shapes. 
  • Take advantage of a scanner: play with a scanner and typography to get unusual shapes out of simple characters. 
  • Use analog materials: last but not least, work with your hands. Get inspired by your surroundings and copy and paste the real way. You’ll get something unique that no one will be able to recreate. 

If you liked this article, you might like these:

10 Ways to Get Experimental in Editorial Design

Post pobrano z: 10 Ways to Get Experimental in Editorial Design

Final product image
What You’ll Be Creating

In this article, I’ll show you ten ways to get out of the box and break some traditional design rules. 

Magazines have been rising in popularity these past few years. When we thought they were going out of style, they resurged with more interesting and experimental layouts. Traditional magazines are a thing of the past, but designers have been thinking out of the box in order to create interesting and creative layouts. Keeping the reader interested and offering a surprise with each spread is one way to do so. While it is important to keep consistency in the design of a publication, it is also important to make the articles stand out. So how can we create something new and exciting that isn’t repetitive?

Try things like changing margins, adding new elements, and considering the article you are working with. Get inspired by it and reach for unconventional materials that can emphasize the layout. The main question we should ask ourselves as designers is: why not? There’s a right time and place to experiment with editorial design, so make sure the publication is aligned and open to that. 

In this article, I’ll highlight ten ways you can take your editorial design spreads to the next level. By using a few images and some text, I’ll show you how each experimental point can help you create something unique and unexpected.

Looking to learn more? Check out my course on Creative Magazine Layout Design:

 

1. Play With Font Size

While there are specific typographic hierarchy rules when it comes to editorial design, it’s good to break them every now and then. If you’ve learned and mastered the rules, now it’s time to go a step further. Playing with font size should still be part of a typographic structure. 

For instance, if you are looking to highlight the title of an article, there’s no easier way than making it big. Using large scale type will create a higher contrast on the page, drawing attention and setting the article apart from the rest of the magazine. Don’t do it mindlessly—pay close attention to the details. Where is the type falling? Is it moving to the next page?

Large type can do many things to a page. It can create balance or imbalance, and at some point, the large text will become a graphic element instead of just text. This will allow you to experiment with letterforms, making the spread your playground. From here, you can also play with the font weight. Bold fonts can turn too heavy at a large scale, so maybe you could change this to a normal weight or even thin to balance the opposite page. 

Play with font-size

2. Cross Borders

As a young designer, I was always told to keep images inside the page. We’ve seen so many progressive designs in the last few years that challenge this view. Depending on the publication or topic you are working with, bleeding images not only off the page but crossing over the gutter has become normal. There’s a tasteful way to do it, and many designers like to challenge the “norm.” The same goes for text that overlaps images—once it was considered a “no-no”, but more recently it’s seen as experimental, and it can convey certain ideas that support a magazine, article, or idea. 

For instance, an image tends to be more powerful than words. If you happen to use an image that you consider worth displaying on a spread, why not? If you are not feeling too experimental, you could push the edge by using the image on the left page and bleed it off towards the right page. Consider the pacing of a magazine. Imagine your reader flipping through the pages and suddenly coming across an image that occupies almost a whole spread. Bleeding off images can bring a dramatic impact because it tends to be unexpected, so treat it as eye candy for the reader.

cross borders

3. Change Directions

Typography has taken on a new graphic role that challenges legibility and strongly conveys new ideas. Changing the direction of type can help your layout achieve exactly that direction. It helps the viewer direct their eyes towards the focal point on the layout.  

Changing the direction of type can also create contrast against horizontal lines that are created by copy text. Vertical lines will break horizontal lines and spice up the design. It’ll add visual variety that will stop the page from feeling static and bland. 

Ungroup the text and treat individual letterforms to rearrange or rotate each letter. Play with the placement of the characters and make sure the text is still legible. We are graphic designers, after all. Try to reach a good balance between experimental type and legibility. 

Change directions

4. Negative Space

This concept is a fundamental part of the principles of design. It’s quite easy to understand when we see Saul Bass’s posters, but how can it be applied in the present? Negative space or white space is the area of the layout which is left empty, the breathing room. Negative space can enhance the visual hierarchy in your design, reducing distraction and adding style. 

For instance, playing with shapes to achieve a relationship between positive and negative spaces in your design can result in a highly textural layout. By hiding and showing different parts of an image or text, you can highlight important elements that can further convey a message. 

The play on the spaces can also lend depth to your design. Graphic design tends to be very two-dimensional, and there’s nothing wrong with that, but many designers want to include a tactile feel that isn’t exactly a texture. 

Negative space

5. Use Highlighters

Using bold colors in your design can add an extra layer of eye candy. It can help you balance elements on the page while creating a spotlight on certain elements. Having a color palette for a magazine is essential, but sometimes keeping it simple is the best way to go. Use custom Pantone inks if there’s the budget to splurge. If not, select one or two colors and add a third color that is a complete surprise.  

Highlight certain elements in the design. For instance, set the drop cap to be a completely different color so the reader knows where to start. Photo captions tend to be pretty quiet on a page, so why not accentuate them by using a different color or adding a color box? Bold and large page numbers will add a dramatic effect to the page. This tip is also useful if you are trying to spice up a layout—small details like adding a strip of color can make a difference.

Use highlighters

6. Apply Textures

Using textures in your layout can create a physical illusion and evoke certain sensations from the reader. You can add texture in many ways: one would be by adding an organic image like plants and combining it with text on top. To add depth, weave text through the image so it feels as if both elements belong together. 

Another way to add texture in editorial design is by paying attention to text boxes. When you look at a spread, you’ll notice there’s a hierarchy which also translates into visual texture and contrast. If columns of text are viewed as graphics, these would also be considered texture. In this case, we can add small elements to enhance the texture of the page. 

Texture can also be added by layering elements as long it achieves a sense of depth. Graphic design is two-dimensional, so try to make your design feel three-dimensional by overlapping elements when it makes sense. 

Apply textures

7. Experiment With Images

Giving images a new flair will completely change the level of design on your layout. Photoshop is a great tool not only for correcting images but also for experimenting. Photographers always work hard to capture the best images, so make sure they are OK with you experimenting with their work. 

You don’t necessarily have to use Photoshop in order to experiment. You could repeat an image several times in your layout, highlighting different parts of it. This is great if you are short on images and need more graphic elements in the design. Try to take images to extremes—what if they are overly dark? What happens if you bump up the contrast and create more texture?

Let the text inspire how you experiment with images. Layer images to achieve metaphors or surrealism, or apply effects or colors that can visually enhance the layout. If you are feeling extra experimental, you could always print physical images and give collaging a try. 

Experiment with Images

8. Layer It Up

If you are stuck in the two-dimensional world and want to add something intriguing to your layout, layering elements is an awesome and easy way to do it. Layering elements will add depth and texture to your design. You can layer images and text for visual texture. Not only that, but you can also layer text on text as long as it is still legible. Play with an image’s opacity, or close-crop an image to see where it can take you. 

Layering needs to have the right elements. For instance, if an image is too busy, it might not work that well. The good thing is that this is all about experimenting, so try different images and different font weights to make your text as legible as possible. 

Layer it up

9. Take Advantage of a Scanner

If there’s one thing I love more than typography itself, it’s experimenting with a scanner. Digital software has made it easy for all kinds of layouts to look extremely similar. Experimenting with analog tools will result in more unique visuals. For instance, a scanner can be used in many ways to experiment with typography for unpredictable results. You can elongate graphics, glitch them, and in return, you’ll get lots of texture that you can further experiment with. 

The effect below I created by printing the title of the article. Then I scanned the page while dragging it to create an elongated effect. Each scan will be different, so try a few times to see if you can achieve what you are looking for. 

Take advantage of a scanner

10. Use Analog Materials

With the help of a scanner, we can go on to use many other analog materials. Use scissors, tape, a correction pen, and any materials you can find around you. Experiment by cutting and pasting letters and trying out what works and what doesn’t. With the help of a scanner or even a camera, transfer the analog piece to your computer.

For the piece below, I printed the title of the article and used scissors to cut individual characters to fit as I wanted. Using transparent tape, I went over a few of the characters to achieve a grunge texture. That same tape I placed over the letters „TH” to add even more texture. Using a correction pen and correction tape, I painted over a few characters to break up the edges. Lastly, I placed a couple of random elements I found lying around on my desk. Items like barcodes can help create balance or randomness in your design. 

Analog materials allow you to really get out of the box and create something custom and unique that you won’t be able to make with digital tools. Embrace the imperfections in the design. 

Use analog materials

Now It’s Your Turn!

In this article, I showed you ten different ways to experiment with your layout design. Getting out of the norm and breaking the rules can be daunting as there isn’t a right or wrong. Use your intuition and knowledge to see what works and what doesn’t in your layout. Here’s a recap of how you can experiment with your layout:

  • Play with font size: don’t be afraid to go extremely big or the complete opposite way to add a surprise in your layout. 
  • Cross borders: margins and gutter can be restrictive, so break the rules by crossing over to the next page. 
  • Change directions: vertical and angled type can add direction to your design and break the horizontal pattern created by body copy. 
  • Negative space: consider the empty spaces of your design to amplify the impact of an image. 
  • Use highlighters: if the budget allows, use a Pantone or special color to brighten your layout. 
  • Apply textures: use textures over images to enhance a message. 
  • Experiment with images: try mixing and collaging images or play with different blending modes to achieve something out of this world.
  • Layer it up: layer multiple elements in your layout to achieve depth and add texture. This is an unconventional way of designing but can result in some interesting shapes. 
  • Take advantage of a scanner: play with a scanner and typography to get unusual shapes out of simple characters. 
  • Use analog materials: last but not least, work with your hands. Get inspired by your surroundings and copy and paste the real way. You’ll get something unique that no one will be able to recreate. 

If you liked this article, you might like these:

10 Ways to Get Experimental in Editorial Design

Post pobrano z: 10 Ways to Get Experimental in Editorial Design

Final product image
What You’ll Be Creating

In this article, I’ll show you ten ways to get out of the box and break some traditional design rules. 

Magazines have been rising in popularity these past few years. When we thought they were going out of style, they resurged with more interesting and experimental layouts. Traditional magazines are a thing of the past, but designers have been thinking out of the box in order to create interesting and creative layouts. Keeping the reader interested and offering a surprise with each spread is one way to do so. While it is important to keep consistency in the design of a publication, it is also important to make the articles stand out. So how can we create something new and exciting that isn’t repetitive?

Try things like changing margins, adding new elements, and considering the article you are working with. Get inspired by it and reach for unconventional materials that can emphasize the layout. The main question we should ask ourselves as designers is: why not? There’s a right time and place to experiment with editorial design, so make sure the publication is aligned and open to that. 

In this article, I’ll highlight ten ways you can take your editorial design spreads to the next level. By using a few images and some text, I’ll show you how each experimental point can help you create something unique and unexpected.

Looking to learn more? Check out my course on Creative Magazine Layout Design:

 

1. Play With Font Size

While there are specific typographic hierarchy rules when it comes to editorial design, it’s good to break them every now and then. If you’ve learned and mastered the rules, now it’s time to go a step further. Playing with font size should still be part of a typographic structure. 

For instance, if you are looking to highlight the title of an article, there’s no easier way than making it big. Using large scale type will create a higher contrast on the page, drawing attention and setting the article apart from the rest of the magazine. Don’t do it mindlessly—pay close attention to the details. Where is the type falling? Is it moving to the next page?

Large type can do many things to a page. It can create balance or imbalance, and at some point, the large text will become a graphic element instead of just text. This will allow you to experiment with letterforms, making the spread your playground. From here, you can also play with the font weight. Bold fonts can turn too heavy at a large scale, so maybe you could change this to a normal weight or even thin to balance the opposite page. 

Play with font-size

2. Cross Borders

As a young designer, I was always told to keep images inside the page. We’ve seen so many progressive designs in the last few years that challenge this view. Depending on the publication or topic you are working with, bleeding images not only off the page but crossing over the gutter has become normal. There’s a tasteful way to do it, and many designers like to challenge the “norm.” The same goes for text that overlaps images—once it was considered a “no-no”, but more recently it’s seen as experimental, and it can convey certain ideas that support a magazine, article, or idea. 

For instance, an image tends to be more powerful than words. If you happen to use an image that you consider worth displaying on a spread, why not? If you are not feeling too experimental, you could push the edge by using the image on the left page and bleed it off towards the right page. Consider the pacing of a magazine. Imagine your reader flipping through the pages and suddenly coming across an image that occupies almost a whole spread. Bleeding off images can bring a dramatic impact because it tends to be unexpected, so treat it as eye candy for the reader.

cross borders

3. Change Directions

Typography has taken on a new graphic role that challenges legibility and strongly conveys new ideas. Changing the direction of type can help your layout achieve exactly that direction. It helps the viewer direct their eyes towards the focal point on the layout.  

Changing the direction of type can also create contrast against horizontal lines that are created by copy text. Vertical lines will break horizontal lines and spice up the design. It’ll add visual variety that will stop the page from feeling static and bland. 

Ungroup the text and treat individual letterforms to rearrange or rotate each letter. Play with the placement of the characters and make sure the text is still legible. We are graphic designers, after all. Try to reach a good balance between experimental type and legibility. 

Change directions

4. Negative Space

This concept is a fundamental part of the principles of design. It’s quite easy to understand when we see Saul Bass’s posters, but how can it be applied in the present? Negative space or white space is the area of the layout which is left empty, the breathing room. Negative space can enhance the visual hierarchy in your design, reducing distraction and adding style. 

For instance, playing with shapes to achieve a relationship between positive and negative spaces in your design can result in a highly textural layout. By hiding and showing different parts of an image or text, you can highlight important elements that can further convey a message. 

The play on the spaces can also lend depth to your design. Graphic design tends to be very two-dimensional, and there’s nothing wrong with that, but many designers want to include a tactile feel that isn’t exactly a texture. 

Negative space

5. Use Highlighters

Using bold colors in your design can add an extra layer of eye candy. It can help you balance elements on the page while creating a spotlight on certain elements. Having a color palette for a magazine is essential, but sometimes keeping it simple is the best way to go. Use custom Pantone inks if there’s the budget to splurge. If not, select one or two colors and add a third color that is a complete surprise.  

Highlight certain elements in the design. For instance, set the drop cap to be a completely different color so the reader knows where to start. Photo captions tend to be pretty quiet on a page, so why not accentuate them by using a different color or adding a color box? Bold and large page numbers will add a dramatic effect to the page. This tip is also useful if you are trying to spice up a layout—small details like adding a strip of color can make a difference.

Use highlighters

6. Apply Textures

Using textures in your layout can create a physical illusion and evoke certain sensations from the reader. You can add texture in many ways: one would be by adding an organic image like plants and combining it with text on top. To add depth, weave text through the image so it feels as if both elements belong together. 

Another way to add texture in editorial design is by paying attention to text boxes. When you look at a spread, you’ll notice there’s a hierarchy which also translates into visual texture and contrast. If columns of text are viewed as graphics, these would also be considered texture. In this case, we can add small elements to enhance the texture of the page. 

Texture can also be added by layering elements as long it achieves a sense of depth. Graphic design is two-dimensional, so try to make your design feel three-dimensional by overlapping elements when it makes sense. 

Apply textures

7. Experiment With Images

Giving images a new flair will completely change the level of design on your layout. Photoshop is a great tool not only for correcting images but also for experimenting. Photographers always work hard to capture the best images, so make sure they are OK with you experimenting with their work. 

You don’t necessarily have to use Photoshop in order to experiment. You could repeat an image several times in your layout, highlighting different parts of it. This is great if you are short on images and need more graphic elements in the design. Try to take images to extremes—what if they are overly dark? What happens if you bump up the contrast and create more texture?

Let the text inspire how you experiment with images. Layer images to achieve metaphors or surrealism, or apply effects or colors that can visually enhance the layout. If you are feeling extra experimental, you could always print physical images and give collaging a try. 

Experiment with Images

8. Layer It Up

If you are stuck in the two-dimensional world and want to add something intriguing to your layout, layering elements is an awesome and easy way to do it. Layering elements will add depth and texture to your design. You can layer images and text for visual texture. Not only that, but you can also layer text on text as long as it is still legible. Play with an image’s opacity, or close-crop an image to see where it can take you. 

Layering needs to have the right elements. For instance, if an image is too busy, it might not work that well. The good thing is that this is all about experimenting, so try different images and different font weights to make your text as legible as possible. 

Layer it up

9. Take Advantage of a Scanner

If there’s one thing I love more than typography itself, it’s experimenting with a scanner. Digital software has made it easy for all kinds of layouts to look extremely similar. Experimenting with analog tools will result in more unique visuals. For instance, a scanner can be used in many ways to experiment with typography for unpredictable results. You can elongate graphics, glitch them, and in return, you’ll get lots of texture that you can further experiment with. 

The effect below I created by printing the title of the article. Then I scanned the page while dragging it to create an elongated effect. Each scan will be different, so try a few times to see if you can achieve what you are looking for. 

Take advantage of a scanner

10. Use Analog Materials

With the help of a scanner, we can go on to use many other analog materials. Use scissors, tape, a correction pen, and any materials you can find around you. Experiment by cutting and pasting letters and trying out what works and what doesn’t. With the help of a scanner or even a camera, transfer the analog piece to your computer.

For the piece below, I printed the title of the article and used scissors to cut individual characters to fit as I wanted. Using transparent tape, I went over a few of the characters to achieve a grunge texture. That same tape I placed over the letters „TH” to add even more texture. Using a correction pen and correction tape, I painted over a few characters to break up the edges. Lastly, I placed a couple of random elements I found lying around on my desk. Items like barcodes can help create balance or randomness in your design. 

Analog materials allow you to really get out of the box and create something custom and unique that you won’t be able to make with digital tools. Embrace the imperfections in the design. 

Use analog materials

Now It’s Your Turn!

In this article, I showed you ten different ways to experiment with your layout design. Getting out of the norm and breaking the rules can be daunting as there isn’t a right or wrong. Use your intuition and knowledge to see what works and what doesn’t in your layout. Here’s a recap of how you can experiment with your layout:

  • Play with font size: don’t be afraid to go extremely big or the complete opposite way to add a surprise in your layout. 
  • Cross borders: margins and gutter can be restrictive, so break the rules by crossing over to the next page. 
  • Change directions: vertical and angled type can add direction to your design and break the horizontal pattern created by body copy. 
  • Negative space: consider the empty spaces of your design to amplify the impact of an image. 
  • Use highlighters: if the budget allows, use a Pantone or special color to brighten your layout. 
  • Apply textures: use textures over images to enhance a message. 
  • Experiment with images: try mixing and collaging images or play with different blending modes to achieve something out of this world.
  • Layer it up: layer multiple elements in your layout to achieve depth and add texture. This is an unconventional way of designing but can result in some interesting shapes. 
  • Take advantage of a scanner: play with a scanner and typography to get unusual shapes out of simple characters. 
  • Use analog materials: last but not least, work with your hands. Get inspired by your surroundings and copy and paste the real way. You’ll get something unique that no one will be able to recreate. 

If you liked this article, you might like these:

10 Ways to Get Experimental in Editorial Design

Post pobrano z: 10 Ways to Get Experimental in Editorial Design

Final product image
What You’ll Be Creating

In this article, I’ll show you ten ways to get out of the box and break some traditional design rules. 

Magazines have been rising in popularity these past few years. When we thought they were going out of style, they resurged with more interesting and experimental layouts. Traditional magazines are a thing of the past, but designers have been thinking out of the box in order to create interesting and creative layouts. Keeping the reader interested and offering a surprise with each spread is one way to do so. While it is important to keep consistency in the design of a publication, it is also important to make the articles stand out. So how can we create something new and exciting that isn’t repetitive?

Try things like changing margins, adding new elements, and considering the article you are working with. Get inspired by it and reach for unconventional materials that can emphasize the layout. The main question we should ask ourselves as designers is: why not? There’s a right time and place to experiment with editorial design, so make sure the publication is aligned and open to that. 

In this article, I’ll highlight ten ways you can take your editorial design spreads to the next level. By using a few images and some text, I’ll show you how each experimental point can help you create something unique and unexpected.

Looking to learn more? Check out my course on Creative Magazine Layout Design:

 

1. Play With Font Size

While there are specific typographic hierarchy rules when it comes to editorial design, it’s good to break them every now and then. If you’ve learned and mastered the rules, now it’s time to go a step further. Playing with font size should still be part of a typographic structure. 

For instance, if you are looking to highlight the title of an article, there’s no easier way than making it big. Using large scale type will create a higher contrast on the page, drawing attention and setting the article apart from the rest of the magazine. Don’t do it mindlessly—pay close attention to the details. Where is the type falling? Is it moving to the next page?

Large type can do many things to a page. It can create balance or imbalance, and at some point, the large text will become a graphic element instead of just text. This will allow you to experiment with letterforms, making the spread your playground. From here, you can also play with the font weight. Bold fonts can turn too heavy at a large scale, so maybe you could change this to a normal weight or even thin to balance the opposite page. 

Play with font-size

2. Cross Borders

As a young designer, I was always told to keep images inside the page. We’ve seen so many progressive designs in the last few years that challenge this view. Depending on the publication or topic you are working with, bleeding images not only off the page but crossing over the gutter has become normal. There’s a tasteful way to do it, and many designers like to challenge the “norm.” The same goes for text that overlaps images—once it was considered a “no-no”, but more recently it’s seen as experimental, and it can convey certain ideas that support a magazine, article, or idea. 

For instance, an image tends to be more powerful than words. If you happen to use an image that you consider worth displaying on a spread, why not? If you are not feeling too experimental, you could push the edge by using the image on the left page and bleed it off towards the right page. Consider the pacing of a magazine. Imagine your reader flipping through the pages and suddenly coming across an image that occupies almost a whole spread. Bleeding off images can bring a dramatic impact because it tends to be unexpected, so treat it as eye candy for the reader.

cross borders

3. Change Directions

Typography has taken on a new graphic role that challenges legibility and strongly conveys new ideas. Changing the direction of type can help your layout achieve exactly that direction. It helps the viewer direct their eyes towards the focal point on the layout.  

Changing the direction of type can also create contrast against horizontal lines that are created by copy text. Vertical lines will break horizontal lines and spice up the design. It’ll add visual variety that will stop the page from feeling static and bland. 

Ungroup the text and treat individual letterforms to rearrange or rotate each letter. Play with the placement of the characters and make sure the text is still legible. We are graphic designers, after all. Try to reach a good balance between experimental type and legibility. 

Change directions

4. Negative Space

This concept is a fundamental part of the principles of design. It’s quite easy to understand when we see Saul Bass’s posters, but how can it be applied in the present? Negative space or white space is the area of the layout which is left empty, the breathing room. Negative space can enhance the visual hierarchy in your design, reducing distraction and adding style. 

For instance, playing with shapes to achieve a relationship between positive and negative spaces in your design can result in a highly textural layout. By hiding and showing different parts of an image or text, you can highlight important elements that can further convey a message. 

The play on the spaces can also lend depth to your design. Graphic design tends to be very two-dimensional, and there’s nothing wrong with that, but many designers want to include a tactile feel that isn’t exactly a texture. 

Negative space

5. Use Highlighters

Using bold colors in your design can add an extra layer of eye candy. It can help you balance elements on the page while creating a spotlight on certain elements. Having a color palette for a magazine is essential, but sometimes keeping it simple is the best way to go. Use custom Pantone inks if there’s the budget to splurge. If not, select one or two colors and add a third color that is a complete surprise.  

Highlight certain elements in the design. For instance, set the drop cap to be a completely different color so the reader knows where to start. Photo captions tend to be pretty quiet on a page, so why not accentuate them by using a different color or adding a color box? Bold and large page numbers will add a dramatic effect to the page. This tip is also useful if you are trying to spice up a layout—small details like adding a strip of color can make a difference.

Use highlighters

6. Apply Textures

Using textures in your layout can create a physical illusion and evoke certain sensations from the reader. You can add texture in many ways: one would be by adding an organic image like plants and combining it with text on top. To add depth, weave text through the image so it feels as if both elements belong together. 

Another way to add texture in editorial design is by paying attention to text boxes. When you look at a spread, you’ll notice there’s a hierarchy which also translates into visual texture and contrast. If columns of text are viewed as graphics, these would also be considered texture. In this case, we can add small elements to enhance the texture of the page. 

Texture can also be added by layering elements as long it achieves a sense of depth. Graphic design is two-dimensional, so try to make your design feel three-dimensional by overlapping elements when it makes sense. 

Apply textures

7. Experiment With Images

Giving images a new flair will completely change the level of design on your layout. Photoshop is a great tool not only for correcting images but also for experimenting. Photographers always work hard to capture the best images, so make sure they are OK with you experimenting with their work. 

You don’t necessarily have to use Photoshop in order to experiment. You could repeat an image several times in your layout, highlighting different parts of it. This is great if you are short on images and need more graphic elements in the design. Try to take images to extremes—what if they are overly dark? What happens if you bump up the contrast and create more texture?

Let the text inspire how you experiment with images. Layer images to achieve metaphors or surrealism, or apply effects or colors that can visually enhance the layout. If you are feeling extra experimental, you could always print physical images and give collaging a try. 

Experiment with Images

8. Layer It Up

If you are stuck in the two-dimensional world and want to add something intriguing to your layout, layering elements is an awesome and easy way to do it. Layering elements will add depth and texture to your design. You can layer images and text for visual texture. Not only that, but you can also layer text on text as long as it is still legible. Play with an image’s opacity, or close-crop an image to see where it can take you. 

Layering needs to have the right elements. For instance, if an image is too busy, it might not work that well. The good thing is that this is all about experimenting, so try different images and different font weights to make your text as legible as possible. 

Layer it up

9. Take Advantage of a Scanner

If there’s one thing I love more than typography itself, it’s experimenting with a scanner. Digital software has made it easy for all kinds of layouts to look extremely similar. Experimenting with analog tools will result in more unique visuals. For instance, a scanner can be used in many ways to experiment with typography for unpredictable results. You can elongate graphics, glitch them, and in return, you’ll get lots of texture that you can further experiment with. 

The effect below I created by printing the title of the article. Then I scanned the page while dragging it to create an elongated effect. Each scan will be different, so try a few times to see if you can achieve what you are looking for. 

Take advantage of a scanner

10. Use Analog Materials

With the help of a scanner, we can go on to use many other analog materials. Use scissors, tape, a correction pen, and any materials you can find around you. Experiment by cutting and pasting letters and trying out what works and what doesn’t. With the help of a scanner or even a camera, transfer the analog piece to your computer.

For the piece below, I printed the title of the article and used scissors to cut individual characters to fit as I wanted. Using transparent tape, I went over a few of the characters to achieve a grunge texture. That same tape I placed over the letters „TH” to add even more texture. Using a correction pen and correction tape, I painted over a few characters to break up the edges. Lastly, I placed a couple of random elements I found lying around on my desk. Items like barcodes can help create balance or randomness in your design. 

Analog materials allow you to really get out of the box and create something custom and unique that you won’t be able to make with digital tools. Embrace the imperfections in the design. 

Use analog materials

Now It’s Your Turn!

In this article, I showed you ten different ways to experiment with your layout design. Getting out of the norm and breaking the rules can be daunting as there isn’t a right or wrong. Use your intuition and knowledge to see what works and what doesn’t in your layout. Here’s a recap of how you can experiment with your layout:

  • Play with font size: don’t be afraid to go extremely big or the complete opposite way to add a surprise in your layout. 
  • Cross borders: margins and gutter can be restrictive, so break the rules by crossing over to the next page. 
  • Change directions: vertical and angled type can add direction to your design and break the horizontal pattern created by body copy. 
  • Negative space: consider the empty spaces of your design to amplify the impact of an image. 
  • Use highlighters: if the budget allows, use a Pantone or special color to brighten your layout. 
  • Apply textures: use textures over images to enhance a message. 
  • Experiment with images: try mixing and collaging images or play with different blending modes to achieve something out of this world.
  • Layer it up: layer multiple elements in your layout to achieve depth and add texture. This is an unconventional way of designing but can result in some interesting shapes. 
  • Take advantage of a scanner: play with a scanner and typography to get unusual shapes out of simple characters. 
  • Use analog materials: last but not least, work with your hands. Get inspired by your surroundings and copy and paste the real way. You’ll get something unique that no one will be able to recreate. 

If you liked this article, you might like these:

24 Best Banner Templates (Ad and Website Banners, PSD and More)

Post pobrano z: 24 Best Banner Templates (Ad and Website Banners, PSD and More)

If you’re interested in creating an ad banner, using banner templates is the way to go. 

Banner Template
Just one of the fabulous banner templates available at Envato Elements and GraphicRiver

They do all the heavy lifting design-wise so that you can focus on your content. They also work out the different dimensions of ads required for different areas of a website or social media platform. 

Today we will share with you the 24 best banner templates available at Envato Elements and GraphicRiver

Envato Elements: Best Source for Banner Templates (With Unlimited Use) 

Envato Elements Banner Templates
Envato Elements: Great template at one low price

Envato Elements’ banner templates are professional, versatile, and easy to use. With unlimited downloads, for one low monthly fee you can choose as many web banners as you want. 

One low monthly fee = unlimited access to not just banner templates, but also thousands of premium digital assets like logos, fonts, photos, business card templates, and much more. In addition, Elements saves you both the time and energy needed when creating documents from scratch.

Let’s look at the best banner designs found at Envato Elements.

12 Best Banner Designs From Envato Elements

1. Multipurpose, Business, Startup GIF Banners Ad

Multipurpose Business Startup GIF Banners Ad

If you want to make a banner that will entice people to click on it, this ad banner template is a great bet. The clean designs are easy for you to customise with your own text and colours in Photoshop, and you get 24 PSD files to work with, in a range of the most popular sizes for Google and Facebook ads.

2. SRTP Banners Template.01

SRTP Banners Template01

Prefer to use Adobe Illustrator? This vector banner template is for you. You’ll download an AI file with two colourful and easily customisable designs. These banners will really stand out on a crowded page, making them ideal for a web banner design.

3. Travel Social Media Pack

Travel Social Media Banner Pack

We’ve all seen those professional-looking social media banners, haven’t we? They stand out in your feed and just tempt you to click on them with some beautiful imagery, a clean design, and some simple, catchy text. Now you can create those banners yourself, thanks to this pack of 60 social media banner designs. All images and fonts are included, so you can take any of these templates and apply them to create eye-catching social media posts today!

4. Mega Banner Package – 2

Mega Banner Packge - 2

Or what if you want a huge selection to choose from? Try Mega Banner Package, which gives you 48 fully editable Photoshop files containing seven standard sizes of web banner in ten unique styles. Some are designed specifically for niche businesses like a cab booking or fashion ad, while others are very flexible and multipurpose. Consider this your own personal banner maker!

5. Shop Banner Pack

Shop Banner Pack

Download a flexible, easy-to-use ad banner template to make your next campaign so much easier. This one is perfect for bloggers, brands, shops, travel agencies, magazines, and creative businesses. Although the preview shows food imagery, the beauty of a flexible template like this one is that you can use it for any kind of project just by switching out the images and changing the text.

6. Social Media Banner For Promotional PSD Templates

Social Media Banner For Promotional PSD Templates

Don’t know how to make a banner? With a ready-made banner template like this one, the process is so easy. Just change the text and images in Photoshop, and you’ll have a killer set of social media banners to promote your latest offer.

7. Cosmetics Sales Banner Pack Template

Cosmetics Sales Banner Pack Template

These banners are just made to be clicked on! And whereas many templates are designed for either Photoshop or Illustrator, this one gives you both EPS and PSD files so you can choose which software to use. The clean banner design and well-organised files will set you on the road to success for your next sale or product launch.

8. Coffee Shop Banner Pack Template

Coffee Shop Banner Pack Template

Even coffee shops now have their own unique banner maker! Again, though, keep in mind that you could give these banners a very different spin just by changing the images and text, which is easy to do in Photoshop. Everything is properly set up with smart objects, and there’s also a help file in case you get stuck.

9. Seals Men Clothes Banner Template

Seals Men Clothes Banner Template

Want to know how to make a banner that looks professional and helps your company create the right impression? It’s easy—just use this ad banner template, which comes with five different sizes and can be changed to match your brand colours and style.

10. Fitness Banner Pack

Fitness Banner Pack

Making a winning banner doesn’t have to give you a workout. This fitness-themed pack is fully customisable in Photoshop, with the images, text and background on separate layers so that it’s easy to drop in your own content.

11. Social Media Banner for Promotional PSD Templates

Social Media Banner for Promotional PSD Templates

The world of social media gives you so many opportunities to promote yourself or your business, but it can be tough to stand out from all the noise. So why not use this bundle of social media banners, which are professionally designed to catch viewers’ eyes as they scroll through their packed social media feeds. You’ll see the results as the follows, likes, and sales flow in.

12. Sales Banner Collection

Sales Banner Collection

When you want to catch someone’s eye, you can’t do better than big, bold text in bright colours, matched with some fun geometric design elements. These web banner templates come in AI and EPS formats and would be perfect for announcing a big sale or product launch. Check them out!

GraphicRiver: Best Source for Banner Templates (Buy One at a Time) 

Though Elements is an excellent option for some, if you’re looking to buy just one ad banner, GraphicRiver may be a better option for you. 

GraphicRiver  Banner Templates

It offers a plethora of excellent ad banners that can be purchased individually instead of as part of a monthly plan. If you just need a one-off template and your budget is tight, GraphicRiver is a great option for high-quality web banners. Let’s take a look at the 12 best ad banners to be found there.

12 Best Banner Designs From GraphicRiver

1. Spa Web Banner

Spa Web Banner

Advertise your spa services with this gorgeous PSD web banner ad template. The templates are all layered, grouped and named so that it’s easy to zero in on the exact dimensions you want. Just download, choose your preferred dimension depending on where you want to place your ad, upload your image, change the text and colours, and your ad banner is ready to use. 

2. Vacation & Outdoors Banners

Vacation  Outdoors Banners

This ad banner is designed specifically with companies that focus on outdoor travel in mind. It provides ad templates in the eight most popular sizes. All files are well organised and layered for easy customisation. 

3. Vivid Retro Banners

Vivid Retro Banners

If you love the retro look, then you’ll love the look of this ad banner pack. It contains 13 premium PSD banner template files including leaderboard, large and medium rectangle, half page, vertical banner, and more. Now you can place your ad banner anywhere on your chosen websites.

4. Beauty & Spa Web Banner & Ad Kit

Beauty Spa Web Banner Ad Kit

If you run a spa and want to ramp up your customer base, you’re going to need professionally designed banners that potential customers just can’t help clicking. These ad banners for spa and beauty treatments are so elegant and enticing that viewers won’t be able to stop themselves from clicking to find out more about your services.  

5. Fashion Banners

Fashion Banners

There’s a lot of competition in fashion advertising. How are you going to distinguish your products from everyone else? These gorgeous ad banner templates will give you an edge. The package contains 16 awesome high-quality PSD banner template files ready for your next campaign. Check them out and be amazed.

6. Corporate Banner Design Template 7

Corporate Banner Design Template 7

Create ad banners that are professional and vibrant are a must if you want website visitors to notice your ads. This package of gorgeous ad banners is just what you need. Included are all the banner sizes that will give you the highest rate of conversion, including ad banner sizes for mobile ads. A package your business can’t afford to do without. 

7. Modern Web Banners

Modern Web Banners

This ad banner packet contains 13 quality ad banners for websites and mobile apps. The PSD files are well organised in layers to make it easy for you to locate the exact size banner you need and customise it quickly and easily. 

8. Multipurpose Web Banners

Multipurpose Web Banners

This package offers four collections of ad banners which contain ten different sizes each. The PSD files in each collection are well organised in layers, making them easy to edit. Chose the collection that most closely relates to the service or product that you offer and customise it with your brand colours, photos, and text. 

9. Web Banners 006

Web Banners 006

These high-quality business marketing ad banners offer 14 gorgeous layouts for use on websites and web apps. The fully layered PSD files are easy to edit and will have your ads up and ready to go in no time. 

10. Minimalistic Web Banners

Minimalistic Web Banners

The 13 premium banner templates in this multipurpose pack use text, colour, shape and layout alone to get their message across. They present a cleaner, bolder approach to banner advertising. Just enter your text and brand colours and you’ll be ready to broadcast your ads across the internet. 

11. Corporate Web Banner Design Template 37

Corporate Web Banner Design Template 37

This ad banner is exactly what you need to project your professional image and promote your services. The package contains ten banner templates you can use in a variety of areas of a website or mobile app. Download the template and take it for a spin.

12. Banner Ads Ultimate Bundle V3

Banner Ads Ultimate Bundle V3

This banner template package is truly the mother of all banner packages. It contains 10 different style banners with 152 sizes to choose from. Each layered PSD file is fully editable, and the package comes with instructions to help you sort things out if you lose your way.  

Discover More Banner Templates

If you’re interested in learning more about how to make a banner or find some more premium banner templates, check out the following articles:

Placeit: Best Source for Banner Templates (Using a Banner Maker)

Now you’ve seen the best banner templates using Photoshop or Illustrator templates, there’s one other option for creating templates you should know about. 

This one is particularly useful for those whose Photoshop skills are shaky or non-existent. It’s a way of creating great ad banners online by using a Banner Maker from Placeit. 

Placeit Banner Maker
Placeit Banner Maker is quick and easy to use

The Banner Maker offers hundreds of affordable banner design templates that help you make compelling banners quickly and painlessly. To find out more about the Banner Maker, how to make a banner, and the range of banner templates available via Placeit, take a look at the articles below:

Choose Your Favourite Banner Template Today

To find premium banner templates, Envato Elements is an excellent place to look. It allows you to create polished and professional banners quickly and easily. The templates offer a variety of designs and are versatile and easy to use. A bonus is that if you regularly need fonts, icons, various business templates and other business and design resources, Elements offers unlimited downloads for one low monthly fee. 

If you’re looking to buy an individual banner template, GraphicRiver is an excellent alternative for high-quality banner templates. On the other hand, if your Photoshop or Illustrator skills are shaky or non-existent and you’re looking for a more intuitive way of working, Placeit’s banner maker is the best choice for you.

Head on over to any of these sites today to choose your favourite banner template and start creating gorgeous web banners that will convert well and earn you the living you deserve.

24 Best Banner Templates (Ad and Website Banners, PSD and More)

Post pobrano z: 24 Best Banner Templates (Ad and Website Banners, PSD and More)

If you’re interested in creating an ad banner, using banner templates is the way to go. 

Banner Template
Just one of the fabulous banner templates available at Envato Elements and GraphicRiver

They do all the heavy lifting design-wise so that you can focus on your content. They also work out the different dimensions of ads required for different areas of a website or social media platform. 

Today we will share with you the 24 best banner templates available at Envato Elements and GraphicRiver

Envato Elements: Best Source for Banner Templates (With Unlimited Use) 

Envato Elements Banner Templates
Envato Elements: Great template at one low price

Envato Elements’ banner templates are professional, versatile, and easy to use. With unlimited downloads, for one low monthly fee you can choose as many web banners as you want. 

One low monthly fee = unlimited access to not just banner templates, but also thousands of premium digital assets like logos, fonts, photos, business card templates, and much more. In addition, Elements saves you both the time and energy needed when creating documents from scratch.

Let’s look at the best banner designs found at Envato Elements.

12 Best Banner Designs From Envato Elements

1. Multipurpose, Business, Startup GIF Banners Ad

Multipurpose Business Startup GIF Banners Ad

If you want to make a banner that will entice people to click on it, this ad banner template is a great bet. The clean designs are easy for you to customise with your own text and colours in Photoshop, and you get 24 PSD files to work with, in a range of the most popular sizes for Google and Facebook ads.

2. SRTP Banners Template.01

SRTP Banners Template01

Prefer to use Adobe Illustrator? This vector banner template is for you. You’ll download an AI file with two colourful and easily customisable designs. These banners will really stand out on a crowded page, making them ideal for a web banner design.

3. Travel Social Media Pack

Travel Social Media Banner Pack

We’ve all seen those professional-looking social media banners, haven’t we? They stand out in your feed and just tempt you to click on them with some beautiful imagery, a clean design, and some simple, catchy text. Now you can create those banners yourself, thanks to this pack of 60 social media banner designs. All images and fonts are included, so you can take any of these templates and apply them to create eye-catching social media posts today!

4. Mega Banner Package – 2

Mega Banner Packge - 2

Or what if you want a huge selection to choose from? Try Mega Banner Package, which gives you 48 fully editable Photoshop files containing seven standard sizes of web banner in ten unique styles. Some are designed specifically for niche businesses like a cab booking or fashion ad, while others are very flexible and multipurpose. Consider this your own personal banner maker!

5. Shop Banner Pack

Shop Banner Pack

Download a flexible, easy-to-use ad banner template to make your next campaign so much easier. This one is perfect for bloggers, brands, shops, travel agencies, magazines, and creative businesses. Although the preview shows food imagery, the beauty of a flexible template like this one is that you can use it for any kind of project just by switching out the images and changing the text.

6. Social Media Banner For Promotional PSD Templates

Social Media Banner For Promotional PSD Templates

Don’t know how to make a banner? With a ready-made banner template like this one, the process is so easy. Just change the text and images in Photoshop, and you’ll have a killer set of social media banners to promote your latest offer.

7. Cosmetics Sales Banner Pack Template

Cosmetics Sales Banner Pack Template

These banners are just made to be clicked on! And whereas many templates are designed for either Photoshop or Illustrator, this one gives you both EPS and PSD files so you can choose which software to use. The clean banner design and well-organised files will set you on the road to success for your next sale or product launch.

8. Coffee Shop Banner Pack Template

Coffee Shop Banner Pack Template

Even coffee shops now have their own unique banner maker! Again, though, keep in mind that you could give these banners a very different spin just by changing the images and text, which is easy to do in Photoshop. Everything is properly set up with smart objects, and there’s also a help file in case you get stuck.

9. Seals Men Clothes Banner Template

Seals Men Clothes Banner Template

Want to know how to make a banner that looks professional and helps your company create the right impression? It’s easy—just use this ad banner template, which comes with five different sizes and can be changed to match your brand colours and style.

10. Fitness Banner Pack

Fitness Banner Pack

Making a winning banner doesn’t have to give you a workout. This fitness-themed pack is fully customisable in Photoshop, with the images, text and background on separate layers so that it’s easy to drop in your own content.

11. Social Media Banner for Promotional PSD Templates

Social Media Banner for Promotional PSD Templates

The world of social media gives you so many opportunities to promote yourself or your business, but it can be tough to stand out from all the noise. So why not use this bundle of social media banners, which are professionally designed to catch viewers’ eyes as they scroll through their packed social media feeds. You’ll see the results as the follows, likes, and sales flow in.

12. Sales Banner Collection

Sales Banner Collection

When you want to catch someone’s eye, you can’t do better than big, bold text in bright colours, matched with some fun geometric design elements. These web banner templates come in AI and EPS formats and would be perfect for announcing a big sale or product launch. Check them out!

GraphicRiver: Best Source for Banner Templates (Buy One at a Time) 

Though Elements is an excellent option for some, if you’re looking to buy just one ad banner, GraphicRiver may be a better option for you. 

GraphicRiver  Banner Templates

It offers a plethora of excellent ad banners that can be purchased individually instead of as part of a monthly plan. If you just need a one-off template and your budget is tight, GraphicRiver is a great option for high-quality web banners. Let’s take a look at the 12 best ad banners to be found there.

12 Best Banner Designs From GraphicRiver

1. Spa Web Banner

Spa Web Banner

Advertise your spa services with this gorgeous PSD web banner ad template. The templates are all layered, grouped and named so that it’s easy to zero in on the exact dimensions you want. Just download, choose your preferred dimension depending on where you want to place your ad, upload your image, change the text and colours, and your ad banner is ready to use. 

2. Vacation & Outdoors Banners

Vacation  Outdoors Banners

This ad banner is designed specifically with companies that focus on outdoor travel in mind. It provides ad templates in the eight most popular sizes. All files are well organised and layered for easy customisation. 

3. Vivid Retro Banners

Vivid Retro Banners

If you love the retro look, then you’ll love the look of this ad banner pack. It contains 13 premium PSD banner template files including leaderboard, large and medium rectangle, half page, vertical banner, and more. Now you can place your ad banner anywhere on your chosen websites.

4. Beauty & Spa Web Banner & Ad Kit

Beauty Spa Web Banner Ad Kit

If you run a spa and want to ramp up your customer base, you’re going to need professionally designed banners that potential customers just can’t help clicking. These ad banners for spa and beauty treatments are so elegant and enticing that viewers won’t be able to stop themselves from clicking to find out more about your services.  

5. Fashion Banners

Fashion Banners

There’s a lot of competition in fashion advertising. How are you going to distinguish your products from everyone else? These gorgeous ad banner templates will give you an edge. The package contains 16 awesome high-quality PSD banner template files ready for your next campaign. Check them out and be amazed.

6. Corporate Banner Design Template 7

Corporate Banner Design Template 7

Create ad banners that are professional and vibrant are a must if you want website visitors to notice your ads. This package of gorgeous ad banners is just what you need. Included are all the banner sizes that will give you the highest rate of conversion, including ad banner sizes for mobile ads. A package your business can’t afford to do without. 

7. Modern Web Banners

Modern Web Banners

This ad banner packet contains 13 quality ad banners for websites and mobile apps. The PSD files are well organised in layers to make it easy for you to locate the exact size banner you need and customise it quickly and easily. 

8. Multipurpose Web Banners

Multipurpose Web Banners

This package offers four collections of ad banners which contain ten different sizes each. The PSD files in each collection are well organised in layers, making them easy to edit. Chose the collection that most closely relates to the service or product that you offer and customise it with your brand colours, photos, and text. 

9. Web Banners 006

Web Banners 006

These high-quality business marketing ad banners offer 14 gorgeous layouts for use on websites and web apps. The fully layered PSD files are easy to edit and will have your ads up and ready to go in no time. 

10. Minimalistic Web Banners

Minimalistic Web Banners

The 13 premium banner templates in this multipurpose pack use text, colour, shape and layout alone to get their message across. They present a cleaner, bolder approach to banner advertising. Just enter your text and brand colours and you’ll be ready to broadcast your ads across the internet. 

11. Corporate Web Banner Design Template 37

Corporate Web Banner Design Template 37

This ad banner is exactly what you need to project your professional image and promote your services. The package contains ten banner templates you can use in a variety of areas of a website or mobile app. Download the template and take it for a spin.

12. Banner Ads Ultimate Bundle V3

Banner Ads Ultimate Bundle V3

This banner template package is truly the mother of all banner packages. It contains 10 different style banners with 152 sizes to choose from. Each layered PSD file is fully editable, and the package comes with instructions to help you sort things out if you lose your way.  

Discover More Banner Templates

If you’re interested in learning more about how to make a banner or find some more premium banner templates, check out the following articles:

Placeit: Best Source for Banner Templates (Using a Banner Maker)

Now you’ve seen the best banner templates using Photoshop or Illustrator templates, there’s one other option for creating templates you should know about. 

This one is particularly useful for those whose Photoshop skills are shaky or non-existent. It’s a way of creating great ad banners online by using a Banner Maker from Placeit. 

Placeit Banner Maker
Placeit Banner Maker is quick and easy to use

The Banner Maker offers hundreds of affordable banner design templates that help you make compelling banners quickly and painlessly. To find out more about the Banner Maker, how to make a banner, and the range of banner templates available via Placeit, take a look at the articles below:

Choose Your Favourite Banner Template Today

To find premium banner templates, Envato Elements is an excellent place to look. It allows you to create polished and professional banners quickly and easily. The templates offer a variety of designs and are versatile and easy to use. A bonus is that if you regularly need fonts, icons, various business templates and other business and design resources, Elements offers unlimited downloads for one low monthly fee. 

If you’re looking to buy an individual banner template, GraphicRiver is an excellent alternative for high-quality banner templates. On the other hand, if your Photoshop or Illustrator skills are shaky or non-existent and you’re looking for a more intuitive way of working, Placeit’s banner maker is the best choice for you.

Head on over to any of these sites today to choose your favourite banner template and start creating gorgeous web banners that will convert well and earn you the living you deserve.

24 Best Banner Templates (Ad and Website Banners, PSD and More)

Post pobrano z: 24 Best Banner Templates (Ad and Website Banners, PSD and More)

If you’re interested in creating an ad banner, using banner templates is the way to go. 

Banner Template
Just one of the fabulous banner templates available at Envato Elements and GraphicRiver

They do all the heavy lifting design-wise so that you can focus on your content. They also work out the different dimensions of ads required for different areas of a website or social media platform. 

Today we will share with you the 24 best banner templates available at Envato Elements and GraphicRiver

Envato Elements: Best Source for Banner Templates (With Unlimited Use) 

Envato Elements Banner Templates
Envato Elements: Great template at one low price

Envato Elements’ banner templates are professional, versatile, and easy to use. With unlimited downloads, for one low monthly fee you can choose as many web banners as you want. 

One low monthly fee = unlimited access to not just banner templates, but also thousands of premium digital assets like logos, fonts, photos, business card templates, and much more. In addition, Elements saves you both the time and energy needed when creating documents from scratch.

Let’s look at the best banner designs found at Envato Elements.

12 Best Banner Designs From Envato Elements

1. Multipurpose, Business, Startup GIF Banners Ad

Multipurpose Business Startup GIF Banners Ad

If you want to make a banner that will entice people to click on it, this ad banner template is a great bet. The clean designs are easy for you to customise with your own text and colours in Photoshop, and you get 24 PSD files to work with, in a range of the most popular sizes for Google and Facebook ads.

2. SRTP Banners Template.01

SRTP Banners Template01

Prefer to use Adobe Illustrator? This vector banner template is for you. You’ll download an AI file with two colourful and easily customisable designs. These banners will really stand out on a crowded page, making them ideal for a web banner design.

3. Travel Social Media Pack

Travel Social Media Banner Pack

We’ve all seen those professional-looking social media banners, haven’t we? They stand out in your feed and just tempt you to click on them with some beautiful imagery, a clean design, and some simple, catchy text. Now you can create those banners yourself, thanks to this pack of 60 social media banner designs. All images and fonts are included, so you can take any of these templates and apply them to create eye-catching social media posts today!

4. Mega Banner Package – 2

Mega Banner Packge - 2

Or what if you want a huge selection to choose from? Try Mega Banner Package, which gives you 48 fully editable Photoshop files containing seven standard sizes of web banner in ten unique styles. Some are designed specifically for niche businesses like a cab booking or fashion ad, while others are very flexible and multipurpose. Consider this your own personal banner maker!

5. Shop Banner Pack

Shop Banner Pack

Download a flexible, easy-to-use ad banner template to make your next campaign so much easier. This one is perfect for bloggers, brands, shops, travel agencies, magazines, and creative businesses. Although the preview shows food imagery, the beauty of a flexible template like this one is that you can use it for any kind of project just by switching out the images and changing the text.

6. Social Media Banner For Promotional PSD Templates

Social Media Banner For Promotional PSD Templates

Don’t know how to make a banner? With a ready-made banner template like this one, the process is so easy. Just change the text and images in Photoshop, and you’ll have a killer set of social media banners to promote your latest offer.

7. Cosmetics Sales Banner Pack Template

Cosmetics Sales Banner Pack Template

These banners are just made to be clicked on! And whereas many templates are designed for either Photoshop or Illustrator, this one gives you both EPS and PSD files so you can choose which software to use. The clean banner design and well-organised files will set you on the road to success for your next sale or product launch.

8. Coffee Shop Banner Pack Template

Coffee Shop Banner Pack Template

Even coffee shops now have their own unique banner maker! Again, though, keep in mind that you could give these banners a very different spin just by changing the images and text, which is easy to do in Photoshop. Everything is properly set up with smart objects, and there’s also a help file in case you get stuck.

9. Seals Men Clothes Banner Template

Seals Men Clothes Banner Template

Want to know how to make a banner that looks professional and helps your company create the right impression? It’s easy—just use this ad banner template, which comes with five different sizes and can be changed to match your brand colours and style.

10. Fitness Banner Pack

Fitness Banner Pack

Making a winning banner doesn’t have to give you a workout. This fitness-themed pack is fully customisable in Photoshop, with the images, text and background on separate layers so that it’s easy to drop in your own content.

11. Social Media Banner for Promotional PSD Templates

Social Media Banner for Promotional PSD Templates

The world of social media gives you so many opportunities to promote yourself or your business, but it can be tough to stand out from all the noise. So why not use this bundle of social media banners, which are professionally designed to catch viewers’ eyes as they scroll through their packed social media feeds. You’ll see the results as the follows, likes, and sales flow in.

12. Sales Banner Collection

Sales Banner Collection

When you want to catch someone’s eye, you can’t do better than big, bold text in bright colours, matched with some fun geometric design elements. These web banner templates come in AI and EPS formats and would be perfect for announcing a big sale or product launch. Check them out!

GraphicRiver: Best Source for Banner Templates (Buy One at a Time) 

Though Elements is an excellent option for some, if you’re looking to buy just one ad banner, GraphicRiver may be a better option for you. 

GraphicRiver  Banner Templates

It offers a plethora of excellent ad banners that can be purchased individually instead of as part of a monthly plan. If you just need a one-off template and your budget is tight, GraphicRiver is a great option for high-quality web banners. Let’s take a look at the 12 best ad banners to be found there.

12 Best Banner Designs From GraphicRiver

1. Spa Web Banner

Spa Web Banner

Advertise your spa services with this gorgeous PSD web banner ad template. The templates are all layered, grouped and named so that it’s easy to zero in on the exact dimensions you want. Just download, choose your preferred dimension depending on where you want to place your ad, upload your image, change the text and colours, and your ad banner is ready to use. 

2. Vacation & Outdoors Banners

Vacation  Outdoors Banners

This ad banner is designed specifically with companies that focus on outdoor travel in mind. It provides ad templates in the eight most popular sizes. All files are well organised and layered for easy customisation. 

3. Vivid Retro Banners

Vivid Retro Banners

If you love the retro look, then you’ll love the look of this ad banner pack. It contains 13 premium PSD banner template files including leaderboard, large and medium rectangle, half page, vertical banner, and more. Now you can place your ad banner anywhere on your chosen websites.

4. Beauty & Spa Web Banner & Ad Kit

Beauty Spa Web Banner Ad Kit

If you run a spa and want to ramp up your customer base, you’re going to need professionally designed banners that potential customers just can’t help clicking. These ad banners for spa and beauty treatments are so elegant and enticing that viewers won’t be able to stop themselves from clicking to find out more about your services.  

5. Fashion Banners

Fashion Banners

There’s a lot of competition in fashion advertising. How are you going to distinguish your products from everyone else? These gorgeous ad banner templates will give you an edge. The package contains 16 awesome high-quality PSD banner template files ready for your next campaign. Check them out and be amazed.

6. Corporate Banner Design Template 7

Corporate Banner Design Template 7

Create ad banners that are professional and vibrant are a must if you want website visitors to notice your ads. This package of gorgeous ad banners is just what you need. Included are all the banner sizes that will give you the highest rate of conversion, including ad banner sizes for mobile ads. A package your business can’t afford to do without. 

7. Modern Web Banners

Modern Web Banners

This ad banner packet contains 13 quality ad banners for websites and mobile apps. The PSD files are well organised in layers to make it easy for you to locate the exact size banner you need and customise it quickly and easily. 

8. Multipurpose Web Banners

Multipurpose Web Banners

This package offers four collections of ad banners which contain ten different sizes each. The PSD files in each collection are well organised in layers, making them easy to edit. Chose the collection that most closely relates to the service or product that you offer and customise it with your brand colours, photos, and text. 

9. Web Banners 006

Web Banners 006

These high-quality business marketing ad banners offer 14 gorgeous layouts for use on websites and web apps. The fully layered PSD files are easy to edit and will have your ads up and ready to go in no time. 

10. Minimalistic Web Banners

Minimalistic Web Banners

The 13 premium banner templates in this multipurpose pack use text, colour, shape and layout alone to get their message across. They present a cleaner, bolder approach to banner advertising. Just enter your text and brand colours and you’ll be ready to broadcast your ads across the internet. 

11. Corporate Web Banner Design Template 37

Corporate Web Banner Design Template 37

This ad banner is exactly what you need to project your professional image and promote your services. The package contains ten banner templates you can use in a variety of areas of a website or mobile app. Download the template and take it for a spin.

12. Banner Ads Ultimate Bundle V3

Banner Ads Ultimate Bundle V3

This banner template package is truly the mother of all banner packages. It contains 10 different style banners with 152 sizes to choose from. Each layered PSD file is fully editable, and the package comes with instructions to help you sort things out if you lose your way.  

Discover More Banner Templates

If you’re interested in learning more about how to make a banner or find some more premium banner templates, check out the following articles:

Placeit: Best Source for Banner Templates (Using a Banner Maker)

Now you’ve seen the best banner templates using Photoshop or Illustrator templates, there’s one other option for creating templates you should know about. 

This one is particularly useful for those whose Photoshop skills are shaky or non-existent. It’s a way of creating great ad banners online by using a Banner Maker from Placeit. 

Placeit Banner Maker
Placeit Banner Maker is quick and easy to use

The Banner Maker offers hundreds of affordable banner design templates that help you make compelling banners quickly and painlessly. To find out more about the Banner Maker, how to make a banner, and the range of banner templates available via Placeit, take a look at the articles below:

Choose Your Favourite Banner Template Today

To find premium banner templates, Envato Elements is an excellent place to look. It allows you to create polished and professional banners quickly and easily. The templates offer a variety of designs and are versatile and easy to use. A bonus is that if you regularly need fonts, icons, various business templates and other business and design resources, Elements offers unlimited downloads for one low monthly fee. 

If you’re looking to buy an individual banner template, GraphicRiver is an excellent alternative for high-quality banner templates. On the other hand, if your Photoshop or Illustrator skills are shaky or non-existent and you’re looking for a more intuitive way of working, Placeit’s banner maker is the best choice for you.

Head on over to any of these sites today to choose your favourite banner template and start creating gorgeous web banners that will convert well and earn you the living you deserve.

24 Best Banner Templates (Ad and Website Banners, PSD and More)

Post pobrano z: 24 Best Banner Templates (Ad and Website Banners, PSD and More)

If you’re interested in creating an ad banner, using banner templates is the way to go. 

Banner Template
Just one of the fabulous banner templates available at Envato Elements and GraphicRiver

They do all the heavy lifting design-wise so that you can focus on your content. They also work out the different dimensions of ads required for different areas of a website or social media platform. 

Today we will share with you the 24 best banner templates available at Envato Elements and GraphicRiver

Envato Elements: Best Source for Banner Templates (With Unlimited Use) 

Envato Elements Banner Templates
Envato Elements: Great template at one low price

Envato Elements’ banner templates are professional, versatile, and easy to use. With unlimited downloads, for one low monthly fee you can choose as many web banners as you want. 

One low monthly fee = unlimited access to not just banner templates, but also thousands of premium digital assets like logos, fonts, photos, business card templates, and much more. In addition, Elements saves you both the time and energy needed when creating documents from scratch.

Let’s look at the best banner designs found at Envato Elements.

12 Best Banner Designs From Envato Elements

1. Multipurpose, Business, Startup GIF Banners Ad

Multipurpose Business Startup GIF Banners Ad

If you want to make a banner that will entice people to click on it, this ad banner template is a great bet. The clean designs are easy for you to customise with your own text and colours in Photoshop, and you get 24 PSD files to work with, in a range of the most popular sizes for Google and Facebook ads.

2. SRTP Banners Template.01

SRTP Banners Template01

Prefer to use Adobe Illustrator? This vector banner template is for you. You’ll download an AI file with two colourful and easily customisable designs. These banners will really stand out on a crowded page, making them ideal for a web banner design.

3. Travel Social Media Pack

Travel Social Media Banner Pack

We’ve all seen those professional-looking social media banners, haven’t we? They stand out in your feed and just tempt you to click on them with some beautiful imagery, a clean design, and some simple, catchy text. Now you can create those banners yourself, thanks to this pack of 60 social media banner designs. All images and fonts are included, so you can take any of these templates and apply them to create eye-catching social media posts today!

4. Mega Banner Package – 2

Mega Banner Packge - 2

Or what if you want a huge selection to choose from? Try Mega Banner Package, which gives you 48 fully editable Photoshop files containing seven standard sizes of web banner in ten unique styles. Some are designed specifically for niche businesses like a cab booking or fashion ad, while others are very flexible and multipurpose. Consider this your own personal banner maker!

5. Shop Banner Pack

Shop Banner Pack

Download a flexible, easy-to-use ad banner template to make your next campaign so much easier. This one is perfect for bloggers, brands, shops, travel agencies, magazines, and creative businesses. Although the preview shows food imagery, the beauty of a flexible template like this one is that you can use it for any kind of project just by switching out the images and changing the text.

6. Social Media Banner For Promotional PSD Templates

Social Media Banner For Promotional PSD Templates

Don’t know how to make a banner? With a ready-made banner template like this one, the process is so easy. Just change the text and images in Photoshop, and you’ll have a killer set of social media banners to promote your latest offer.

7. Cosmetics Sales Banner Pack Template

Cosmetics Sales Banner Pack Template

These banners are just made to be clicked on! And whereas many templates are designed for either Photoshop or Illustrator, this one gives you both EPS and PSD files so you can choose which software to use. The clean banner design and well-organised files will set you on the road to success for your next sale or product launch.

8. Coffee Shop Banner Pack Template

Coffee Shop Banner Pack Template

Even coffee shops now have their own unique banner maker! Again, though, keep in mind that you could give these banners a very different spin just by changing the images and text, which is easy to do in Photoshop. Everything is properly set up with smart objects, and there’s also a help file in case you get stuck.

9. Seals Men Clothes Banner Template

Seals Men Clothes Banner Template

Want to know how to make a banner that looks professional and helps your company create the right impression? It’s easy—just use this ad banner template, which comes with five different sizes and can be changed to match your brand colours and style.

10. Fitness Banner Pack

Fitness Banner Pack

Making a winning banner doesn’t have to give you a workout. This fitness-themed pack is fully customisable in Photoshop, with the images, text and background on separate layers so that it’s easy to drop in your own content.

11. Social Media Banner for Promotional PSD Templates

Social Media Banner for Promotional PSD Templates

The world of social media gives you so many opportunities to promote yourself or your business, but it can be tough to stand out from all the noise. So why not use this bundle of social media banners, which are professionally designed to catch viewers’ eyes as they scroll through their packed social media feeds. You’ll see the results as the follows, likes, and sales flow in.

12. Sales Banner Collection

Sales Banner Collection

When you want to catch someone’s eye, you can’t do better than big, bold text in bright colours, matched with some fun geometric design elements. These web banner templates come in AI and EPS formats and would be perfect for announcing a big sale or product launch. Check them out!

GraphicRiver: Best Source for Banner Templates (Buy One at a Time) 

Though Elements is an excellent option for some, if you’re looking to buy just one ad banner, GraphicRiver may be a better option for you. 

GraphicRiver  Banner Templates

It offers a plethora of excellent ad banners that can be purchased individually instead of as part of a monthly plan. If you just need a one-off template and your budget is tight, GraphicRiver is a great option for high-quality web banners. Let’s take a look at the 12 best ad banners to be found there.

12 Best Banner Designs From GraphicRiver

1. Spa Web Banner

Spa Web Banner

Advertise your spa services with this gorgeous PSD web banner ad template. The templates are all layered, grouped and named so that it’s easy to zero in on the exact dimensions you want. Just download, choose your preferred dimension depending on where you want to place your ad, upload your image, change the text and colours, and your ad banner is ready to use. 

2. Vacation & Outdoors Banners

Vacation  Outdoors Banners

This ad banner is designed specifically with companies that focus on outdoor travel in mind. It provides ad templates in the eight most popular sizes. All files are well organised and layered for easy customisation. 

3. Vivid Retro Banners

Vivid Retro Banners

If you love the retro look, then you’ll love the look of this ad banner pack. It contains 13 premium PSD banner template files including leaderboard, large and medium rectangle, half page, vertical banner, and more. Now you can place your ad banner anywhere on your chosen websites.

4. Beauty & Spa Web Banner & Ad Kit

Beauty Spa Web Banner Ad Kit

If you run a spa and want to ramp up your customer base, you’re going to need professionally designed banners that potential customers just can’t help clicking. These ad banners for spa and beauty treatments are so elegant and enticing that viewers won’t be able to stop themselves from clicking to find out more about your services.  

5. Fashion Banners

Fashion Banners

There’s a lot of competition in fashion advertising. How are you going to distinguish your products from everyone else? These gorgeous ad banner templates will give you an edge. The package contains 16 awesome high-quality PSD banner template files ready for your next campaign. Check them out and be amazed.

6. Corporate Banner Design Template 7

Corporate Banner Design Template 7

Create ad banners that are professional and vibrant are a must if you want website visitors to notice your ads. This package of gorgeous ad banners is just what you need. Included are all the banner sizes that will give you the highest rate of conversion, including ad banner sizes for mobile ads. A package your business can’t afford to do without. 

7. Modern Web Banners

Modern Web Banners

This ad banner packet contains 13 quality ad banners for websites and mobile apps. The PSD files are well organised in layers to make it easy for you to locate the exact size banner you need and customise it quickly and easily. 

8. Multipurpose Web Banners

Multipurpose Web Banners

This package offers four collections of ad banners which contain ten different sizes each. The PSD files in each collection are well organised in layers, making them easy to edit. Chose the collection that most closely relates to the service or product that you offer and customise it with your brand colours, photos, and text. 

9. Web Banners 006

Web Banners 006

These high-quality business marketing ad banners offer 14 gorgeous layouts for use on websites and web apps. The fully layered PSD files are easy to edit and will have your ads up and ready to go in no time. 

10. Minimalistic Web Banners

Minimalistic Web Banners

The 13 premium banner templates in this multipurpose pack use text, colour, shape and layout alone to get their message across. They present a cleaner, bolder approach to banner advertising. Just enter your text and brand colours and you’ll be ready to broadcast your ads across the internet. 

11. Corporate Web Banner Design Template 37

Corporate Web Banner Design Template 37

This ad banner is exactly what you need to project your professional image and promote your services. The package contains ten banner templates you can use in a variety of areas of a website or mobile app. Download the template and take it for a spin.

12. Banner Ads Ultimate Bundle V3

Banner Ads Ultimate Bundle V3

This banner template package is truly the mother of all banner packages. It contains 10 different style banners with 152 sizes to choose from. Each layered PSD file is fully editable, and the package comes with instructions to help you sort things out if you lose your way.  

Discover More Banner Templates

If you’re interested in learning more about how to make a banner or find some more premium banner templates, check out the following articles:

Placeit: Best Source for Banner Templates (Using a Banner Maker)

Now you’ve seen the best banner templates using Photoshop or Illustrator templates, there’s one other option for creating templates you should know about. 

This one is particularly useful for those whose Photoshop skills are shaky or non-existent. It’s a way of creating great ad banners online by using a Banner Maker from Placeit. 

Placeit Banner Maker
Placeit Banner Maker is quick and easy to use

The Banner Maker offers hundreds of affordable banner design templates that help you make compelling banners quickly and painlessly. To find out more about the Banner Maker, how to make a banner, and the range of banner templates available via Placeit, take a look at the articles below:

Choose Your Favourite Banner Template Today

To find premium banner templates, Envato Elements is an excellent place to look. It allows you to create polished and professional banners quickly and easily. The templates offer a variety of designs and are versatile and easy to use. A bonus is that if you regularly need fonts, icons, various business templates and other business and design resources, Elements offers unlimited downloads for one low monthly fee. 

If you’re looking to buy an individual banner template, GraphicRiver is an excellent alternative for high-quality banner templates. On the other hand, if your Photoshop or Illustrator skills are shaky or non-existent and you’re looking for a more intuitive way of working, Placeit’s banner maker is the best choice for you.

Head on over to any of these sites today to choose your favourite banner template and start creating gorgeous web banners that will convert well and earn you the living you deserve.