New Zealand Breast Cancer Foundation: Inflatables shape

Post pobrano z: New Zealand Breast Cancer Foundation: Inflatables shape

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Campaign for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”

Advertising Agency: Colenso BBDO, Auckland, New Zealand.

New Zealand Breast Cancer Foundation: Inflatables shape

Post pobrano z: New Zealand Breast Cancer Foundation: Inflatables shape

cancermama_1

cancermama_2

cancermama_3

Campaign for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”

Advertising Agency: Colenso BBDO, Auckland, New Zealand.

Chupa Chups: Lollypops

Post pobrano z: Chupa Chups: Lollypops

duermo con la luz prendida

practico besos en el espejo

deje la mamadera a los ocho

“I sleep with the lights on. Impossible to get it out of your mouth.

“Kissed a mirror for practice. Impossible to get it out of your mouth.”

“Quit baby bottle at eight. Impossible to get it out of your mouth.”

Advertising Agency: Suárez & Clavera, Montevideo, Uruguay
Creative Directors: Pablo Cáfaro, Gastón Carvalho
Art Director: Ignacio Pelayo
Copywriter: Federico Cibils
Illustrator: Leonardo Guazzo
Published: August 2009

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