Optimum Type: A Big Book Filled With Typographic Inspiration

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If you are looking for type inspiration, look no further. The book “Optimum Type“, published by Sandu Publishing, guides you through a series of brand and examines their use of type. The author is Wang Shaoqiang, a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization, and animation department.

Optimum Type features more than 100 creative custom-created types from designers and agencies all over the world. A perfect source of inspiration, but also a great place to further study the influence of type on good branding.

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