Lernert & Sander – Selfridges Window Installations

Post pobrano z: Lernert & Sander – Selfridges Window Installations
To help celebrate the launch of their epic new Shoe Galleries, Selfridges called on Blinkart’s Lernert &
Sander to create a set of striking sculptural installations that take iconic shoe design to surreal
extremes.

The Dutch duo have taken seven of the most mundane of household domestic appliances and
comedically refashioned them into divine creations.

What looks like an oversized pink Chanel clog, on closer inspection is actually a dishwasher built into
the body of the shoe. A dust buster becomes iconic Alexander McQueen predator shoes; sewing
machines are remodeled into a pair of Yves Saint Laurent skyscrapers while two slick black irons are
transformed into Stella McCartney stilettos.

“We wanted to turn stock items into startlingly smart footwear. A humorous take on fashion as an
ideal escape from the daily grind.”

The installations will run until the 20th October 2010 and will be seen by over 125,000 people a day.

See more at – http://www.blinkart.co.uk/#project/windowinstallationsforselfridges

Photography by Lex Kembery

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