Same old april’s fool joke / Tel est “prix” qui croyait prendre

Post pobrano z: Same old april’s fool joke / Tel est “prix” qui croyait prendre

aprilfool2004
aprilfool2009
THE ORIGINAL ?
Eram (low budget shoes) – Fake higher price
April’s fool – 2004
(A pair of shoes at Eram generally costs
less than 100€)
Source : French Art Directors Club, Mention
Agency : DevarrieuxVillaret (France)
LESS ORIGINAL :
Mc Donald’s April’s Fool – Fake Price – 2009
(Usually a cheeseburger costs 10kr)
Source : Adsoftheworld
Agency : DDB Stockholm (Sweden)
Un prix à Cannes serait beaucoup trop cher payé pour cette annonce Mc Do qui reprend telle quelle l’idée française sans rien y ajouter!

One more shot? / Coup pour coup!

Post pobrano z: One more shot? / Coup pour coup!

2005leoburnettitalia
barillet2009
THE ORIGINAL ?
Pampero Against Drunk Driving  – 2005
“Driving loaded kills”
Source : Cannes Archive Online,
Agency : Leo Burnett (Italy)
LESS ORIGINAL :
Russian Ice “best shot ever” – 2009
Source : Adsoftheworld
Agency : Yirmiyedi Istanbul (Turkey)
Un coup pour rien? D’autant que l’utilisation du barillet était plus judicieuse dans la 1ere, ou le message est plus subtil et plus engagé.

Visine: Kitchen, Film, Bed

Post pobrano z: Visine: Kitchen, Film, Bed

visine_kitchen

visine_film

visine_bed

Advertising Agency: JWT, New York, USA
Co-President/Chief Creative Officer, North America: Ty Montague
Chief Creative Officer, New York: Harvey Marco
Executive Creative Director: Andrew Clarke, Kash Sree
Creative Director/Art Director: Raphael Milczarek
Copywriter: Humberto Jiron
Illustrator/Typographer/Designer: Aaron Padin
Photographer: Hans Starck
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Producer: Tonya Martin
Production Company: Sweet Genius

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