Peter Arnell defends Tropicana rebrand

At a Pepsi press conference, Peter Arnell, of Arnell Group, defends the new, but recently dumped, Tropicana rebrand.

According to Peter, it’s about giving eachother hugs, and “the power of love”. Unfortunately for him, there just wasn’t enough love to go ’round, but it does seem like the orange-coloured boobie is here to stay.

Tropicana rebrand

The image above shows the old, but re-instated design on the left, and the new, but dumped design on the right (minus the specially engineered cap, which we’ll get to squeeze every morning).

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