Every time the new year rolls around, we find
ourselves eager to improve the way we live and work. We do it by leaving our
comfort zones long enough to try new things – like the latest design fads.
Good intentions – problematic results.
Chasing after design fads is short-term
thinking. It can be easy and exciting, but the results tend to be short lived.
Think long term instead.
We’re talking about design trends with staying
power, a quality you want in your websites as well.
What’s behind staying power? Simply put, it’s a
matter of fashioning your work around strong, tried-and-true design principles.
There’s nothing wrong with “tried-and-true”.
It’s also about engaging users while not taking
them out of their comfort zones.
Remember – every visitor to your website asks
the same question: “What’s in it for me?”
It’s not about you.
Browse the BeTheme
library of 500+ pre-built websites and you’ll see what we’re talking about.
These professionally crafted design aids all have something in common – staying
Ready to put that staying power to work for
you? Take advantage of these tried and tested web design trends.
Trend #1: Skip the tendency to overkill and stick to a
super minimal navigation approach
A wonderful thing happened as we found
ourselves moving toward achieving a mobile-first experience. Websites, when viewed
on desktops, gradually became less complicated and easier to navigate.
When you need to shrink a design element to make
it fit, something has to give. With menus, its available space and the allowable
number of links. Designers have addressed that on mobile sites by limiting the
number of key pages in the primary menu. Secondary links are relegated to
footers or sidebars and call-to-action buttons are likewise distributed. The
result is much cleaner design.
is an attractive example of this. This pre-built website has tucked its
navigation menu neatly under the hamburger menu icon.
Upon opening the pop-out menu you’ll notice it
follows the less-is-more design trend – short, easy-to-navigate links in a sea
of white space.
with its non-traditional navigation benefits from a minimalist approach. It is demonstrated
in its left-aligned menu.
Trend #2: Add greater emphasis to your message with white
It’s all about doing more with less. This
design trend can be lots of fun to work with.
Users like it too. A crisp, concise, to-the-point
message in a wide open space can help your conversion rate – a lot.
This applies to videos as well. Brevity rules –
as illustrated at the bottom of BeWine.
site shows how powerful simple imagery can be in telling your brand’s story.
Some text is usually necessary, but in this
case not very much.
Trend #3: Give visitors a human face to connect to
It’s not about you. That’s worth repeating. Blog readers, business
customers, and online shoppers have something in common. They seek out brands
they feel they can be loyal to.
The way you present your website to them can strongly
influence how they will initially evaluate your brand. And the best way to do
that is to “talk” to them. Make them feel like there are real people behind
what they are seeing on the screen; people that have their best interests at
Adding warmth to your site can be extremely
does this with a lively header.
does so by adding a human touch. It’s like the food is being prepared just for
Trend #4: Create a harmonious experience with
The importance of typography to good web design
should be obvious, but you need to do your font homework. Not all font styles
are 100% browser and device friendly, so you need to do a little research.
Sans-serif fonts like Arial, Roboto, and Tahoma are safe choices; as is Times
New Roman for a serif font.
There are many more of course. Just take the time
to verify they work across all devices and browsers.
Pick a font you know to be web safe so you can
devote your creative energies to other tasks. BeParty’s
animation is an example.
Or, an eye catching design like this BeTheme’s
website page, with its minimal text, plenty of white space, and engaging and
Trend #5: Dark mode is here to stay – Embrace it
Dark mode is a popular, relatively new design
trend. Look at all the ways its being used and you can see it definitely has
Users love Dark mode because it’s friendly on
the eyes. That’s important since those on mobile show no signs of spending less
time looking at their screens. Quite the opposite in fact.
Although websites may tend to grow darker, good
design dictates they do so in the proper contexts – as is the case with BeBoxing’s
powerful hero image.
uses the dark mode trend to make its key messages stand out in a dramatic,
delightfully pleasing way.
Which web design trends will you adopt this year?
You don’t what to invest your time and energy
in a web design trend that might be a passing fad. But if you can find a good
application for it, feel free to use it. You still need to think long term and
make choices that will ensure your websites’ longevity.
Any time a design trend you’ve implemented
stops working for you, it’s time to swap it out for something else.
For the most part, you should be focusing on those
design trends that aren’t going away any time soon. That will always be the
case when you choose to select any of BeTheme’s
500+ pre-built websites as the foundation for
your web design.