Crowdsourced Billboard

Post pobrano z: Crowdsourced Billboard
20100726_212548_forever.jpgIn Times Square, youth clothing company Forever 21 has installed a digital billboard that crowdsources its content and remixes it with help from a playful model. With technical/creative direction from Space 150,
the billboard employs the use of high-tech surveillance cameras and
computer vision technology to allow the model to interact
with the massive crowds, essentially creating a steroid-infused social
media platform in the tourist core of Manhattan.

Read full story here, watch video of the billboard

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